21st Century Learning and Teaching

Cambridge Analytica claims its data and research helped Donald Trump win the US presidency. But how?

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Every business values their company blog for different reasons, but in order to accomplish any worthy goal, you need to ensure your blog has a high level of engagement with readers. Having said that, are you doing everything possible to increase blog engagement with your readership?

Increase blog engagement in 5 easy steps
Blog engagement is important for a number of reasons. First and foremost, it allows you to reach your target audience and have considerable influence over them. Secondly, it enhances your SEO standing and enables you to prove to the search engines that your content is valuable and worthy of prime real estate in the search results.

“Google notices whenever blog visitors leave comments and posts as well as when they post a response,” SEO Service Agents explains. “For the search engines, they will see that your blog is active and very much alive.  Not to mention the fact that your rankings in the SERP’s will benefit from mentions of your content on social media platforms.  The end result is that all of this will generate more visitor traffic. And that is exactly what you are looking for.”

But what exactly is the goal? In other words, what does it look like for a blog to have high levels of engagement? From a big-picture perspective, you want blog visitors to read and engage with your posts, comment and share on social media, and return to your blog regularly to check for new content.

The big question is, how? How do you get readers to do these things on a steady and ongoing basis? While there are numerous strategies you can use to get the desired results, here are a few keys that leading brands have discovered over the years.

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=blogs

So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for the long-term.

First of all – good for you! Content marketing is effective, and increasingly more effective than advertising. And as it gets harder and harder for advertising to work, we expect more companies to make serious, committed shifts like this.

But now that you know you’re serious, you’re going to need to hire people. This assumes, of course, that you’ve decided to keep this thing in-house rather than hire an agency.

I think that’s smart. Here’s why:

Good content marketing involves the entire company – sales, customer service, management, even accounting and development. An in-house team will always have better communication channels with those departments than an agency will. You’ll see each other in the elevator, at the Christmas party, and at any other company-wide function.

There’s no question of everyone being “on the team” with an in-house content program. This isn’t always so with agencies. There are sometimes lingering questions about what an agency’s priorities really are.

Great content marketing rises up from your company’s DNA. Your brand voice, your value proposition, your understanding of your customers… these are so core to your company that I worry about hiring an agency to define it for you.
With the agency thing settled, you now need to go build your team. The question becomes: What are your goals? What’s your budget? Those answers will inform how big of a team you’ll need and who you’ll hire first.

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/

Résumé : Le medium algorithmique est une infrastructure de communication qui augmente les pouvoirs des médias antérieurs en y ajoutant la mécanisation des opérations symboliques. Son émergence au milieu du vingtième siècle résulte d’une longue histoire scientifique et technique que je résume au début de l’article. Je rappelle ensuite les grandes étapes de son développement (ordinateurs centraux, internet et PC, Web social, Cloud augmenté par l’intelligence artificielle et la chaîne de blocs) ainsi que leurs conséquences sociocognitives.

J’évoque pour finir les développements futurs de ce médium dans la perspective d’une intelligence collective réflexive basée sur une nouvelle forme de calcul sémantique.

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Intelligence+collective

The article itself, as a form of writing, has been devalued to the point where its essential value is zero.

...

Chasing page views is a losing battle. Building a stable of committed, enthusiastic subscribers is the only way to sustain a news product in the Internet era.

Journalists who are able to help do this will become increasingly valuable. A reporter who can pull in 1,000 paying subscribers is more than paying their salary.

For some reason, I keep seeing news organizations hire reporters for continuous news desks or breaking news beats. Their job is to populate the website with articles throughout the day. At the national level, this makes sense. You can build a business with enough scale where a page view play is achievable.

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

https://www.scoop.it/t/journalism-code-and-data

WHAT Is a Thread On Social Media Twitter and How To Use It For Story Telling WHAT Is a Thread On Social Media Twitter and How To Use It For Story Telling? That's a question one sees very often NOW on Twitter as it is NEW. Let me explain by a practical authentic…

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Die App „Yellow“ funktioniert ähnlich wie die beliebte Dating-App „Tinder“ - mit dem kleinen Unterschied, dass sie auch eine Community für Jugendliche anbietet. BEE SECURE erklärt, was Eltern und Erzieher beachten sollten. 

