Business Improvement and Social media

I selected this article from Curatti written by Tony Zambito because it explains how outdated buyer insights can affect our B2B sales.

You can reach your prospects through a better understanding of why customers make a purchase.

Exploring the B2B Buyer Journey

The digitization of business has changed the buyer landscape significantly. I agree that your customers will respond as you reach them where they are at.

Zambito shows you several ways to gain better insights on your prospects and how to improve your B2B sales.

Here's what caught my attention:

• B2B companies have to come to the realization that they are living within their own digital bubble. This includes over-reliance on activity-based data intelligence.

• Digital transformation is felt mostly in channels and distribution. For example, the way consumers purchase a book is now far different than in the past.

• Cloud-based platforms are now affecting how people take action and make decisions. A new virtual dependence is emerging merging users and buyers into one.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/JPQr30cap5v

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Shelly Kramer because it explains the growing influence of Generation Z digital consumers.

By understanding the habits of teens and tech your business can better reach them.

Improve Your Brand Influence With Generation Z

In the information age it's important to understand the younger generation on their level in order to be successful in reaching them. I agree that your business can learn a lot about their buying and shopping behavior as you discover the latest trends.

Kramer explains what the future holds for teens and technology.

Here's what caught my attention:

• The Generation Z demographic includes teens ages 13 to 19. They are growing up in an age of technology far more than their parents and grandparents.

• Teens typically get smartphones early in their lives and spend an average of six hours a day on their devices. Most of these encompass the iPhone.

• Online shopping is increasingly popular among the younger generation. Most of this is for clothing through mobile apps.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/O93I3073CWy

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Social Content Marketing is no longer an Option.

Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?

This content powerfully points out the massive shift that has happened in marketing today.  Is your company adapting?

add your insight...

The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...

I selected this article from Curatti written by Paolo Fabrizio because it explains how to answer your customers the right way online.

Some words can "add fuel to the fire" when it comes to engaging in customer service.

Improve Your Customer Communication

You can answer your customers with the right response. I agree that you can foster better relationships by using the right wording.

Fabrizio shows you several ways to improve your online communication for better feedback and results.

Here's what caught my attention:

• Take responsibility of handling an issue even if the person is not actual customer. Help them to take action and then follow up with them.

• Go the extra mile when it comes to a making a purchase -- even if the product is not currently available. Do whatever you have to do the help the experience become a positive one.

• Instead of just explaining a policy try to find an alternate solution. There may be something better for the customer to take advantage of.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/y1Cc30bxNuC

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Raymond Morin because it explains the growing influence of a generation of digital buyers.

By understanding the Generation C class of Internet and social consumers your business can better reach them.

Improve Your Customer Influence in a Digital Realm

In the information age it's important to reach your audience on their level in order to be most effective. I agree that your business can better understand how to achieve this by taking a look at how consumer behavior has evolved.

Morin explains several ways customers have become influential over business and what could change in the future.

Here's what caught my attention:

• Social media has made us more connected than ever before. While baby boomers are retiring the next young, digital generation is on the rise.

• A large portion of online sales come from millennials who spend nearly $600 billion in the U.S.. In three years this number could grow to $1.5 trillion.

• We have now entered an era of Generation C where young people have adopted new ways of learning and processing information. Those born after 2013 will influence the sales spectrum even further.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/6iHw306mEzD

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Quite a stir was made a week ago, when Mark Schaefer published his Content Shock article on the businessesgrow blog.

A paraphrasing of the question he asked was, ‘At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?’

The topic resonated me as well as many others and the responses were swift, including  Shel Holtz, Sonia Simone of Copyblogger and Marty Smith, the first two of which are discussed in the piece published in curatti.com (Marty’s piece was published too late to be included).

We don’t feel that Content Shock is something that any of us need to be concerned over. 

Let’s not forget that

“As content continues to grow, search keeps pace by constantly improving. “

“Semantic Search may be beyond most people now, but it will become a part of everyone’s life even if in the same mysterious way that a car engine helps that wonderful machine convey us from point A to point B.”

And amongst those who stand to gain from the situation are:

“Discerning Curators who understand the needs of their readers because they are consumers of the same content, only sharing what blows them away!”

… a statement which is at least partly backed up here by an end user perspective:

“When I need to research something, I go to a few trusted sources and get what I want, when I want it.”

The message to readers is: “If someone is out there filtering the deluge of articles that you might otherwise have to work your own way through…. it removes the burden of you having to deal with the ever growing content mountain.”

So is Content Shock real?  With all the excellent curators and filtering tools available ....... Only for those who insist on reading every source for themselves

Reviewed and written by Jan Gordon for Curatti covering Curation, Social Business and Beyond

This is a very cool way to show e-commerce and how some companies are making the connection with their customer.