'Curation' in 21st Century Learning and Teaching, Page 2

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Scooped by Gust MEES

Scoop.it!

From www.scoop-it.fr - August 18, 2023 4:22 PM

Gust MEES's insight:

La création de contenu consiste à créer et à publier du nouveau contenu sur votre blog, vos réseaux sociaux ou votre site web à des fins spécifiques. Par exemple, si vous êtes un coach de carrière, vous pouvez rédiger des articles de blog sur la manière de rédiger un CV convaincant ou de décrocher votre premier poste d’ingénieur.

Mais voici le problème de la création de contenu. Bien qu’il s’agisse d’un outil de marketing extrêmement précieux, le moins que l’on puisse dire, c’est que cela prend du temps.

De la recherche sur le sujet à l’analyse du comportement des consommateurs, en passant par l’ébauche, la rédaction et l’édition, il y a beaucoup de travail à faire. Sans parler de la difficulté à suivre le rythme des marques qui se sont associées à des agences de contenu pour produire des quantités massives de contenu.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

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https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO

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Scooped by Gust MEES

Scoop.it!

From blog.scoop.it - August 10, 2023 4:03 PM

Gust MEES's insight:

Why content marketing for healthcare matters
The significance of online information — collectively referred to as ‘content’ — plays a major role in healthcare marketing success for a few key reasons.

First and foremost, avoiding content marketing prevents your brand from meeting your audience where they are. Healthcare marketing predominantly operates online as patients and prospects search the internet for expert information about various health problems, treatment options, and medical facilities.

Second, reviews and recommendations concerning hospitals, doctors, and healthcare providers have a significant impact on care decisions. This pattern of self-education has created an environment where patients are actively looking for ways to solve their pain points and participate in their health.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

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Scooped by Gust MEES

Scoop.it!

From blog.scoop.it - July 28, 2023 2:13 PM

Gust MEES's insight:

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage.

You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Below is a great visual representation of what the funnel looks like.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO

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Scooped by Gust MEES

Scoop.it!

From blog.scoop.it - July 28, 2023 6:42 AM

Gust MEES's insight:

It takes a lot of work to generate ideas, then draft, conceptualize, and edit content to fit the new market environment. The deadlines are intimidating, which only makes it worse. But if you’re well-organized, you can easily overcome these difficulties, save time, and avoid stress.

This article will provide seven recommendations to help you get through the grind as a content marketer. Let’s examine each of them individually.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO

san's curator insight, May 13, 5:33 PM

Scooped by Gust MEES

Scoop.it!

From blog.scoop.it - May 29, 2023 10:10 AM

Gust MEES's insight:

The customer journey has morphed from the days when consumers would sit back, relax and watch an advertisement.

Today, brands are learning that direct interaction with consumers is essential to success. That’s why they’re trying to make the customer journey more interactive for their target audiences.

As businesses adapt to embrace new technologies, they’ve started to use influencers and user-generated content for marketing purposes. This allows them to interact more personally with customers and create both enhanced trust and social proof simultaneously.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO

TRestyling's comment, June 9, 2023 6:27 AM

good

Scooped by Gust MEES

Scoop.it!

From blog.scoop.it - May 9, 2023 7:55 AM

Gust MEES's insight:

Every business strives to increase brand awareness, and one of the best ways of doing so is by providing the intended audience with relevant and informative content.

Since content creation is an intricate and time-consuming process, conveying your message to the masses and raising awareness for your brand can be easier said than done.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

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https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO

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Scooped by Gust MEES

Scoop.it!

From blog.scoop.it - March 23, 2023 9:38 AM

Gust MEES's insight:

To make sure that your video content is on par with your storytelling, and that you’re able to portray your brand and business properly with video, you should be able to produce high-quality videos.

Fortunately for many of us, there are a host of different video tools you can use to ensure quality content for your audience and to keep your marketing efforts as competitive as possible.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO

Scooped by Gust MEES

Scoop.it!

From blog.scoop.it - March 6, 2023 2:18 PM

Gust MEES's insight:

As the digital landscape continues to evolve, so must our content marketing strategies. Sharing curated content is one of the most effective ways to maximize your reach and grow your business in 2023.

By leveraging this powerful technique, you can expand your online presence and create an engaged customer base. With a few simple steps and a little know-how, you can quickly become an expert at curating content that will effectively reach and engage your target audience.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO

irenewawa31@gmail.com's curator insight, March 20, 2023 8:01 AM

Scooped by Gust MEES

Scoop.it!

From blog.scoop.it - January 25, 2023 7:49 AM

Gust MEES's insight:

GoPro. Nike. Apple. These brands are known for their large social media followings, but what’s even more impressive is their loyal (sometimes even die-hard) online entourage.

Businesses don’t create an army of brand advocates by accident. They devise a carefully curated social media advocacy strategy including fostering emotional connections, creating exceptional customer experiences, delivering consistent value, and more.

What Is Social Media Advocacy?
Social media advocacy involves leveraging social media networks to forge and nurture positive relationships. The ultimate goal of a social media advocacy strategy is to create brand advocates who naturally love and champion your brand.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

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Scooped by Gust MEES

Scoop.it!

From blog.scoop.it - January 23, 2023 5:23 PM

Gust MEES's insight:

While it sounds clichéd already, content is still king in digital marketing. And given that content is the first thing a user sees, it will continue to be king. Another thing is that user preferences and behaviour change:

Now they are looking for authentic and relatable content, so the challenge for every marketer is to provide the audience with high-quality assets, which formats would be engaging yet relevant to the business message and tone of voice.

Below are seven content types that will help you attract and engage users in 2023.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO

Scooped by Gust MEES

Scoop.it!

From blog.scoop.it - December 4, 2022 7:24 AM

Gust MEES's insight:

Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. For instance, if you’re a career coach, you might write blog posts about how to write a compelling resume or how to land your first engineering job.

But here’s the deal with content creation. While it’s an extremely valuable marketing tool, it’s time-consuming, to say the least.

From topic research to consumer behavior analysis to outlining, drafting, and editing, there’s a lot of work to do. Not to mention the struggle to keep up with brands that have linked arms with content agencies to scale massive amounts of content.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO