After VW smartly utilised a mini-Vader for their SuperBowl spot earlier this year, they're now being spoofed by the Jedi, aka Greenpeace.
In their new online ads, the environmental activists are using the VW symbol to brand the Death Star, which you can safely assume is not a good thing.
They also introduce a whole cast of Star Wars kids, all intent on terminating Darth Vader.
The ad urges us to "join the rebellion" against VW, when it comes to the environment. They claim that Volkswagen continue to support groups that are trying to stop Europe reducing greenhouse gases. They've even launched an entire site...
Both videos, and footage from the campaign's launch in London, below:
Episode 1 :
http://www.youtube.com/watch?v=nXndQuvOacUEpisode 2 :
http://www.youtube.com/watch?v=KjmW3-FY1Ac