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The Real and Underrated Value of Visual Content Curation | #Curation 

The Real and Underrated Value of Visual Content Curation | #Curation  | 21st Century Learning and Teaching | Scoop.it
One of the biggest challenges that content marketers face is creating visual content. Visual design is a specialized field requiring the tools and skills of an artist to communicate viscerally what cannot be expressed through words. The dilemma is this : how can content creators supplement their textual content with attractive images without any experience with design? The solution is curation.

How does visual content curation work?
Curation involves finding great content as opposed to creating it from scratch. As a curator, you’re the funnel that distills quality content from authoritative sources to serve it to customers. You acknowledge and link out to sources, and add your own commentary to provide readers a broader perspective.

The visual content curation process is easier as you only focus on gathering relevant images to tell a story, make a point, offer up as evidence, or reinforce the written word. The visual content you can curate from third-party sources include:

Professional photographs from copyright free image repositories/stock photo galleries. Example : Pixabay, Flickr and Pexels. Terms of commercial use are indicated, and some may require you to attribute the original creator.Screen-shots from websites can be legally published to articles or blogs discussing the content of those images. For more information on how they are covered under ‘fair use’, read this article.GIFs and animated stickers from GIPHY or Gif Bin are entertaining and dynamic. They break the monotony of text in long-form blog posts, and instantly grab attention on social media pages.

 

Free quote cards on Pinterest available for saving to file, sharing or printing.Data visualizations – graphs, pie charts, maps and diagrams – that communicate key facts and data quickly, clearly and easily. If you’re using them from a company’s website, proper attribution is necessary.You can also create visual interest by adding quotes – customer testimonials or expert advice – in blog or social media posts. This task can intersect with influencer outreach or cross-promotions, where you request quotes from authoritative voices in your niche who have an established social media presence. It is also a good opportunity to shine the spotlight on your loyal customers.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://blog.scoop.it/2011/11/30/lord-of-curation-series-gust-mees/

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Curation

 

 

Gust MEES's insight:
One of the biggest challenges that content marketers face is creating visual content. Visual design is a specialized field requiring the tools and skills of an artist to communicate viscerally what cannot be expressed through words. The dilemma is this : how can content creators supplement their textual content with attractive images without any experience with design? The solution is curation.

How does visual content curation work?
Curation involves finding great content as opposed to creating it from scratch. As a curator, you’re the funnel that distills quality content from authoritative sources to serve it to customers. You acknowledge and link out to sources, and add your own commentary to provide readers a broader perspective.

The visual content curation process is easier as you only focus on gathering relevant images to tell a story, make a point, offer up as evidence, or reinforce the written word. The visual content you can curate from third-party sources include:

Professional photographs from copyright free image repositories/stock photo galleries. Example : Pixabay, Flickr and Pexels. Terms of commercial use are indicated, and some may require you to attribute the original creator.Screen-shots from websites can be legally published to articles or blogs discussing the content of those images. For more information on how they are covered under ‘fair use’, read this article.GIFs and animated stickers from GIPHY or Gif Bin are entertaining and dynamic. They break the monotony of text in long-form blog posts, and instantly grab attention on social media pages.

 

Free quote cards on Pinterest available for saving to file, sharing or printing.Data visualizations – graphs, pie charts, maps and diagrams – that communicate key facts and data quickly, clearly and easily. If you’re using them from a company’s website, proper attribution is necessary.You can also create visual interest by adding quotes – customer testimonials or expert advice – in blog or social media posts. This task can intersect with influencer outreach or cross-promotions, where you request quotes from authoritative voices in your niche who have an established social media presence. It is also a good opportunity to shine the spotlight on your loyal customers.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://blog.scoop.it/2011/11/30/lord-of-curation-series-gust-mees/

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Curation

 

 

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The 9 features of a perfect content writing environment | #Curation #Blogs #Creativity #Collaboration #ICT 

The 9 features of a perfect content writing environment | #Curation #Blogs #Creativity #Collaboration #ICT  | 21st Century Learning and Teaching | Scoop.it
If you want to be a successful content marketer, you need to have the time, energy, and motivation to produce large volumes of high-quality work. Even the most naturally motivated writers may find themselves unable to move forward if they aren’t in an environment conducive to that production.

