Internet Marketing Strategy 2.0

Good usability and web design advice from Neil Patel, who points out eight key things to pay serious attention to when optimizing your page content and layout, based on what eye-tracking data reports show.

I can only confirm, that based on my own experience as a web publisher, these eight points are indeed all very important and often underestimated. 

In particular I'd like to highlight three: 

1) Info chunks are best

2) You need a lot of white space

3) Use pictures of people

Read the full article to get better insight and understanding on why these factors are important and why it is useful to do something about them.

Rightful. Useful advice. 7/10

Full article: http://www.quicksprout.com/2014/04/16/8-powerful-takeaways-from-eye-tracking-studies/ 

Reading time: 5' mins.

While SEO experts keep saying that "search engine optimization" is not dead, it's only changing, I am quite happy to see that more and more of the SEO techniques that have been promoted as the "smart" way to make anyone web site more visible, are finally crumbling down one by one.

In this excellent article, Neil Patel, identifies five of them, that carry more big risks than benefits for anyone web publisher still adopting them. These are:

1) Guest Blogging (spammy kind)

2) Incoming Links with Optimized Anchor Text

3) Low quality inbound links

4) Using lots of relevant keywords inside your content

5) Relying more on building inbound links than on creating high-value content

Excellent recommendations for anyone publishing online. It's time for those who have quality ideas and content to regain their due value and visibility, stolen for so long by those who, without either one, invested fanatically in content marketing and search engine optimizing without ever creating real value. 

Useful. Informative. 8/10

Full article: http://www.quicksprout.com/2014/03/28/5-seo-techniques-you-should-stop-using-immediately/