I selected this article from Curatti written by Michael Brenner because it provides insights on how to create a vibrant content marketing hub for your business.
Brands need to develop their own digital content platform before leveraging social media.
Why Social Media is About Distribution
A brand-owned content platform will build an audience more than just relying on social media. I agree that you can reach more people by effectively reaching your target market with the information they are seeking.
Brenner explains how to create your own branded hub in an authentic and simple way.
Here's what caught my attention:
Once you have established a regular destination for your brand as a go-to source then you will want to distribute that information to your social networks.
It's important to create a mission statement for your branded content. This will help you learn exactly who your target audience is and what topics they will be most interested in.
Put on the mindset of being your own publisher. Make it easy for your readers to find the content they are looking for with clear categories and topics.
It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be proud
I selected this article by Bryan Kramer because it absolutely speaks to me and many of you!
Today’s modern day curator is a curator of knowledge. We have come to rely on the best to tell us what is good and what isn’t. Their history of shares heightens their status in some cases to social connoisseur, a title not easily earned.
Bryan asks this question: Have you ever read something that made you stop and think... and you saved it? You're a collector. The question is, how do you move from collector, to connoisseur?
There are 5 great takeaways in this piece......
Here's what caught my attention:
Understand the Shelf Life- News will always serve a purpose, but today’s news only last seconds. To build a story around something that drives a different perspective is what drives new opinions, conversations and communities. What you share reflects on your beliefs, so add something that lasts longer than a retweet.
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You can enter several keywords and you can refine them whenever you want. Our suggestion engine uses more signals but entering a few keywords here will rapidly give you great content to curate.
I selected this article from Curatti written by Michael Brenner because it provides insights on how to create a vibrant content marketing hub for your business.
Brands need to develop their own digital content platform before leveraging social media.
Why Social Media is About Distribution
A brand-owned content platform will build an audience more than just relying on social media. I agree that you can reach more people by effectively reaching your target market with the information they are seeking.
Brenner explains how to create your own branded hub in an authentic and simple way.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/LjmA308PcKP
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