Marketers struggle with generating content ideas to fuel their content marketing. These seven tactics will help you overcome writer's block and idea-generation hurdles and create effective content.
Via massimo facchinetti, Os Ishmael
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
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Marketers struggle with generating content ideas to fuel their content marketing. These seven tactics will help you overcome writer's block and idea-generation hurdles and create effective content.
Rescooped by malek from Digital Brand Marketing |
In this brave new world of content marketing overload, the brands who will succeed in 2016 are the ones who tell the most interesting stories using the most innovative formats. These 5 types of content can help you connect with your audience in new ways that keep them engaged.
What other content types would you add to the list to try in 2016? Tell me in the comments before you go. For even more content marketing tips, check out our Brand Storytelling & Technology interactive experience....
Find out which up-and-coming content types you should be testing in 2016 for your content program.
It's almost here, it's almost here.......2016! As you wind down for the Christmas holiday break take a moment to read through this quick article on how to make your brand stand out in 2016.
We wish a wonderful Christmas and a very prosperous New Year!
The Team at 2DiFore Marketing Solutions!
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The 2015 Content Marketing Institute Survey clearly highlights the pain of not having a documented strategy to deliver e…
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Do you want to master content creation? If so, you must read the responses I've received from 28 of the best content marketers out there. Are you ready?
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In my estimation, the reason why more experienced social media marketers gravitate toward Slideshare is that they eventually recognize that social media is about actions, not eyeballs. The “reach” offered by the larger consumer-oriented platforms is seductive, but if only a tiny percentage of your fans are seeing your posts in those venues, is the reach really reliable?
Slideshare’s audience is bigger than you might think, is terrific for lead generation, and is populated by people actively seeking information and resources (not dissimilar from a search engine, in that regard).
And that audience is hungry for information. It’s not uncommon to generate significant views and downloads for Slideshare presentations, including 24,000+ and counting for my presentation on reliable reach....
if your target is B2B or professionals, don't miss the opportunity to use slide share for impact and ROI.
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Bryan Kramer serves as a sort of Zen master to digital marketers. While marketers comb through social analytics, Google analytics and the other daily jetsam of marketing campaigns, only to discard the analysis when a new metric turns up, Kramer’s company Pure Matter exudes a composed calm, adjusting its campaigns [...]
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Download this content marketing kit, including 6 free templates to easily create ebooks, blog posts, infographics, social media content, SlideShare presentations, and press releases.
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Storytelling has been the buzzword off and on since advertising became a thing.
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Creating your own images is also an excellent tactic for re-purposing text-only content into enticing images. Here are some examples: Turn quotes into an interesting slideshow, post an event announcement on a pretty picture, place stats onto eye-catching graphs, give a blog post title some pizzaz, create an infographic about the history of your biz, create a catchy, custom featured image for a video, etc. The possibilities are endless.
To help you create images that get BuzzFeed-worthy engagement, here are 13 of our favorite and easy-to-use visual content creation tools....
A picture speaks a thousand words - some good resources here for visual content and creation to add a visual dimension to your messages, which tend to perform much better for opens and clicks than text alone.
Content is shared in many forms. These tools make it pretty easy to get creative.
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Brands use social for storytelling 88 percent of the time.
Storytelling is also a powerful leadership tool we can use to really connect with our staff.
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In my last article we talked all about visual storytelling — why it’s important for your business, how to think about it so it will work for you, and then I shared examples of companies doing visual storytelling really well — and being successful as a result. Yahoo! At the end, I promised that my …
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Very Useful Tools !!! - Storytelling helps you going Viral. This is How To Make Your Stories Come Alive - Have a Look !
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Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast.
Thought provoking discussion: Why Scoop.it?
What models work, how to spot trends, how to employ analytics....
(No spoilers, #must read)
We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.
Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.
He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.
Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!
Scoop.it influences social media marketing and more...
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There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how c
The laws of Consumer Attraction: content curation
Creatove waus tp sharing through social media, blogs, ebooks, and the like...
It seems to me that the more you learn the more there is to learn.
Read books to gain the edge.
A lot of the information learnt is common sense but means nothing unless put in action. JUST DO IT.
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Businesses are getting better at telling stories through content - either video or text -- and that helps with branding. View these examples to get started.
Call it nostalgia, but the 1984 Apple commercial looks more inspiring every time I watch it!!
Mais uma ótima postagem da Karen Dietz sobre a importância da contação de histórias na construção e valorização das marcas. Não deixem de ler.
If you are trying to persuade your company to go with a story approach, it's always great to have some big guns to back you up. Save this for when you are doing your persuading to the unconverted. :-)