SMS often leaves the rest lagging behind in terms of effectiveness as a marketing channel. And yes, it does have a place in B2B Marketing
Via janlgordon
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janlgordon's curator insight,
August 12, 2016 7:29 PM
I selected this article from Curatti written by Shelly Kramer because it explains how marketers can better understand how mobile is affecting consumer behavior.
In order to meet the expectations of your target market you need to know what is driving their buying decisions.
The Shifting Attitudes of Customers in a Digital World
Mobile usage has a strong influence on what people are searching for in order to make a final buying decision. I agree that businesses need to take full advantage of what this new marketing method has to offer.
Kramer shows us how to shift our focus to fully leverage a successful mobile strategy.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf . Read full article here: http://ow.ly/asgV303cfn5
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's comment,
August 11, 2016 2:28 PM
Thank you @Stephania Savva, Ph.D @MiniTool Software & @Anna :-)
Josette Williams's curator insight,
July 5, 2013 4:33 PM
This content powerfully points out the massive shift that has happened in marketing today. Is your company adapting?
Richard Stadler's curator insight,
July 8, 2013 4:33 AM
The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...
janlgordon's curator insight,
February 19, 2013 5:32 PM
This piece is from mediabistro and infographic from uberflip which takes a closer look at why mobile video might be the next big thing in the social media space. The recent introduction of apps like Vine and Facebook's mobile video sharing shows that the social media landscape is broadening even further into video content. Here are a few highlights from the souces used in this infograph (scroll down to the bottom and you'll find who they are) **Mobile video will represent 66 percent of global mobile data traffic by 2017, up from 51 percent last year. **87% of marketers in the US use video for content marketing **Two of the biggest social networks aim to dominate the video sharing scene *Facebook and mobile video *Vine and Twitter Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond" See article and infographic here: [ |
janlgordon's curator insight,
April 26, 2017 2:20 PM
I selected this article from Curatti written by Brian Zeng because it explains how to successfully engage your B2B customers with mobile marketing.
You can reach your business clients through specific mobile strategies.
Exploring the Mobile B2B Experience
Every business should invest in a mobile marketing strategy. I agree that your B2B customers will respond as you reach them where they are active.
Zeng shows you several ways to improve your marketing strategy through social mobile.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Pixabay.
Read full article here: http://ow.ly/wb4530bctVP
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Siri Anderson's curator insight,
February 1, 2014 9:16 AM
Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.
Frederic Hohl's curator insight,
February 2, 2014 5:55 PM
What talents in digital marketing companies will look for in 2014
Michelle Gilstrap's curator insight,
May 26, 2013 11:10 AM
This is a very cool way to show e-commerce and how some companies are making the connection with their customer.
janlgordon's comment,
June 18, 2013 3:02 PM
Michelle Gilstrap I'm happy you found it useful, sorry I'm late in responding but better late than never, thank you!
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I selected this article from Curatti written by Orla Forrest because it explains how to run a smart SMS marketing campaign with better results.
You can reach your prospects through specific SMS strategies.
Exploring the Mobile SMS Marketing Method
When a business sends out a marketing text message it can get either get deleted or missed. I agree that your customers will respond as you reach them with the right approach.
Forrest shows you several ways to improve your SMS marketing strategy for more sales.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/MtqX30btO8e
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today