In 1972, the Ms. Foundation for Women produced Free to Be… You and Me, an illustrated book and record album set. Initiated by Marlo Thomas, the mission of the Free to Be… You and Me project was to provide healthy messages refuting and rejecting gender stereotypes while encouraging the positive and empowering post-1960s ideas of gender equality, individuality, comfort with one’s identity, and tolerance. Using her celebrity clout, Marlo Thomas got a number of her celebrity friends to create, write, and perform the modern day lessons to children in song and story form. No doubt the hope was that the parents and other adults in children’s lives were listening — and learning — too.
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It’s a disturbing reinforcement of the deeply sexist idea that being feminine—that being a girl or a woman—necessitates a consuming interest in fashion and appearance. When my colleague