![$15M For ALS, A Wet Bill Gates and Charities Seek Their Own Ice Bucket [video] | digital marketing strategy | Scoop.it](https://img.scoop.it/vnM3eneO4lqPauEo83NYdzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The success of the ALS challenge has other nonprofits hoping to capture the viral wave.
Via Martin (Marty) Smith
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Rescooped by
malek
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Via Martin (Marty) Smith
malek's insight:
Dr. Jonas Salk, who in 1955, after he created the first polio vaccine, was asked, So what’s next? Cancer? — as if a doctor finished with one disease could simply shift his attention to another.
You probably can say the same about funding cancer after #ALS campaign, except for the fact that it's the complexity of cancer which makes it difficult to cure. Hope is our best ally for now.
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Amazing Viral "Challenge"
WOW, any disbelief about how social / mobile turns marketing into movements should be answered by the now ubiquitous Ice Bucket Challenge. Here is what we love about the challenge:
* Videos are amazing.
* Celebrities laying down a TIME based, money and activity challenge (dumping ice water on your head).
* Plays great on SOCIAL.
That last bullet is where the real win is. Just as ToughMudder's CEO said they are as much a SOCIAL phenomenon as race this "challenge" spreads because its EASY, FUN and by accepting a "challenge" we join the tribe of previous challengers.
Now the question is how do we dump the equivalent of cold water on curing cancer?