Ideally, you’ll be able to find, in general terms:

Inspiration: to stimulate your creativity and help you come up with more original ideas.


Focus: to keep you as productive as possible and minimize time waste.


Comfort: to reduce your stress levels (and risk of injury).
Collaboration: to keep you in close contact with other people.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+Curation+your+secret+weapon

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

 

https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

 

 https://gustmees.wordpress.com/?s=blogs

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging

 

Gust MEES's insight:
If you want to be a successful content marketer, you need to have the time, energy, and motivation to produce large volumes of high-quality work. Even the most naturally motivated writers may find themselves unable to move forward if they aren’t in an environment conducive to that production.

Ideally, you’ll be able to find, in general terms:

Inspiration: to stimulate your creativity and help you come up with more original ideas.


Focus: to keep you as productive as possible and minimize time waste.


Comfort: to reduce your stress levels (and risk of injury).
Collaboration: to keep you in close contact with other people.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+Curation+your+secret+weapon

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

 

https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

 

 https://gustmees.wordpress.com/?s=blogs

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging

 

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Interactive content: how to make it work for you | #Curation #Blogs #Marketing

Interactive content: how to make it work for you | #Curation #Blogs #Marketing | 21st Century Learning and Teaching | Scoop.it
1. Choose from the best
Interactive takes some investment and time to create – especially when you’re new at it. So increase your chances of success by choosing content that’s already doing great, and make that interactive.

You don’t need an exhaustive list here, just figure out what your 3-5 best-performing pieces of content are.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+Curation+your+secret+weapon

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

 

https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

 

 

Gust MEES's insight:
1. Choose from the best
Interactive takes some investment and time to create – especially when you’re new at it. So increase your chances of success by choosing content that’s already doing great, and make that interactive.

You don’t need an exhaustive list here, just figure out what your 3-5 best-performing pieces of content are.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+Curation+your+secret+weapon

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

 

https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

 

No comment yet.
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How to Promote Your Blog Posts Using Social Media: A Guide for Marketers | #Blogging #Business

How to Promote Your Blog Posts Using Social Media: A Guide for Marketers | #Blogging #Business | 21st Century Learning and Teaching | Scoop.it
Do you want more social traffic to your blog posts? Discover how to successfully cross-promote your blog posts on top social media platforms.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/2016/09/22/blogs-tips-and-tricks/

 

https://gustmees.wordpress.com/2016/06/06/blogging-is-it-difficult-i-guess-not-a-all-follow-my-advice/

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Business

 

Gust MEES's insight:
Do you want more social traffic to your blog posts? Discover how to successfully cross-promote your blog posts on top social media platforms.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/2016/09/22/blogs-tips-and-tricks/

 

https://gustmees.wordpress.com/2016/06/06/blogging-is-it-difficult-i-guess-not-a-all-follow-my-advice/

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Business

 

No comment yet.
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6 Clever Ways Marketers Can Use Twitter Moments to Tell Their Brand's Story

6 Clever Ways Marketers Can Use Twitter Moments to Tell Their Brand's Story | 21st Century Learning and Teaching | Scoop.it
Twitter rolls out Moments to all users. Here's how to use it to engage your followers.

 

Twitter seems to be making a series of user-friendly moves to reignite the stagnant growth on the platform and keep pace with other competitors like Instagram and Snapchat, both of whom have powerful storytelling features.

 

After finally enabling longer tweets earlier last month, Twitter's latest move was to roll out Moments to all users. Previously only selected users and influencers were able to use the feature.

Moments make it easy for users to create a slideshow of curated tweets that marketers can use to tell a story about their brand in a colorful and attractive way.

 

Twitter makes it easy to curate content and string together tweets for Moments. Users can share a wide variety of content you can display in a Moment from videos, GIFs, links, photos, and infographics, to help tell their stories.

Tweets can be pulled from any account, hashtag, or keyword search and easily added to create a Moment.

To learn how to get started telling your brand's story by watch this short video from Twitter.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/social-media-and-its-influence/?tag=Twitter

 

Gust MEES's insight:
Twitter rolls out Moments to all users. Here's how to use it to engage your followers.

