This is my interview for the Summit on Content Marketing. The subject is "Blogging Blunders (and how to avoid them)" It's audio with slides. Watch or listen
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janlgordon's curator insight,
June 14, 2017 4:28 PM
I selected this article from Curatti written by Michael Brenner because it provides insights on the affect of digital marketing on consumers.
Understand digital marketing and avoid common mistakes
Dispelling Digital Marketing Myths
Effective marketing is not difficult -- it just takes a specific strategy. I agree that in order to best reach your audience you need to know what works and what does not.
Brenner explains what digital marketing means to your business and how to make it successful.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/Szpe30cB7pe Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Media Wave's curator insight,
November 6, 2018 3:48 AM
The old school marketing method: the real “word of mouth” “ face to face” is still simply the best - we just need to improve on it and find more innovative ways to deliver messages that way. Technology is just gearing slowly away from it.
janlgordon's curator insight,
June 12, 2017 4:18 PM
I selected this article from Curatti written by Alice Elliott because she explains why your blog posts are seeing a decline in comments.
Learn why your articles are not getting as much feedback as they did a few years ago.
Why Blog Comments are on the Decline
It can be difficult for any blogger to see a lack of response after working hard on a blog post. I agree that in order to attract comments you need to evaluate how your blog is being perceived.
Elliott explains the reasons why blogs are not experiencing the same amount of comments that they once did.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Alice Elliott. . Read full article here: http://ow.ly/SL6Z30cx2Xd
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Stephen Dale's curator insight,
June 14, 2017 4:46 AM
Some useful tips for bloggers - both novice and experienced.
janlgordon's curator insight,
May 24, 2017 4:34 PM
I selected this article from Curatti written by Robin Singh because it explains how to create a knowledge based website.
Your readers are seeking information that they can learn from.
Grow Your Website with a Knowledge Base Approach
You can increase your sales by offering solid information. I agree that it's beneficial to include valuable content on your website.
Singh provides 9 reasons your business should include a knowledge based strategy.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/WUya30c17uP
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janlgordon's curator insight,
May 15, 2017 11:42 PM
I selected this article from Curatti written by Lisa Sicard
It takes a village to make your blog successful.
How to Forge Great Blogger Relationships
Increasing visitors and subscribers can be a lonely process for bloggers. I agree that you can be successful by meeting other blog owners who can help you.
Sicard explains the best ways to make new connections in order to improve your blogging strategy.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/NUe330bKTNf
Featured image: Copyright: ‘https://www.123rf.com/profile_rawpixel‘ / 123RF Stock Photo
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janlgordon's curator insight,
April 12, 2017 5:13 PM
I selected this article from Curatti written by Shyam Bhardwaj because it provides information on how to build authority as a blogger.
An strong blogging community is more important than making money.
Understand How to Become an Authority in Your Niche
As a blogger your connections matter the most -- even above your income streams. I agree that having a strong level of trust will help you establish authority online.
Bhardwaj goes over how to achieve influencer status for your audience.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/IrJj30aOyyw
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
April 5, 2017 2:05 AM
I selected this article from Curatti written by Alice Elliott because she explains how to write a blog post that is more readable.
Attract more readers with content that it suitable to them.
How to Create an Attractive Post
It's great to have a strong number of subscribers -- but you need strong content to go along with that. I agree that your audience needs to be both educated and entertained in order to capture their attention.
Elliott explains how to improve your articles and write the perfect post.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Alice Elliott. . Read full article here: http://ow.ly/45vp30azSQI
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
March 28, 2017 4:00 PM
I selected this article from Curatti written by Alice Elliott because she explains how to improve your blog by planning ahead.
Use some brainstorming to create a positive focus for your content.
How to Create a Perfect Post
You need to have a game plan for each week of content that you publish. I agree that this will help create a better direction for your blog.
Elliott explains how to improve your blog posts by mapping out your content strategy.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Alice Elliott. . Read full article here: http://ow.ly/IRMz30alsSI
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
March 22, 2017 5:15 PM
I selected this article from Curatti written by Ashley Faulkes because it explains the process of running a blog and then turning it into a business.
The story of how one blogger became a businessman.
Going From Blogger to Business Owner
Starting a blog can involve a lot of learning curves along the way. I agree that content marketers need to fully understand digital marketing in order to be successful in business.
Faulkes provides his own perspective on what it takes to run a successful blogging business.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/9vT530aam4V
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Chuck Bartok's curator insight,
March 23, 2017 10:25 AM
Blogging is and has been a rewarding effort .
janlgordon's curator insight,
March 2, 2017 5:36 PM
I selected this article from Curatti written by Bryan Kramer because it provides insight into how to capture your readers with smaller content.
Why bite-sized content is effective in getting your message out.
Publish Smaller Articles to Attract More Readers
There are many who will not read longer articles for whatever reason. I agree that you can capture these readers by condensing your information.
