Information Technology & Social Media News
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Information Technology & Social Media News
Mobile Marketing and Technology are my passions.... those are the ones I can confess ;-)
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Slideshare The Visual Marketing SEO RPG - NEW @Scoopit BLOW IT UP Study

Slideshare The Visual Marketing SEO RPG - NEW @Scoopit BLOW IT UP Study | Information Technology & Social Media News | Scoop.it

Scoop.it Study
I've often thought Slideshare was the great underutilized weapon of content marketing. Thinking that and having the data to prove are two different things.

Thanks to the team at Scoop.it we now have the data to prove what I've FELT. In an extensive study the Scoop.it team shifted my thinking on Slideshare.

Always knew Slideshare was POWERFUL SEO VooDoo because I've had several decks BLOW UP such as:

http://www.slideshare.net/martinmartysmith/storytelling-new-seo 
Absolute #1 position on "Storytelling is the new SEO" and has been top ranked for over a year.

http://www.slideshare.net/martinsellingzoe/content-marketing-network 
This deck held on for a year and has slide out of ranking now.

You don't get much more SEO competitive than "Storytelling is the New SEO" and "Content Marketing Network so personal validation supports the Scoop.it team's great work here.

The other paradigm they shifted for me today was thinking of Slideshare as an important "visual marketing" tool. Decks are LEAN, FAST and VIRAL so great ways to share and build authority and traffic. Just wish I could get my Slideshare profile styled better. Anyone know the secret sauce for that?

Great work Scoopiteers!  


Via Martin (Marty) Smith
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LinkedIn releases SlideShare player for infographics

LinkedIn releases SlideShare player for infographics | Information Technology & Social Media News | Scoop.it

The infographic player features a vertical scroll for viewers to read the page from top to bottom instead of left to right.


Via massimo facchinetti
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Save The World Marketing Is Here!

Embrace Save The World Marketing 
In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from their for profit cousins. 

Save The World Marketing is a "new altruism" that is sweeping across social media. Companies and brands that embrace Save The World marketing create an emotional connection with customers via authentic stories and social media.

Every enterprise is saving the world in some interesting way. Telling that story or finding partners who can help tell a company's "save the world" story should be a top priority for senior managers and small to medium sized businesses (SMBs). 


Via Martin (Marty) Smith
Yu Ji's curator insight, May 21, 2013 6:37 AM

To some extent, it pointed the changes happened today in marketing and how to cope with such changes.

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Scoopit and Content Marketing Analysis

Analysis of two years of Scoopit use to curate and create content marketing.

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, May 3, 2013 11:24 PM

Had fun creating a series of charts showing how each content marketing feed created on Scoop.it make a contribution to a tapestry of content marketing.

Brian Yanish - MarketingHits.com's curator insight, May 5, 2013 8:46 AM

Thanks Marty for sharing.


SHARING is a key part of this web social economy we are living in right now. It started with content, (message boards, blogs) and now has moved on to cars (Zipcar), bikes (Citi Bike) and beds (AirBnB). 


We are becoming more connected than ever before and OUR online profiles, that WE and OTHERS create about US is driving this sharing economy.


Marty, I know you and I have never met in person but via Scoop.it and social sharing we are connected. Interesting how business is changing.

Martin (Marty) Smith's comment, May 5, 2013 7:29 PM
Agree Brian. When SHARING is at the core many things change such as: competition, how we scale, how we make money and how and what we support.

In a social sharing time we compete in a more collaborative way where rising tides lift all boats. I was shocked to be in a meeting the other day where someone was pithing the idea of unilateral zero sum benefit. Shocked because everyone I work with get it - that doing the right thing is increasingly the right thing to do. I wasn't going to convince this particular manager that WE are stronger than I or ME, but most of us are getting it and that is one of the things driving Scoop.it's success :).M
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The Science of Motivation

The Science of Motivation: Gamification Summit 2013 (“@antonejohnson: Good quick read re: #gamification + more: The Science of Motivation by @AndreaKuszewski - http://t.co/pr26PoOXVl”;)...

Via Martin (Marty) Smith, Gladys Pintado
Martin (Marty) Smith's curator insight, April 21, 2013 12:27 AM

Great deck on gamification basics.

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#BYOD in Education

BYOD A practical guide that will get you thinking!

