In the world of content, too many marketers burden themselves with the “more is better” mentality. Create as much content as possible and that’s how the world (and Google) will find you.
On the other hand, what if you could create better content, more often?In order to help guide you, here are 8 different ways to use Google Analytics to help you not only ask the right questions, but also navigate through the various reports to find the answers. For the most part, these are in order of easiest to hardest as far as GA-savviness....
Via Jeff Domansky
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8 Ways to Use Google Analytics to Measure the Success of Your Content Marketing
Very interesting article about how to use Google analytics to meassure how well your online content is doing.