Kramer explains the impact of bite-sized content on your blog.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of https://maierlawgroup.com/ . Read full article here: http://ow.ly/nhqx309xaug
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
February 22, 2017 1:37 AM
I selected this article from Curatti written by Alice Elliott because it provides insight into how to improve your blog posts with a great headline.
The purpose of your headline is to draw in and hook your readers.
How to Create an Attractive Headline
You can keep your audience interested and engaged by writing catchy titles. I agree that this will help attract more attention to your blog blog posts.
Elliott explains the different types of headlines and how to be most effective in reaching your readers.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Alice Elliott. . Read full article here: http://ow.ly/2lIb309eJ23
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
February 7, 2017 11:27 PM
I selected this article from Curatti written by Tom Jager because it shows you great tools to improve your content marketing strategy.
Increase awareness for your brand with the use of content tools and apps.
6 Winning Content Marketing Tools
In order to improve your reach you need to have the right strategy and resources. I agree that if you'd like to attract an interested audience your business should first produce great content.
Jager provides the six top tools and apps to help make your content strategy become successful.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/ZdyS308N5uH
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
January 27, 2017 6:15 PM
I selected this article from Curatti written by Ruchika Sharma
Create a monthly action plan for your articles with the right keywords.
How to Use Keywords Effectively
Content should be made for your target audience. I agree that you can reach more people by conducting research to discover the most applicable topics.
Sharma explains the basics of content planning through keyword research.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/lca9308qPhB
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Didier C Touboul's curator insight,
January 31, 2017 11:55 AM
Basics for SEO, the right keyword selection
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janlgordon's curator insight,
June 15, 2017 4:02 PM
In my latest article from Curatti I provide insights into how to build a blog that readers will flock to.
How my Curatti blog became a curation hub.
Generate Content That Gets Read
When it comes to blogging you need to stand out from the crowd with original topics. This means your posts need to be fresh and original, and speak to your audience.
I explain how to effectively reach your readers based on the interests of your readers.
Here's a few main points to consider:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/XsPq30cCYJ6
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janlgordon's curator insight,
June 13, 2017 6:14 PM
I selected this article from Curatti written by Niraj Ranjan because it provides insights into how to create quality and relevant content.
You don't need to be a writing expert in order to create great articles for your blog.
Content Writing Success Steps
Many bloggers waste time by producing content that does not reach their audience. I agree that it is not too late to change your approach.
Ranjan explains how to produce a quality articles that your audience will love.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf. . Read full article here: http://ow.ly/nnK430czmyN
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Liliana's curator insight,
July 12, 2017 7:26 PM
Se lo eligió porque abre espacio a tips que pueden aportar y para dar otra mirada al tema.
janlgordon's curator insight,
June 1, 2017 5:16 PM
I selected this article from Curatti written by Andy Capaloff because it provides insight into how to create great content with your unique voice.
Generate personalized articles that your audience will love.
How to Craft Unique Content
When it comes to blogging you need to stand out from the crowd. I agree that in order to attract readers your posts need to be fresh and original.
Capaloff shows how to effectively create your own unique voice in your writing.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF. . Read full article here: http://ow.ly/r9mD30ceRw4
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
May 18, 2017 6:20 PM
I selected this article from Curatti written by Andy Capaloff because it provides insights into common mistakes made in blogging.
We learn by seeing what other content curators have done.
Content Marketing Blunder Lessons
Many marketers make mistakes when it comes to publishing blog articles. I agree that you need to take a look at the mistakes of others in order to have a good understanding of what works.
Capaloff explains what to look for when it comes to a great blog post versus a poor one.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond . Read full article here: http://ow.ly/Lo4K30bQSC5
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
April 18, 2017 8:45 PM
I selected this article from Curatti written by Alice Elliott because she explains the importance of carefully editing your blog posts.
Improve your writing with quality content.
How to Effectively Edit Your Articles
It's tempting to hit the publish button right away after writing a blog post. I agree that in order to make the best of it you need to carefully look your copy over first.
Elliott explains the process of how to edit your articles and improve your writing at the same time.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Alice Elliott. . Read full article here: http://ow.ly/qtpb30aY16P
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Charlie Dare's curator insight,
April 21, 2017 9:48 AM
From curator~ " Elliott explains the process of how to edit your articles and improve your writing at the same time. Here's what caught my attention: It's important to first do planning and research before the writing begins. Use an outline of the structure with a beginning, middle, and end. After writing a post give yourself some time to process it. Save the editing process after you have completed your article. Read your completed work out loud to yourself. Notice the flow of the piece, and whether there were any mistakes you may have missed.
janlgordon's curator insight,
April 11, 2017 4:27 PM
I selected this article from Curatti written by Alice Elliott because she explains the importance of including a CTA in your blog posts.
Attract more readers with a focused call-to-action in your posts.
How to Create an Great CTA
Many of us include a call-to-action on our websites -- but our articles should have this, too. I agree that this will improve your chances of having your readers take action after reading the message.
Elliott explains what a difference a focused call-to-action can make in your blog posts.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Alice Elliott. . Read full article here: http://ow.ly/62Ua30aMjLd
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
March 29, 2017 4:50 PM
I selected this article from Curatti written by Catherrine Garcia
Finding fresh, original content can be a challenge for bloggers.
How to Find Trending Content
Content should keep your audience interested and engaged. I agree that you can be successful by using the right methods and resources to find what is shared the most.
Garcia explains the best steps to content research.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/J1bs30anKmC
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
March 27, 2017 9:38 PM
I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively create quality content your audience will love.
Fuel your marketing efforts with fresh, original content.
Content Marketing Success Strategies
Many marketers publish articles in order to boost their visibility online. I agree that you need to have a plan in place that will take your marketing to the next level.
Selby explains the impact of great content on your business growth.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf. . Read full article here: http://ow.ly/Fm3h30ajBR0
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
March 5, 2017 1:09 AM
In our latest Curatti interview, Alice Elliott talks about all aspects of blogging, including blog commenting.
"In the interview I mention my commenting book and my latest 90 Days Challenge to Commenting Mastery. Now I don’t usually plug my own stuff, but once you’ve read the rest of this post and realise you need to perfect your commenting skills, this is a great place to start."
Elliott covers the benefits of commenting even for the non-blogger in order to build your network and influence.
She writes: "commenting can be a great way to hone in on your writing skills. Just like Twitter, you have a limited space to have your say. But even though it’s a bit more than 140 characters, there’s still a knack to writing a comment that is meaningful, proactive, readable and suitably enthusiastic enough to be accepted and welcomed."
Watch the full video here.
janlgordon's curator insight,
February 28, 2017 11:06 PM
I selected this article from Curatti written by Andy Capaloff because it explains why you should avoid "dofollow" links when publishing sponsored posts.
Why follow links are a turn-off when it comes to Google search.
Avoid Using Follow Links in Sponsored Posts
In order to maintain growth on your blog it's important to follow the rules when it comes to search. I agree that your sponsored posts should not include "dofollow" links in order to avoid penalties and losing valuable traffic.
Capaloff explains the rules that Google has set forth and how they calculate your PageRank.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/ITMA309sA7T
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
February 9, 2017 8:22 PM
I selected this article from Curatti written by Andy Capaloff because it provides insight into how to create effective content as a guest blogger.
Why content marketing is really about establishing trust and leadership in your niche.
Publishing With Originality and Intent
Each article you publish should reflect your brand and help your readers. I agree that your posts should not be just about repurposing old content but instead offering a fresh perspective people will want to read.
Capaloff explains how to best approach your content marketing strategy for guest blogging opportunities.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF. . Read full article here: http://ow.ly/ySNb308RCpp
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
February 3, 2017 7:51 PM
In our latest Curatti interview, Ana Hoffman’s path to marketing success was not a typical one. You will have to ask her why she moved from modeling into blogging. Once she made the switch, and with the usual trial and error, she became a leading traffic generation expert (expert is my word, not hers!).
She happily borrows from the old saying:
"My overnight success took me 10 years to build”
She added, though: “I made all the same mistakes as everyone else”.
Traffic Generation Café is her second blog. While working on her first, she realized that it’s not only about content creation, but also where the audience is coming from.
Traffic Generation Café came from this, using the lessons from the first effort. Not a Natural Born WriterSurprise! Ana used to hate writing, and admits it doesn’t come naturally to her.
The reason is really simple, and she found it easy to overcome. At the time she broke into blogging, the prevailing style was ‘over-writing’. Using flowery wording, people would add language beyond what was needed in order to get the point across. And being that Ana thinks in a more bulleted manner, this was difficult for her. She basically had to be someone other than herself in order to write.
She encourages people to shed their online personas when writing, as she shed hers. And always write to your niche! In all likelihood, you will write to your audience anyway, as your mindset is geared towards that niche. So, write as you speak. Simply, write whatever comes out of you, then edit down from there. Keep the words you need to get your point across and maintain the attention of your readers. It’s the opposite of over-writing! Boomerang MarketingThe real point of this interview was for Ana to introduce people to her Boomerang Marketing system. It revolves around layers of content repurposing, with, in Ana’s case, an emphasis on Slideshare.
Her system is a great traffic generator. I’m not going to tell you everything that was discussed, because then you wouldn’t need to watch/listen to the video!
The interview is very vibrant and fast moving.
Watch the video here. |
I selected this article from Curatti written by Andy Capaloff because it provides additional insights into common mistakes made in blogging.
It's important to understand what makes a good blogger.
More Blogging Blunders
Many marketers make mistakes when it comes to writing articles. I agree that you need to take a look at the mistakes of others in order to have a good understanding of what works.
Capaloff explains further insights from several interviews with top bloggers at the Summit for Content Marketing, and what to look for when it comes to a great blog post versus a poor one.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead feature image: 123rf
Read full article here: http://ow.ly/3jdj30cFbpV
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today