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Scoop.it!
Many startups think passion is enough. it isn;t. Successful startups learn how to tune their marketng with tools such as the 3 free Google tools discussed here: Analytics, Adwards and Trends. Via Martin (Marty) Smith 
Gusani Infotech's comment,
May 21, 2013 3:13 AM
Can We share same Content in Different Site Somthing change the Content?
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I think this Infographic has aged. If you follow its outline you risk talking to yourself about yourself, a social media No No. Here is how I would rest the ideal 50 social media work week (as if such a thing actually existed :): 8 Hours Curating 4 Hours Listening (checking Topsy and quantifying results) 4 Hours Conversations (curating comments, commenting on others) 4 Hours Research, Planning, Analytics 4 Contignecy & Emergencies 4 Movements (i.e. "super campaigns") 8 Hours OPEN ============ 40 hours
I don't believe is schedule every minute of any social media outline. There must be larger blocks for responding, planning, analytics and tweaking. I also don't like "campaigns" as much as created temed movements.
Via Martin (Marty) Smith
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Wrote this piece almost a year ago and it quickly beccame a "Most Popular ScentTrail" with lots of great comments and over 1100 views. Most of it holds up. There is a reference to LiveStrong and Lance Armstrong that is dated, but main ideas seem more right than wrong. Via Martin (Marty) Smith
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Scoop.it!
Better SEO Writing Just Scooped a great #infographic about SEO Writing that didn't mention some of my favorite tips or anything about "stop words" so I added 5 tips to the Scoop and wrote a quick ScentTrail Marketing post about Stop Words:
There is great news about the elimination of stop words. When you tune your writing to use shorter sentences, smaller paragraphs and reduces stop words your copy reads faster and so becomes more engaging. Win Win.
Via Martin (Marty) Smith
Kathy Lenard's curator insight,
May 1, 2013 11:26 PM
I sometime write long sentences; so when I saw these tips about the elimination of STOP words, I had to Scoop this. 
Martin (Marty) Smith's comment,
May 2, 2013 7:36 AM
Thanks for the Rescoop Kathy. Shortening your sentences, more Hemingway than Faulkner, can have positive impacts on SEO and visitor engagement. Marty
Scoop.it!
Social Media Is My JOB Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
April 4, 2013 7:28 AM
Find the Evolv study showing how your most social employees may be your most productive ones here: http://sco.lt/4qN6xd
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![5 Ways To Disrupt Your Internet Marketing [ + Marty Note For Startups] | Information Technology & Social Media News | Scoop.it](https://img.scoop.it/wZ156oO8uteWTVRVAMBNnzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
I don't like to say Internet marketers MUST do things without sharing HOW to do them.
This follow up piece to Why Your Internet Marketing Must Disrupt To Win shares 5 ways to disrupt your business vertical. Here are 5 ways you set THEIR (your competitors) houses on fire while your Internet marketing goes into overdrive. Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
January 22, 2013 6:08 PM
You might think startups are disruptive on their face. To be a startup is to be disruptive. Yeah, not so much as it turns out. Startups are often highly disruptive around their invention and highly conventional in the rest of their approach. Hate to welcome a new generation of small businesses to Internet marketing just in time to say what you thought you would be doing, content marketing, isn't going to be enough by half. |