 


Via Gust MEES, AlexaInformática - Web & Mobile Technology
Gust MEES's curator insight, April 16, 2013 12:22 PM

 

Check also:

 

https://gustmees.wordpress.com/2012/07/07/bring-your-own-device-advantages-dangers-and-risks/

 

Ness Crouch's curator insight, April 16, 2013 5:34 PM

Great explanation of Bring Your Own Device thinking. This can guide discussion about BYOD in schools. 

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Enterprise Gamification Best Practices

Enterprise gamification best practices, presented at HCII (Human-Computer Interactions International) 2013.

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, September 15, 2013 9:17 PM

Great Slide share on enterprise gamification from @martarauch.

Pilar del Pozo's comment, September 17, 2013 3:54 AM
I agree with Martin: Great Slide!
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Social Media Marketing – How it Effects Your Business

Social media has emerged as a very powerful online marketing force in today's internet driven world.

Via Free Viral Ads, Lynn O'Connell for O'Connell Meier, Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  , Ivo Nový
SBR-Technologies's comment, August 21, 2013 3:33 AM
A Social Media Guide for Small Business Owners http://www.slideshare.net/SBRTechnologies/a-social-media-guide-for-small-business-owners
SBR-Technologies's comment, August 21, 2013 3:33 AM
A Social Media Guide for Small Business Owners http://www.slideshare.net/SBRTechnologies/a-social-media-guide-for-small-business-owners
SBR-Technologies's comment, August 21, 2013 3:33 AM
A Social Media Guide for Small Business Owners http://www.slideshare.net/SBRTechnologies/a-social-media-guide-for-small-business-owners
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Viral Marketing Lessons Learned Launching $60M Magnetic Poetry Kit

Viral Marketing, the art and science of creating marketing that springs legs and walks around the world, has never been more important or urgent. These slides share a HOW TO extracted from hard won lessons launching what has become a $60M mega-viral specialty gift. 


Via Martin (Marty) Smith
Amelia Molly's curator insight, May 23, 2013 6:25 AM

Viral Marketing

Rescooped by Jesús Hernández from All about Social, all about my world 2.0
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Web 2.0 e-Publishing Tools: A Quick Guide

A collection of 10 e-Publishing tools...

Via Mariano Fernandez S., CYBERTEACHER, dennis patsos, Juergen Wagner, Gumersindo Fernández, Alicia Ruiz
Víctor V. Valera Jiménez's curator insight, May 4, 2013 11:49 PM

Interesante PDF que nos presenta una serie de herramientas para la publicación online como Slideshare, Wobook, Docstop, Yudufree...

Christoph Meier's curator insight, May 5, 2013 6:00 AM

Prof. Mohamed Amin Embi von der Universiti Kebangsaan Malaysia hat in diesem Dokument aus 2012 insgesamt 10 Web2.0 Publishing Werkzeuge im Hinblick auf Möglichkeiten ihrer Verwendung in Lehr-Lernprozessen angeschaut. Betrachtet werden Scribt, Issuu, Youpublisher, Calameo, Myebook, Flipsnack, Yudufree, Docstoc, Wobook und Slideshare. Nach einer kurzen Charakterisierung (anscheinend basierend auf den Selbstdarstellungen der jeweiligen Services) werden anhand von Screenshots die Benutzeroberfläche und grundlegende Funktionalitäten aufgezeigt. Details etwa dazu, wie mit den verschiedenen Werkzeugen welche Arten von Medien (Audio, Video, etc.) in die entstehenden E-Books eingebunden werden können finden sich leider nicht. Ebensowenig eine vergleichende Charakterisierung / Bewertung der Werkzeuge.

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The Science of Motivation

The Science of Motivation: Gamification Summit 2013 (“@antonejohnson: Good quick read re: #gamification + more: The Science of Motivation by @AndreaKuszewski - http://t.co/pr26PoOXVl”;)...

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, April 21, 2013 12:27 AM

Great deck on gamification basics.

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Algunos consejos para aprovechar Slideshare

Algunos consejos para aprovechar Slideshare | Information Technology & Social Media News | Scoop.it
Les damos algunos consejos para aprovechar Slideshare al máximo, una genial herramienta de negocios para potenciar visitas a nuestro sitio web.

Via Gumersindo Fernández
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