 

Twitter seems to be making a series of user-friendly moves to reignite the stagnant growth on the platform and keep pace with other competitors like Instagram and Snapchat, both of whom have powerful storytelling features.

 

After finally enabling longer tweets earlier last month, Twitter's latest move was to roll out Moments to all users. Previously only selected users and influencers were able to use the feature.

Moments make it easy for users to create a slideshow of curated tweets that marketers can use to tell a story about their brand in a colorful and attractive way.

 

Twitter makes it easy to curate content and string together tweets for Moments. Users can share a wide variety of content you can display in a Moment from videos, GIFs, links, photos, and infographics, to help tell their stories.

Tweets can be pulled from any account, hashtag, or keyword search and easily added to create a Moment.

To learn how to get started telling your brand's story by watch this short video from Twitter.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/social-media-and-its-influence/?tag=Twitter

 

 

No comment yet.
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Content Curation: The Right Way to Do It — Search Engine Marketing.

Content Curation: The Right Way to Do It — Search Engine Marketing. | 21st Century Learning and Teaching | Scoop.it
Content curation is a great practice to boost SEO performance while reducing the need to produce original material.








Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation



Via Dan Kirsch
Gust MEES's insight:

Content curation is a great practice to boost SEO performance while reducing the need to produce original material.

Dan Kirsch's comment, May 14, 2014 4:47 PM
Thank you for this!
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10 ways to create an engaging social media presence | #Curation #Blogging #Marketing 

10 ways to create an engaging social media presence | #Curation #Blogging #Marketing  | 21st Century Learning and Teaching | Scoop.it
Business people searching for the ideal #marketing channel to engage prospects should look no further than social networks. Social media provides companies with ample information to create messages targeted to valuable niche audiences, and given the statistics, it’s inevitable that the audience you are trying to reach is on at least one social network. But it is no longer enough to just “show up.”

 

To stand out online, companies need to create an engaging social presence. This article will look at 10 ways to create a compelling social presence online.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+Curation+your+secret+weapon

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

 

https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

 

 https://gustmees.wordpress.com/?s=blogs

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging

 

Gust MEES's insight:
Business people searching for the ideal #marketing channel to engage prospects should look no further than social networks. Social media provides companies with ample information to create messages targeted to valuable niche audiences, and given the statistics, it’s inevitable that the audience you are trying to reach is on at least one social network. But it is no longer enough to just “show up.”

 

To stand out online, companies need to create an engaging social presence. This article will look at 10 ways to create a compelling social presence online.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+Curation+your+secret+weapon

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

 

https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

 

 https://gustmees.wordpress.com/?s=blogs

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging

 

No comment yet.
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How to use blogging as a powerful promotional tool for small businesses | #Blogs #Marketing

How to use blogging as a powerful promotional tool for small businesses | #Blogs #Marketing | 21st Century Learning and Teaching | Scoop.it

Blogging is a trendy activity in today’s marketplace. Most businesses, companies, and influencers are developing and growing their professional blogs with one purpose: business growth. A blog will often improve the expansion of brands in the marketplace. The more popular a blog becomes the better awareness will the business receive.

Perceive your own business like a powerful mechanism that can satisfy a specific target audience. However, before your products or services get to satisfy anyone’s needs or solve anyone’s problems, you –the brain of the company – has to supply a consistent flow of interested customers.

How do you do that? Well, you can run a blog and deliver massive amounts of traffic to your business offer. Thousands of people will hear about your brand’s name, and that’s only because they’ve been tempted to arrive to and consume one of your blog posts. In fact, here’s a list of benefits that blogging shall bring to your business performance:

More traffic towards your business website through SEO channels.
Blog posts’ call-to-actions (CTAs) generate new leads and potential sales.


Improves your authority in the field because of the quality content you share.


A great feedback machine (ask visitors at the end of posts to share insights).


Your business can become viral because one blog post becomes viral.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/?s=blogs

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging

 

Gust MEES's insight:

Blogging is a trendy activity in today’s marketplace. Most businesses, companies, and influencers are developing and growing their professional blogs with one purpose: business growth. A blog will often improve the expansion of brands in the marketplace. The more popular a blog becomes the better awareness will the business receive.

