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The Human Factor in Content Marketing (Infographic)

The Human Factor in Content Marketing (Infographic) | digital marketing strategy | Scoop.it
With so much focus on tools, techniques, metrics and optimization, it’s possible to lose sight of one of the most integral components of successful content marketing: people. Shouldn’t people a…

Via Neil Ferree
malek's insight:

The glut in demand is a good opportunity for human curators

Neil Ferree's curator insight, July 15, 2014 11:28 AM

Great content marketing can’t just be about the content.


Ultimately, it's a much better connect with the people who matter, putting them at the forefront of every content marketing decision you make. 


This is a key concept for figuring out how to manage your social media presence and deploying your content marketing strategy.


Ping for more #ContentMarketing

Alisha Shibli's curator insight, July 16, 2014 2:42 PM

One of the most overlooked element in marketing.

Jesse Freet's curator insight, July 17, 2014 9:50 AM

We thought this infographic was interesting. At Wentworth Solutions we make it our priority to focus on more than what we create at our desks. We focus on the people we deal with.

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