Authority, trust and relevance are the three most important & powerful pillars of SEO when it comes to website ranking on Google and other search engines
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Curation, Social Business and Beyond |
Authority, trust and relevance are the three most important & powerful pillars of SEO when it comes to website ranking on Google and other search engines
Rescooped by malek from Business: Economics, Marketing, Strategy |
How to make crucial decisions regarding your retargeting budget.
Decisions, decisions, decisions; it can be difficult making the right choice for you when considering to spend your remarketing budget with Facebook or Google. Where most PPC managers go wrong is the actual decision-making process. It is crucial understand what you should consider before making a decision.
Rescooped by malek from Daily Magazine |
If you type "SEO Tools" in Google, the results can be overwhelming. So I want to show you some of the best SEO tools on the market.
I selected this article from Curatti written by Ashley Faulkes
because it shows you how to take your SEO strategy to the next level.
Four of the best tools to help your best get seen on the web.
4 Top SEO Tools
In order to gain more visibility online you need to have the right resources. I agree that honing in on a few gems will greatly improve your marketing efforts.
Faulkes provides 4 tools you can use to improve your SEO strategy.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/fE1c308hXLF
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Public Relations for School Administrators |
If you type "SEO Tools" in Google, the results can be overwhelming. So I want to show you some of the best SEO tools on the market.
I selected this article from Curatti written by Ashley Faulkes
because it shows you how to take your SEO strategy to the next level.
Four of the best tools to help your best get seen on the web.
4 Top SEO Tools
In order to gain more visibility online you need to have the right resources. I agree that honing in on a few gems will greatly improve your marketing efforts.
Faulkes provides 4 tools you can use to improve your SEO strategy.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/fE1c308hXLF
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Digital Brand Marketing |
Here are your 25 quick tips for search engine optimization that will not only help your business get found but also help you make more money online.
Here are your 25 quick tips for search engine optimization that will not only help your business get found but also help you make more money online.
SEO Tip #16: If your site content doesn’t change often, your site needs a blog because the search spiders like fresh content.
Rescooped by malek from Graphics Web Design & Development News |
Optimizing your content and link building for brand SEO can be tricky in small business. Find out how to increase success and become an authority leader.
Did you know though that there are basic search engine optimization (SEO) tricks that are still highly effective – that help increase your page results regardless of the search engine changes? Well, I’m here to give you 3 of those SEO tactics that you can count on to better optimize your business website or blog for the search engines.
(From the article) If you want a brand advocate, then your business needs to create content and make it easy to share. When you turn people into champions, they help build the brand for you. Give them a method to share and watch the search engines happily index all your brand has to offer.
Rescooped by malek from Curation Revolution |
There is a new invisible giant using 5 "tricks" so the "new seo" is getting harder and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts and minds online.
Why New SEO So Hard To See
* Google Float & Filter Bubbles.
* Social Media Marketing's Disappearing Act.
* Friends of Friends Marketing.
* Multi-channel Marketing.
* Web's "Fabric" Like Space/Time.
Adding a Curatti blog post at midnight tonight too.
Thought provoking on many fronts. The notion of need of predictive models (and other tools) to link content with visitors.
(From the article): Content Marketing is a tricky idea. You need to create authoritative content, but just enough that community is forming comfortably. Talk to much, in the wrong voice or at the wrong time sand you kill your fledgling community (easy to do).
Rescooped by malek from Curation Revolution |
Ask two content marketers about long-form content and you’ll likely get two completely different responses. The first might say that long-form content is a gamble, given audiences’ supposedly min…
A great piece of reading about adding more value with more content. The examples are highly illustrative, turning a dry rock into live rock.
Storify Long Form Content To Win
Great post explaining why SHORT or LONG form content works and the middle drags. Amazing charts and graphs supporting why long form works ins a heuristic TIME ON SITE time (like this one). If your readers are ENGAGED they are more valuable than if they are "one and done" and long form content creates more engagement.
The post speculates on why, but my theory is its easier to tell a better story. It takes me 500 words just to get my scene set (lol). I'm kidding, but I do like to "storify" my content.
In this context "storify" means to find a larger story I can riff INTO the post or share a personal but relevant story that provides the same kind of "backbone" content.
Scooped by malek |
Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast.
Thought provoking discussion: Why Scoop.it?
What models work, how to spot trends, how to employ analytics....
(No spoilers, #must read)
We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.
Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.
He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.
Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!
Scoop.it influences social media marketing and more...
Rescooped by malek from Curation Revolution |
In 2013, both large and small retailers earned business by making social media a priority. But it was the small merchants, operating exclusively online, that dominated the top ranks of the social media 500. This infographic takes a closer look at how SMBs can harness the power of smart placement, great content and nimble response.
Marty Note
I Loved this Line
"According to an Internet Retailer study, monthly referral traffic to e-commerce websites from Twitter, Pinterest, Facebook, and YouTube increased 42 percent, while the revenue generated from those visitors jumped nealry 63 percent."
There has been a debate about social media and SEO. Google continues to insist SMM has no role in ranking. This is disingenuous because it isolates Google from its parts.
