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Google Consumer Surveys is a fast, accurate, and affordable way to do quantitative market research online.
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Scooped by
Robin Good
March 4, 2013 12:03 PM
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Scoop.it!
Robin Good's insight:
Patrizia Pappalardo, a young Italian startupper, just reminded me of a useful Google web service, especially for those in the US and Canada, which has gone unnoticed for many for over a year.
Called Google Consumer Surveys it allows you to run customer surveys on just about any topic you want in a unique and innovative approach.
It works like this:
a) You create online surveys to gain consumer insight
b) People complete questions to access premium content
c) Publishers get paid as their visitors answer
d) You get nicely aggregated and analyzed data
Specifically:
1) People complete questions in order to access premium content.
People browsing the web come across your questions when they try to access premium content like news articles or videos. Opinions are valuable, so answering the question gives them near instant access to the page they want for free.
With Google Consumer Surveys, you can run multi-question surveys by asking people one question at a time. This results in higher response rates (15-20% compared with an industry standard of 0.1 - 2%) and more accurate answers.
2) Publishers get paid as their visitors answer.
Questions run across sites in our diverse publisher network in order to get the necessary respondents. Publishers—online news sites, video creators, and app developers—make money as site visitors provide answers.
Learn how to earn money hosting surveys. (Works only for US and Canada publishers).
3) You get nicely aggregated and analyzed data.
Google automatically aggregates and analyzes responses, providing the data back to you through a simple online interface. Results appear as they come in, not days or weeks later.
In addition to raw data, charts summarize responses and insights highlight interesting differences. Using the DoubleClick cookie and the respondent’s IP address, Google Consumer Surveys infers demographic and geographic information for each response so you can easily segment by age, gender, location and more.
Check this white paper: Comparing the Accuracy of Google Consumer Surveys to Existing Probability and Non-Probability Based Internet and Telephone Surveys. (PDF, 631 KB)
FAQ: http://support.google.com/consumersurveys/answer/2753080
Pricing: http://www.google.com/insights/consumersurveys/pricing
Examples: http://www.google.com/insights/consumersurveys/examples
Case Studies: http://www.google.com/insights/consumersurveys/case_studies
Find out more: http://www.google.com/insights/consumersurveys/home
I like the added value to both the reader and the supplier.
Here's an interesting one fro Robin Good.
It could turn out to be a great tool for entrepreneurs looking to launch a new business/product. Gauging the market size and customer segments can be a daunting task and at the beginning most people start with what can be best described as a set of hypotheses about who their target customers are and what's the best product - market fit. Google Surveys, coupled with the good old "get out of the building and talk to people" method is a great way to gather thsi information.