Das Prinzip ist wahrscheinlich jedem bekannt: Mit einem „Swipe“ nach links oder rechts entscheidet man sich für oder gegen das Profil einer Person. Bei gegenseitigem Gefallen bekommt man die Möglichkeit, mit der anderen Person zu kommunizieren. So funktioniert die Dating-App „Tinder“ und hunderte Apps, die das Prinzip nachahmen. Auch „Yellow“ nutzt dieses Prinzip, um unter anderem Jugendliche miteinander zu vernetzen.

Ziel der App ist es offiziell, neue Freunde zu finden – natürlich lädt das Prinzip auch dazu ein, zu flirten. Neben dem „swipen“ und chatten ist es möglich, Live-Videos über Yellow zu streamen. Diese können alle Nutzer (und nicht nur die Freunde) sehen.

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http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Digital-Citizens

If you work in social media, explaining your job can be a frustrating experience - especially to family members who probably assume that you just use Facebook all day. 

For Community Managers, in particular, there tends to be a lot of confusion over exactly what the role entails.

To clear things up, I thought I’d delve into the world of community management and find out why it’s becoming increasingly important for brands of all kinds.

Here’s a beginner’s guide.

What does a community manager do?

The role of a community manager is to act as the bridge between a brand and the community it is aiming to create (i.e. a loyal audience or group of core consumers connected by a similar interest). 

They should be the brand’s ambassador, engaging with potential customers and building relationships with existing ones. They are also focused on gauging sentiment around the brand, using social listening tools in order to monitor feedback and engagement.   

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http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Digital+Skills

Social media is an increasingly important part of students’ lives. According to a recent study by Common Sense Media, the average teen spends over an hour a day using social media, and only 3 percent of the time tweens and teens spend online is focused on creation vs. consumption. To be true digital citizens, our students need teachers who model pro-social, creative, and responsible social media use.

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=social-media

https://www.scoop.it/t/social-media-and-its-influence

https://gustmees.wordpress.com/2014/03/05/often-asked-questions-are-there-cyber-security-dangers-with-apps-and-whats-about-privacy/

https://gustmees.wordpress.com/2013/12/21/privacy-in-the-digital-world-shouldnt-we-talk-about-it/

One of the biggest challenges that content marketers face is creating visual content. Visual design is a specialized field requiring the tools and skills of an artist to communicate viscerally what cannot be expressed through words. The dilemma is this : how can content creators supplement their textual content with attractive images without any experience with design? The solution is curation.

How does visual content curation work?
Curation involves finding great content as opposed to creating it from scratch. As a curator, you’re the funnel that distills quality content from authoritative sources to serve it to customers. You acknowledge and link out to sources, and add your own commentary to provide readers a broader perspective.

The visual content curation process is easier as you only focus on gathering relevant images to tell a story, make a point, offer up as evidence, or reinforce the written word. The visual content you can curate from third-party sources include:

Professional photographs from copyright free image repositories/stock photo galleries. Example : Pixabay, Flickr and Pexels. Terms of commercial use are indicated, and some may require you to attribute the original creator.Screen-shots from websites can be legally published to articles or blogs discussing the content of those images. For more information on how they are covered under ‘fair use’, read this article.GIFs and animated stickers from GIPHY or Gif Bin are entertaining and dynamic. They break the monotony of text in long-form blog posts, and instantly grab attention on social media pages.

Free quote cards on Pinterest available for saving to file, sharing or printing.Data visualizations – graphs, pie charts, maps and diagrams – that communicate key facts and data quickly, clearly and easily. If you’re using them from a company’s website, proper attribution is necessary.You can also create visual interest by adding quotes – customer testimonials or expert advice – in blog or social media posts. This task can intersect with influencer outreach or cross-promotions, where you request quotes from authoritative voices in your niche who have an established social media presence. It is also a good opportunity to shine the spotlight on your loyal customers.

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http://blog.scoop.it/2011/11/30/lord-of-curation-series-gust-mees/

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Curation

STILL following "WE have ALWAYS done it this way" OR ALREADY on Growth-Mindset!? Well, when analyzing posts from EDUcators, TEACHers from around the world on Social-Media twitter since 2009 already, I must admit (excuse-me please...) that MOST of THEM are still on a Fixed-Mindset! Very rare are those who have already adapted their…

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Article: Exploring Curation as a core competency in digital and media literacy education.

