Following on our theme this week of branding, this article looks at how to be REAL in marketing. The author talks about the downside of being "too perfect" in the marketing space. How do you perfect your nonprofit brand while staying real?
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Following on our theme this week of branding, this article looks at how to be REAL in marketing. The author talks about the downside of being "too perfect" in the marketing space. How do you perfect your nonprofit brand while staying real?