Content Marketing & Content Strategy

Most content marketers are familiar with the concept of content curation, even if they’re not practicing it themselves just yet. Sometimes this can be because they don’t have any good examples to go off. As they say in storytelling, it’s often better to show rather than tell.

To this end Curata decided to showcase several businesses successfully curating content for their brands, whether business or consumer-facing, on their own platform or through social channels. The ten companies below are doing curation right....

For the online marketer the world just gets tougher each day. Inbound marketing and content marketing are great techniques, but the time, effort and strategy needed to drive sustainable results for a B2B company is daunting. Thankfully content curation tools provide relief by helping business provide relevant content to their readers in a quick time.

With multiple types of content curation tools & platforms available its difficult to understand what would work best for your business. Content curation platforms are using videos to promote and educate their prospective buyers to showcase how effective their solution is.
Sales is increasingly seeing the use of videos in the following areas :

• Overview video of a product / solutions
• Intro / Getting started video using animation & UI Mockups
• How To Videos
• Youtube Promo / Promotional Video
• Infographics / Statics bundled to create Use case videos

In this article we look at 20 video marketing examples used by content curation tools that are on the spot. Watch these videos to get ideas for marketing your own content curation solution....

Top-notch examples of content curation at work. See the results, get inspired, sense the added value that organizing existing information can offer.

Content is king! Blah, blah, blah. But you need content curation as much as creation in your strategy. Get the tools and tips you need to do it right.

So, curation involves finding and sharing content that you believe will benefit your audience. But there’s one more crucial step that many people forget: read. Don’t simply share something because it’s the right general topic, or written by the latest industry influencer.

Make sure it’s worthy and relevant to your audience....