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Rescooped by Stefano Principato from Content Creation, Curation, Management
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How to Master the Art and Science of Content Marketing Creation and Curation

How to Master the Art and Science of Content Marketing Creation and Curation | Content Marketing & Content Strategy | Scoop.it
From www.pammarketingnut.com - July 13, 2017 12:51 AM

Though curation can be an impactful and excellent way to establish your brand online as well as serve the needs of your audience, it requires both art and science to see real benefit.

Is anything really new anyway? Does content have to be new to be relevant? How can you curate content from other industry leaders and still be relevant to your audience? Where do you draw the line of endorsing other people's content vs supporting their brand more than your own? What are the negatives of content regurgitation?

If these are some of the questions you have then take a listen to the 105th episode of the Social Zoom Factor podcast to learn the difference between creation, curation and regurgitation of content. I also include tips and strategies to develop your own curation platform and ensure you are not simply regurgitating content that will hurt you more than help.


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, July 12, 2017 11:54 PM

 Here's a set of really practical tips on content curation.
Jeff Domansky's curator insight, July 12, 2017 11:56 PM

Here's a set of really practical tips on content curation.
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Rescooped by Stefano Principato from Public Relations & Social Marketing Insight
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20 Video Marketing Examples From Content Curation Platform & Tools

20 Video Marketing Examples From Content Curation Platform & Tools | Content Marketing & Content Strategy | Scoop.it
From blog.advids.stfi.re - March 4, 2017 12:48 AM

For the online marketer the world just gets tougher each day. Inbound marketing and content marketing are great techniques, but the time, effort and strategy needed to drive sustainable results for a B2B company is daunting. Thankfully content curation tools provide relief by helping business provide relevant content to their readers in a quick time.


With multiple types of content curation tools & platforms available its difficult to understand what would work best for your business. Content curation platforms are using videos to promote and educate their prospective buyers to showcase how effective their solution is.
Sales is increasingly seeing the use of videos in the following areas :

  • Overview video of a product / solutions
  • Intro / Getting started video using animation & UI Mockups
  • How To Videos
  • Youtube Promo / Promotional Video
  • Infographics / Statics bundled to create Use case videos

 

In this article we look at 20 video marketing examples used by content curation tools that are on the spot. Watch these videos to get ideas for marketing your own content curation solution....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 3, 2017 10:52 PM

This is a really interesting way to learn about content curation platforms and tools as well as effective video marketing. Highly recommended. 9/10
Jeff Domansky's curator insight, March 3, 2017 11:01 PM

This is a really interesting way to learn about content curation platforms and tools as well as effective video marketing. Highly recommended. 9/10
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Rescooped by Stefano Principato from Content Marketing and Curation for Small Business
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CURATION of Content - Tool to Target Specific Audience

CURATION of Content - Tool to Target Specific Audience | Content Marketing & Content Strategy | Scoop.it
From www.searchenginepeople.com - March 15, 2014 2:37 PM
Content curation is the creation of significant and appropriate content relating to a specific topic or niche. This terrific marketing tool filters news and information and uses it to compile only very relevant information which is used to develop a business

Via Peg Corwin
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Peg Corwin's curator insight, March 15, 2014 10:02 AM

Summary CURATION post that outlines the advantages of curation, its types, tools (not Scoop.it)  and where to share curated posts.  


Find an interesting section on how to choose subjects to target a specific audience.  The process is to be clear about your brand, pick a topic that is not too broad or too narrow, make use of your expertise, profile your target buyers and look at what thought leaders in your niche are talking about.


If you like this scoop, would you consider a thumbs up or share?
Brian Yanish - MarketingHits.com's curator insight, March 15, 2014 6:14 PM

I agree with Peg's comment, the author of the article forgot to add one of the best content curation tools. Scoop.it
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Rescooped by Stefano Principato from Content Creation, Curation, Management
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A Framework for Using Content Curation in a Learning Organization

A Framework for Using Content Curation in a Learning Organization | Content Marketing & Content Strategy | Scoop.it
From www.ht2.co.uk - December 21, 2013 6:21 PM
A framework for using Curation in a learning organisation

Via Robin Good, massimo facchinetti
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Donella Marie Muzik's curator insight, January 7, 2014 11:09 AM

A really wonderful way to describe a very important concept
Eileen Forsyth's curator insight, January 17, 2014 12:17 PM

Wow, this is what I've been thinking I should have my independent study kids doing!
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Rescooped by Stefano Principato from Content Marketing and Curation for Small Business
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How to Pick a Niche for Content Curation

How to Pick a Niche for Content Curation | Content Marketing & Content Strategy | Scoop.it
From curationtraffic.com - December 6, 2013 2:26 AM
Learn how to pick a niche for content curation. Picking what topic to curate is one of the most important things y ou can do for success with curation.

Via Peg Corwin
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Peg Corwin's curator insight, November 18, 2013 1:40 PM

Learn how to pick a niche that is not too broad or too narrow for CONTENT CURATION. Consider your monetization strategies up front.


