Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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Optimize Content Access by Leveraging Data Emerging from Eye Tracking Studies

Optimize Content Access by Leveraging Data Emerging from Eye Tracking Studies | Internet Marketing Strategy 2.0 |
Robin Good's insight:

Good usability and web design advice from Neil Patel, who points out eight key things to pay serious attention to when optimizing your page content and layout, based on what eye-tracking data reports show.

I can only confirm, that based on my own experience as a web publisher, these eight points are indeed all very important and often underestimated. 

In particular I'd like to highlight three: 

1) Info chunks are best

2) You need a lot of white space

3) Use pictures of people

Read the full article to get better insight and understanding on why these factors are important and why it is useful to do something about them.

Rightful. Useful advice. 7/10

Full article: 

Reading time: 5' mins.

Farid Mheir's curator insight, April 30, 2014 11:12 PM

5 minute read, it summarizes the key findings from eye tracking studies. No surprises (above the fold, big chunks, etc.) but it is nice to see all this in a single article. Annoying popup ads, just dismiss them to get to the post.

Cani FixThis's curator insight, October 6, 2014 3:38 AM

smart stuff

Thorsten Strauss's curator insight, October 25, 2015 3:39 PM

best practice: copy writing 

Scooped by Robin Good!

Addicted To SEO? It's Time To Stop: 5 Techniques You Need To Drop Instantly

Addicted To SEO? It's Time To Stop: 5 Techniques You Need To Drop Instantly | Internet Marketing Strategy 2.0 |
When you’re doing your site's SEO, you have to be careful. The techniques that used to work will now get you penalized. The techniques that used to be a w
Robin Good's insight:

While SEO experts keep saying that "search engine optimization" is not dead, it's only changing, I am quite happy to see that more and more of the SEO techniques that have been promoted as the "smart" way to make anyone web site more visible, are finally crumbling down one by one.

In this excellent article, Neil Patel, identifies five of them, that carry more big risks than benefits for anyone web publisher still adopting them. These are:

1) Guest Blogging (spammy kind)

2) Incoming Links with Optimized Anchor Text

3) Low quality inbound links

4) Using lots of relevant keywords inside your content

5) Relying more on building inbound links than on creating high-value content

Excellent recommendations for anyone publishing online. It's time for those who have quality ideas and content to regain their due value and visibility, stolen for so long by those who, without either one, invested fanatically in content marketing and search engine optimizing without ever creating real value. 

Useful. Informative. 8/10

Full article:

WebMarketingStore's comment, June 1, 2014 9:35 AM
Good one, Robin. We shall learn this, hard as it may be...
Robin Good's comment, June 1, 2014 1:51 PM
Not hard WebMarketingStore. Just an issue of marketing integrity, nothing technically difficult.