Unfortunately, many landing pages overload visitors with information and options. All of the choices end up confusing visitors, which results in fewer customers.
How Not to Confuse Your Landing Page Visitors:
1. Help Visitors Take the First Step
The first rule about not confusing people with too many options is…give them fewer options. Though challenging to some, it is crucial to minimize the number of actions you ask visitors to take on your landing page. The purpose of a landing page is to allow people to start the process and get their foot in the door. It’s where the visitor begins the journey with you, so the fewer choices a visitor has to make on your landing page, the better....
Via Jeff Domansky, Os Ishmael
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This post provides a great look at how marketers often paralyze consumers with too many choices leading to poor or no results. Recommended reading. 9/10
A crucial step to consider when doing the webpage structure. Bare essentials are definitely the best.