Robin Good: Here is a truly comprehensive Google+ SEO guide which covers every aspect of Google+ and how it impacts your visibility inside search results.
Key sections in this guide include:
- Google+ Search Facets
- Google+ Search Results
- Google+ People and Pages Results
- Google+ Search Spam
- Search+
- People and Pages
- Google+ Posts
- Google +1 Button
- Google+ Social Snippets
- Google+ Content
- Google+ Formatting
- Google+ Brand Pages
- Google+ Authorship
- Google+ Influence
- Circle Count
Three key takeaways:
1) Google+ search results are personalized but through some crowdsourcing I’ve been able to determine the search signals.
The most important signal is whether the query term appears in the Introduction, Employment, Education or Places lived section of your profile. Danny Sullivan rarely shows up in a search for SEO because he doesn’t have the term in any of those fields.
2) People and Pages are defined, curated lists of people by topic. That means there’s nothing you can really do to optimize for these slots.
3) Panda separated low-quality and high-quality sites. AuthorRank would do the same for people and their associated content. As the tidal wave of digital content roars in Google’s ears finding ways to sort the good from the bad quickly will be of increasing importance. Content without Authorship could become a second-class citizen.
It is indeed a must-read. 9/10
Full guide: http://www.blindfiveyearold.com/google-plus-seo
While SEO experts keep saying that "search engine optimization" is not dead, it's only changing, I am quite happy to see that more and more of the SEO techniques that have been promoted as the "smart" way to make anyone web site more visible, are finally crumbling down one by one.
In this excellent article, Neil Patel, identifies five of them, that carry more big risks than benefits for anyone web publisher still adopting them. These are:
1) Guest Blogging (spammy kind)
2) Incoming Links with Optimized Anchor Text
3) Low quality inbound links
4) Using lots of relevant keywords inside your content
5) Relying more on building inbound links than on creating high-value content
Excellent recommendations for anyone publishing online. It's time for those who have quality ideas and content to regain their due value and visibility, stolen for so long by those who, without either one, invested fanatically in content marketing and search engine optimizing without ever creating real value.
Useful. Informative. 8/10
Full article: http://www.quicksprout.com/2014/03/28/5-seo-techniques-you-should-stop-using-immediately/