Disruption is a fact of life we cannot ignore - either we preempt it or it will make us obsolete. Are you nimble enough to survive it's ever increasing pace
Via janlgordon
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Ken Jondahl's curator insight,
February 14, 2013 8:46 AM
The article focuses mostly on the visual marketing via web/ads/etc and is dead on in the conclusions. However, think about your sales people.
Are they really prepared to go out and have conversations with customers which include great stories around your company, the people and how you help customers?
If not, the next time an annoying pop up ad hits you in the face. Think about how your customers feel when your sales person visits and goes on and on about the product features and benefits.
It is not about it, it is all about how it is used. In sales we need to get to the point and tell a great story around the product usage. |
I selected this article from Curatti written by John Jantsch because it provides insights on how to take advantage of new technology and trends for business growth.
Understand digital disruption instead of avoiding it
Are You Ready for New Technology?
We are experiencing new trends and digital experiences like never before. I agree that in order to harness its full power you need to embrace the latest changes.
Jantsch explains what technology means to your business and how to keep up with the pace.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/R2SC307wZnX
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