Perceive your own business like a powerful mechanism that can satisfy a specific target audience. However, before your products or services get to satisfy anyone’s needs or solve anyone’s problems, you –the brain of the company – has to supply a consistent flow of interested customers.

How do you do that? Well, you can run a blog and deliver massive amounts of traffic to your business offer. Thousands of people will hear about your brand’s name, and that’s only because they’ve been tempted to arrive to and consume one of your blog posts. In fact, here’s a list of benefits that blogging shall bring to your business performance:

More traffic towards your business website through SEO channels.
Blog posts’ call-to-actions (CTAs) generate new leads and potential sales.


Improves your authority in the field because of the quality content you share.


A great feedback machine (ask visitors at the end of posts to share insights).


Your business can become viral because one blog post becomes viral.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/?s=blogs

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging

 

Scooped by Gust MEES
Scoop.it!

5 Examples To Spark Your Content Marketing Strategy | #Business #Blogs #Curation #SocialMedia #Success

5 Examples To Spark Your Content Marketing Strategy | #Business #Blogs #Curation #SocialMedia #Success | 21st Century Learning and Teaching | Scoop.it
My main focus with this article is showing you the 5 examples of how to use content to create awesome content marketing strategy.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+Curation+your+secret+weapon

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

 

https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

 

Gust MEES's insight:
My main focus with this article is showing you the 5 examples of how to use content to create awesome content marketing strategy.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+Curation+your+secret+weapon

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

 

https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

 

Rescooped by Gust MEES from Business Improvement
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10 Social Media Marketing Mistakes And How to Avoid Making Them

10 Social Media Marketing Mistakes And How to Avoid Making Them | 21st Century Learning and Teaching | Scoop.it
We've committed many social media mistakes that have cost us reach, engagement, fans, and customers! Here's what we've learned and how you can avoid them.

 

 

Let’s get started…

 

Learn from These 10 Social Media Mistakes We’ve Made

Here’s a quick overview of the social media mistakes we’ve been making until recently:

  1. Focusing on quantity over quality
  2. Being on all social media platforms
  3. Posting the same content across platforms
  4. Using only landscape images and videos
  5. Sharing only our own content
  6. Not curating user-generated content
  7. Not uploading videos to social media platforms
  8. Not targeting specific audience for our content
  9. Not boosting the right posts
  10. Not replying to questions on social (fast enough)

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

 


Via Daniel Watson
Gust MEES's insight:
We've committed many social media mistakes that have cost us reach, engagement, fans, and customers! Here's what we've learned and how you can avoid them.

 

 

Let’s get started…

 

Learn from These 10 Social Media Mistakes We’ve Made

Here’s a quick overview of the social media mistakes we’ve been making until recently:

  1. Focusing on quantity over quality
  2. Being on all social media platforms
  3. Posting the same content across platforms
  4. Using only landscape images and videos
  5. Sharing only our own content
  6. Not curating user-generated content
  7. Not uploading videos to social media platforms
  8. Not targeting specific audience for our content
  9. Not boosting the right posts
  10. Not replying to questions on social (fast enough)

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

 

No comment yet.
Rescooped by Gust MEES from Thought leadership and online presence
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Your Employees Could Be Your Biggest Marketing Asset | Curation | Social Media

Your Employees Could Be Your Biggest Marketing Asset | Curation | Social Media | 21st Century Learning and Teaching | Scoop.it

If companies empower their employees to be active on social media, and the employees are helping to spread the message of the company, the company will be effectively multiplying their marketing, recruiting, and support teams.


Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation



Via Guillaume Decugis
Gust MEES's insight:

If companies empower their employees to be active on social media, and the employees are helping to spread the message of the company, the company will be effectively multiplying their marketing, recruiting, and support teams.


Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation


Guillaume Decugis's curator insight, July 14, 2015 12:10 PM
Encouraging or controlling? It seems that this what companies have been hesitating between when it comes to employee participation on social media. Beyond the control-freak dinosaurs, some good-intended companies have reasons to hesitate: employee participation can be hard to encourage and multi-voice communication can be tough. Content offers a framework for employee participation that addresses those concerns. By building and distribution internal topic-based content hubs, organizations can make it easier for employees to participate (sharing is easier than creating) while also providing alignment by curating that content to be on message.