In today’s hypermedia landscape, youth and young adults are increasingly using social media platforms, online aggregators and mobile applications for daily information use. Communication educators, armed with a host of free, easy-to-use online tools, have the ability to create dynamic approaches to teaching and learning about information and communication flow online.

In this paper we explore the concept of curation as a student- and creation-driven pedagogical tool to enhance digital and media literacy education. We present a theoretical justification for curation and present six key ways that curation can be used to teach about critical thinking, analysis and expression online.

We utilize a case study of the digital curation platform Storify to explore how curation works in the classroom, and present a framework that integrates curation pedagogy into core media literacy education learning outcomes.

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https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

http://blog.scoop.it/2011/11/30/lord-of-curation-series-gust-mees/

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Curation

https://gustmees.wordpress.com/2015/05/13/andragogy-adult-teaching-how-to-teach-ict/

Everyday, there are 4 million blog posts, 100,000 news articles and 500,000 hours of video published on the Internet. A wealth of information and knowledge. A wealth of information and knowledge that is lost for most companies, at least for the most part.

Lost?

Step 1: content curation
Not entirely. Thanks to content curation technology, the Web can now be filtered. With content curation tools and platforms such as Scoop.it (among others of course), we can use more or less sophisticated ways to filter this huge amount of content that is published daily to zoom in on what matters to us. Good content curation technology is essential. It saves people a huge amount of time looking for content to share for marketing purposes or information that helps their organization make better decisions. And perhaps as importantly, without these filters, we would just be able to search – not discover. We would still find answers to what we don’t know but we wouldn’t know what we don’t know.

But until recently, all the solutions we’ve offered to deal with information overload – ours included – have revolved around the same basic idea: more – or more sophisticated – filters.

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Curation

You don’t need to make excuses. There are lots of legitimate reasons why you haven’t prioritized your blog. Maybe you are a one-person marketing team and need to focus your attention on paid promotion and social media. Perhaps you come from an industry that is traditionally offline and your company has only recently started building a digital presence. Maybe you used to have a blog, but due to other pressing concerns, it has remained stagnant for months or even years.

Whatever your excuse, it’s not too late to get a blog up and running before the new year. And it’s easier than you think! Maintaining a content hub on your website is essential for building organic traffic and generating inbound leads. A good blog helps google find you, provides material for you to share on social media, and demonstrates your industry expertise and brand credibility. Here are 5 simple tips to help you activate an older blog, or start blogging from scratch...

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Découvrez quelques bonnes pratiques pour utiliser la curation de contenu dans le social game de votre entreprise !

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European Data Journalism Network website.

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+strategy

À l’ère du Big Data, l’intelligence collective des êtres humains permet de générer de nombreuses données pour résoudre certains des principaux problèmes de l’humanité. De même, elle permet d’analyser certaines données plus efficacement que les algorithmes informatiques. Découvrez la relation étroite entre intelligence collective et Big Data.

Intelligence collective : définition

La notion d’intelligence collective désigne une intelligence de groupe, ou une intelligence partagée émergeant de la collaboration, des efforts collectifs ou de la compétition entre plusieurs individus. Cette intelligence collective permet de prendre des décisions par consensus. Les systèmes de vote, les réseaux sociaux, et les autres méthodes permettant de quantifier l’activité de masse peuvent être considérés comme des intelligences collectives.

L’intelligence collective peut être perçue comme une propriété émergente de la synergie entre le savoir offert par les données, les logiciels, le hardware informatique, et les experts de domaines spécifiques, permettant de prendre de meilleures décisions au moment opportun.

Plus simplement, l’intelligence collective résulte de l’association entre les humains et les nouvelles façons de traiter l’information.

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Intelligence+collective

Anfang November werden in Luxemburg an Allerseelen Gräber gesegnet – und wir denken allgemein an unsere Verstorbenen und an den Tod. Aber was passiert eigentlich mit unsere Daten und Accounts, wenn wir sterben?

Niemand wird gerne an die eigene Sterblichkeit erinnert. Und auch wenn sich Ende Oktober zu Halloween allerlei Untote wie Vampire, Zombies, usw. in den Medien tummeln – wir werden alle einmal sterben müssen. Viele Menschen sorgen für ihre physischen Besitztümer vor: Sie schreiben ein Testament und bestimmen, wer welche Objekte erben soll. Manche organisieren sogar ihre eigene Bestattung. Über das eigene digitale Erbe machen sich jedoch nur wenig Menschen Gedanken. Was passiert nach meinem Tod mit meinen digitalen Fotos, Texten und Videos? Wer benachrichtigt die Follower meiner social media-Accounts, dass ich gestorben bin? Was wird aus meinen E-Mails?