Quote: 

"Where is the monetization from? Is it going to be advertising, is it an email opt-in that I lead into other affiliate offers? So think about monetization first before you dive into a niche and really spend all the building out a site and effort curating content."


If you like this scoop, please consider a thumbs up or shae.
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Rescooped by Stefano Principato from Public Relations & Social Marketing Insight
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A Better Way: Content Curation for the Modern Marketer

A Better Way: Content Curation for the Modern Marketer | Content Marketing & Content Strategy | Scoop.it
From www.getspokal.com - April 9, 2017 3:39 AM

Content is king! Blah, blah, blah. But you need content curation as much as creation in your strategy. Get the tools and tips you need to do it right.


So, curation involves finding and sharing content that you believe will benefit your audience. But there’s one more crucial step that many people forget: read. Don’t simply share something because it’s the right general topic, or written by the latest industry influencer.


Make sure it’s worthy and relevant to your audience....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 8, 2017 10:54 AM

Curation done right is a valuable content marketing tool.
axelscumbag's comment, April 10, 2017 5:33 AM
very nice..
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13 Real-World Examples of How Content Curation Can Be Monetized

From www.slideshare.net - May 25, 2015 3:52 AM
Real-world examples showing how gathering, collecting, organising and adding value to existing available information can create useful and economically sustain…

Via Robin Good, Sabina Viezzoli
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Gilbert C FAURE's curator insight, December 16, 2017 6:54 AM
principles are very good!
examples are not so well known, so not successful.. 
to monetize, you should find people interested in paying your time
cheersitskatie's curator insight, June 22, 2020 9:05 PM
These slides give extremely good examples of successful and profitable content curation in a good range of situations. I think content curators can really benefit by seeing and understanding how strategies, tools, and concepts work together in practice.
Faith asphalt's comment, February 15, 2023 1:09 AM
super
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Rescooped by Stefano Principato from Content Creation, Curation, Management
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Curation As An Emerging Skillset | A 5 Step Guide

Curation As An Emerging Skillset | A 5 Step Guide | Content Marketing & Content Strategy | Scoop.it
From justadandak.com - January 22, 2014 11:42 AM
How to become a curation king / queen. Traditionally, a curator researches and puts together a collection which speaks to a narrative and / or serves a larger idea in art galleries and / or museums...

Via Ally Greer, xavier suñé, massimo facchinetti
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ozziegontang's curator insight, March 14, 2014 6:39 PM

Helping Chairs help their members gather what they need to know.
Lauren Anstey's curator insight, March 31, 2014 1:06 PM

A 5-step guide to digital curation.
saranthorn's curator insight, February 1, 2015 3:14 AM

scoop it
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Rescooped by Stefano Principato from Content Curation World
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The Future Of Content Curation Tools - Part II

The Future Of Content Curation Tools - Part II | Content Marketing & Content Strategy | Scoop.it
From www.masternewmedia.org - December 20, 2013 2:19 AM
In the coming months and years, I expect content curation tools are going to play a very important role in many different fields.

Via Robin Good
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Stephen Dale's curator insight, December 19, 2013 3:51 AM

A useful summary of the current shortcomings in content curation tools and services, and what we features and innovations we might see in this developing market. From the author:

 

"In the near future it is likely that new content curation tools will provide more dedicated features for specific application and uses while becoming more aware of user needs that so far have not been taken into serious consideration (attribution, archiving, monetizing).

While large content curation hubs and platforms are likely to start realizing that their best value yet to be extracted is in the content being curated by their users, new tools will likely target more specific and professional uses rather than the general public needing simply to collect and repost content on their blog or social media channel."


Link to the full article: http://www.masternewmedia.org/content-curation-tools-future-part2/#ixzz2nuOEQZag
SMOOC's curator insight, February 20, 2014 1:27 PM

Interesting write up on content curation tools from Robin Good (pt. 2)
Tanja Elbaz's curator insight, November 26, 2023 5:34 PM
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Rescooped by Stefano Principato from MarketingHits
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Content Marketing, Storytelling and UGC are the New SEO

Content Marketing, Storytelling and UGC are the New SEO | Content Marketing & Content Strategy | Scoop.it
From scenttrail.blogspot.fr - September 8, 2013 2:41 AM

Startups Can Jump The Class
If you are new to content marketing understanding how content marketing's four gears create a "virtual cycle" can help you jump the class. Content marketing's gears:

* Curation.
* Creation.
* Social.

* Ecommerce.

Clean Slate content marketers, thos so new to the game they have few preconceived ideas, can move to the head of the class by organizing their marketing differently and in alignment with ideas shared in Content Marketing's Gears.  


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
Stefano Principato's insight:

Content networks have only one time - NOW.

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Tom Cockburn's curator insight, September 8, 2013 5:07 PM

looks useful stuff to test in practice
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