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How to Sell Anything to Anyone by Telling Great Stories

How to Sell Anything to Anyone by Telling Great Stories | ISC Recruiting News & Views | Scoop.it
Whatever line of business you’re in, almost everyone nowadays is in the business of selling. Whether you’re trying to get customers to buy your product, pitch your company to investors, motivate your employees or get your teenager to do the dishes, your success will be dictated by your ability to influence, persuade and “close the sale”. 

And storytelling is arguably the most powerful tool in your selling toolbox. 
Ann Zaslow-Rethaber's insight:

LOVE this article! 

 

Terrific insight into how incorporating storytelling can dramatically increase your success rate in sales, and how important it is not to use the 's' word when doing so. 

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75 One-Sentence Sales Tips Every Rep Should Know

75 One-Sentence Sales Tips Every Rep Should Know | ISC Recruiting News & Views | Scoop.it

Just as the best athletes constantly practice, improve, and refine their strategy, successful salespeople are always experimenting with existing techniques and trying out new ones. After all, the second an athlete or rep stops striving to get better, they backslide.

Check out these 75 one-sentence tips to keep you in peak selling shape. Whether you want to focus on your presentation skills, your approach to calling prospects, your methods for closing, or all of the above, you’ll find some great words of wisdom in this list.

Ann Zaslow-Rethaber's insight:

This one is worth printing!

 

75 brilliant tips to increase your selling skills.

 

Check out this quick read to learn important facts such as ...50% of targets open emails on their phone, and if your subject line has more than 7 words, it will not show up...take 2 minutes and then print this one out...you will find yourself constantly referring to it, I know I do.  

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How this counter intelligence agent learned the secret of getting people to trust him

How this counter intelligence agent learned the secret of getting people to trust him | ISC Recruiting News & Views | Scoop.it
Most important of all, trustworthiness is the single greatest quality for creating leadership.
Ann Zaslow-Rethaber's insight:

Who better to learn the art of getting people to trust you, than someone whose very life depended on cultivating that skill?

 

Fascinating article by a former CIA agent, that breaks down the very fundamentals on how to build trust.

 

Trustworthiness is consistently shown to be the most important factor when making buying decisions, and cultivating that ability  will serve you well, in all aspects of life.  

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5 Phrases That Are Poison to a Sales Conversation

5 Phrases That Are Poison to a Sales Conversation | ISC Recruiting News & Views | Scoop.it
Salespeople entice prospects to book meetings with them based on their words, either spoken or written. With this in mind, word choice is incredibly important to be effective in sales. While an emotionally charged phrase might compel a prospect to sign the contract, an off-putting word could kill the opportunity.
Ann Zaslow-Rethaber's insight:

Like most business owners, I receive dozens of sales calls per week, and a solid 99% use one of these 5 phrases as an intro to the call. Most every salesperson I come into contact with is guilty of using one of these words or phrases if not more on a consistent basis. Becoming  cognizant of the negative effects these commonly used  phrases have on your ultimate goal of engaging your potential client, and then practicing the alternatives listed below, should dramatically increase the response rate with prospects -- not to mention, your sales. 

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