Social media, as this infographic shows conclusively, helps with important Internet concepts like traffic, revenue and loyalty. Those are the "parts" that Google's continued claims that SMM doesn't impact rankings discounts.
Everything impacts rankings. Everything that brings traffic to or back to a website impacts SEO rankings. It has to since that is the nature of the game we play.
Good conversation breaking out on G+
https://plus.google.com/102639884404823294558/posts/VG9kxyBLaAH
It's all about the interaction of consumers with products online. The recently released Google's new Hummingbird algorithm put more weight to how your business, product, or service is being talked about on the social Web.
Rescooped by malek from Curation Revolution |
Read on to find out generalist woes, specialist advantages, and 4 benefits to a defined marketing niche..
Marty Note
This post includes 4 benefits of "Niche Marketing" or focusing your business on a segment or persona group that may have emerged "organically". Here are their 4 benefits:
1. Increased Profits
2. Reduced Marketing Costs
3. Greater Trust and Credibility
4. Reduced Competition
Here are 4 more benefits of finding your niche:
5. Content Marketing Is An Option.
6. Easier To Become An Authority.
7. Winning Hearts & Minds More Likely.
8. Coherent Multi-Channel Possible & Cheaper.
No one can effectively content market to more than about 3 things. The fewer things you want to become an authority on, from Google's perspective, the easier it is to understand you.
Google's "spider" deals in math. If your "math" is consistently about X then you stand a chance of becoming an authority on X. Authority status is earned not created. By narrowing your content marketing to a niche or even a niche of a niche you may WIN where you had no chance of winning further up the food chain.
Today’s marketing demands people love you with the expression of that love being their willingness to use their personal brand in your favor. The trap is the more you want to be loved the less likely you are to be loved,
so narrowing your niche and being true to your expertise, passion and love makes it more likely those values will be returned by customers.
Coherence is an overlooked benefit of narrowing your focus.
Coherence in this crazy multi-channel world is a challenge. Your marketing needs to live on a website, social networks, email marketing and video marketing to name just a few of the “channels” a contemporary business demands. Coherence of message and channel is easier when your narrowcast.
Coherence is a flashy word.
Let's remember the fact that for each digital marketing solution you must come with specific data collection JavaScript tag language, then define terms differently as to what constitutes a visitor, a page, an event, a conversion, shopping cart activity, or transactions
No wonder Marty points here to the huge advantage of niche marketing in this coherence dilemma.
"Companies that try to be "all things to all people" have significantly higher costs, never really establish a strong customer base from which to grow, and often disappear before achieving profitable growth. If you're like most people, though, it's really hard to walk away from any potential business. Yet closing the door on some opportunities truly opens far more doors for you in others."
Here´s a good post about the Benefits of Niche Marketing http://buff.ly/1bvuC5A by #kristamoon
Rescooped by malek from Must Market |
As more consumers switch to smart phones, emerging channels are gaining importance in a marketing space that SEO has dominated. For years, brands have used SEO strategy to market their products, but it has become harder to find as an increasing number of search results are returning unrelated content.
Also, according to one entrepreneur, in 2013 organic search results made up only 13 percent of screen space. The rest of the screen was dominated by "ads and jun"
Problems with SEO-lead strategy are only magnified as more consumers view content on mobile devices. For instance, vertical and native search on mobile is continually threatening traditional search. Google’s traditional search traffic had declined 3 percent by the end of 2012.
Startups Think Mobile First
I got this lesson at Triangle Startup Factories Fall Showcase when more than half of the "graduating" startups were MOBILE focused almost to the exclusion of content on Google.
These startups could have cared less about organic SEO. I'm not sure I would live all the way there YET but SOT (Sign of the Times) and yet another big wake up call to Google.
It is possible via app stores and direct connection into what is rapidly becoming many people's #1 digital device - their SmartPhone - to build a substantial business and have NO top ranked keywords in Google.
All things being equal I still want content in the Big G since a traffic source as valuable as that is stupid to ignore, but the brash thinking of next gen entrepreneurs DOESN'T INCLUDE GOOGLE.
Google, for these brash mobile first entrepreneurs, doesn't enter in their field of vision. They aren't worried about winning organic SEO as much as they fear bad ratings on the app store (lol).
After spending years tweaking, cajoling and pleading organic SEO I'm ready for something new and different. SEO feels played out, not worth half the time we used to put in it and OVER.
Rescooped by malek from Digital Media |
Google's answer to Facebook recently announced 100 million users. While that's still nowhere near Facebook's 800 million, it clearly has a lot to offer its users- especially those who use other Google services. The jury on Google+ remains out, but in this infographic we came up with twenty reasons to switch to it.
I selected this article from Curatti written by Mandeep Singh because it shows you how to improve your website rank with organic SEO techniques.
There are three phases to search engine optimization that can help improve your website visibility.
3 Pillars to SEO Success
You can improve your ranking in search with the right methods in place. I agree that authority and trust are built upon original content with organic methods.
Singh provides 3 ways you can use to improve your SEO strategy.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/wZEj30cnonl
Featured image: Copyright: ‘https://www.123rf.com/profile_kirillm‘ / 123RF Stock Photo
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today