Internet Marketing Strategy 2.0

While SEO experts keep saying that "search engine optimization" is not dead, it's only changing, I am quite happy to see that more and more of the SEO techniques that have been promoted as the "smart" way to make anyone web site more visible, are finally crumbling down one by one.

In this excellent article, Neil Patel, identifies five of them, that carry more big risks than benefits for anyone web publisher still adopting them. These are:

1) Guest Blogging (spammy kind)

2) Incoming Links with Optimized Anchor Text

3) Low quality inbound links

4) Using lots of relevant keywords inside your content

5) Relying more on building inbound links than on creating high-value content

Excellent recommendations for anyone publishing online. It's time for those who have quality ideas and content to regain their due value and visibility, stolen for so long by those who, without either one, invested fanatically in content marketing and search engine optimizing without ever creating real value. 

Useful. Informative. 8/10

Full article: http://www.quicksprout.com/2014/03/28/5-seo-techniques-you-should-stop-using-immediately/

Andrew Gouty analyzes the history of SEO, while highligthing how increasingly important it is to look less at "SEO tactics" and more at producing truly quality content.

The article cum infographic reviews the main five SEO eras, from the 1994-99 Meta era, and through the PageRank years (2000-2003), the Florida era (2004-2009), the Content Era (2010-12) and the Present Day.

A good, fact-supported overview of what really counts when it comes to content visibility on the web.

Useful. Data-rich. 8/10

Full article + infographic: http://www.raidious.com/content-marketing/the-history-of-seo-effectiveness/