Während rechtlich klar geregelt ist, wer ihre Besitztümer erhält, wenn Sie kein Testament verfasst haben, ist der digitale Nachlass eine Grauzone. So ist zum Beispiel nicht klar, ob ein Facebook-Account vererbt werden kann oder ob er so persönlich ist, dass er nach dem Tod vom Betreiber gelöscht oder deaktiviert werden muss. Die beste Alternative ist also, selbst vorzusorgen.

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https://www.bee-secure.lu

Social Media Twitter: WHAT Is Its Attraction And WHY Is IT Important For EDUcation!? First of all, one can't ignore existing trends which are already existing in Virtual World since ages and one SHOULD adapt for it in Real World, especially in Modern EDUcation! Social Media plays already a BIG role in business,…

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As more companies and more industries buy into the benefits of social media and community development, the number of job opportunities available for professionals with community-building skills also continue to grow.

Companies are looking for professionals who can blend their skills to effectively deliver updates to a community, but also have the ability to tap into that community to collect feedback for a company to use for improving its product or delivering its message.

While the job opportunities grow, so to do the number of professionals who include community skills on their resumes and profiles. On LinkedIn alone, the number of people who have added "Community Management" to their skills list is up 46% year-over-year.

But being a quality community manager goes beyond having the knowledge and background to use social media networks. Here are 10 qualities a community manager should possess to improve the chances of success in the position, according to professionals who work within social media and community today.

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http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Digital+Skills

Salespeople and marketing types both toss the word 'lead' around a lot, but they don't always agree on what it means.

Most salespeople define a lead as someone who matches the criterion the salesperson has established and who has the need, reason and/or interest in pursuing the product.

However, marketing professionals tend to define a lead as anyone who might have those qualities, and believe that a lead that proves to have the desired attributes is considered to be a 'prospect.'

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http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Digital+Marketing

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Leads

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Business

Adventures of LEARNing, HOW does it happen!? . WHY do I mention the word adventure!? Strange, isn't it? Well LEARNing is an adventure actually as on every day one meets NEW people on Social-Media, especially on twitter, and those people, with different degree of Professional Development, with different degrees, give us to think…

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http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Gust-MEES

http://www.scoop.it/t/social-media-and-its-influence

This online project will start in September 2017 and finish in April 2018. The project is open to high school students and teachers from all over the world who believe in the power of global connections.Your students need to have communicative competence in English as all the assignments and communication will be conducted in English only.

Objectives

The objective of this project is for high school students and teachers to make international connections with peers and experts from all over the world and to improve their problem solving skills. As we all encounter problems every single day, it is important to know how to solve both easy and  complex problems. In this project, we aim to show our students how to define problems, how to generate evaluate, select and implement solutions. We believe that this skill will be one of the most important ones in the future workplaces.

Upon completion of this project, students will:

• develop an understanding of problem solving

• identify the skills to participate in problem solving

• better understand the SDG ( Sustainable Development Goals) and the challenges in achieving it

• improve their writing, speaking and ICT skills

• meet international students and become a part of a global community

• participate in thought provoking Skype conversations and self –reflection activities that challenge students to investigate global problems

• become competent users of ICT tools in education

• gain a factual knowledge on global problems

• learn to express themselves online

• be challenged to share the information they learn

Upon completion of this project, teachers will be able to:

• connect with educators in other schools
• build their knowledge to feel more confident to teach global content in their classrooms
• design a global learning experience
• develop activities around the SDGs
• improve their ICT skills

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https://gustmees.wordpress.com/2015/07/19/learning-path-for-professional-21st-century-learning-by-ict-practice/

One thing is for sure, social media is here to stay. Never before have people been able to connect, share, and learn from one another as we do now. I can only imagine what might be next! As a result, our students need skills to win at life in a digital world. The ability to use social media to support life goals and possibilities can be a game-changer. I know it has been very powerful for me in my professional life.

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http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Social+Media

http://www.scoop.it/t/social-media-and-its-influence