Emmy Award winner Andrew Jarecki is launching his video app KnowMe today, and we can thank ... Robert Durst?
Via Os Ishmael
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Digital Brand Marketing |
Emmy Award winner Andrew Jarecki is launching his video app KnowMe today, and we can thank ... Robert Durst?
Rescooped by malek from Digital Presentations in Education |
Tawe transforms your diagrams, sketches and doodled notes into a dazzling video presentation – in seconds. Download free today.
Hey, I'm all for finding great tools to simplify my life and this looks like a winner. I've got tons of simple images and if I can use this app to create a video, then I'm thrilled.
Check it out and let us all know how it works. I'll experiment with it this weekend. What fun!
Many thanks to fellow curator aiba Svenca for originally finding and sharing this.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it @kdietz
Scooped by malek |
In this day and age and with the proliferation of brilliant self-publishing/broadcasting tools such as YouTube, WordPress, Twitter, etc., your customers are your best brand storytellers. Your job as a brand manager is to empower and inspire them to tell and re-tell your brand stories. It’s your job as brand guardian to provide your customers [...]
Valuable business storytelling tips from Omar Kattan and Karen Dietz..
The key message in this brandstories article shared by PR/social media expert, Jeff Domansky is: Inspire & empower your customers to tell and re-tell your brand stories. Women are willing, keen and naturally inclined to share stories with people in their lives. Give them reason & encouragement and they'll happily share YOUR brand story.
Scooped by malek |
Why do so many videos made by companies fall flat? In many cases, it's because they lack the essential component of storytelling - conflict.
Always remember the storytelling elements, no matter who you are working with.
This article made so much sense to me that I had to sit down and listen to the podcast right away. Here's some comments that stood out for me:
Brands are struggling. What's missing is conflict.
Need to inject conflict without damaging the brand.
Too many provide a false picture – everything is wonderful.
Have to (provide and) overcome the conflict or the listener won’t like it.
Conflict – get as close as possible to death.
Conflict – best kind of universal truth.
How to find your org/brands conflict? Need to take a softer look at the notion of conflict (the term conflict brings up certain imagery, feelings). Conflict is simply something to overcome. Ask yourself - do we want to be a company who wants to overcome things?
There's also a great made-up example (Donut Corp) provided of how an organization could find it's conflict.