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If you work in marketing, you may have spent a good portion of your life in meetings and status phone calls for the projects you are working on. Via janlgordon, John van den Brink 
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Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact. Via Martin Gysler
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Maybe it’s time to reconsider Pinterest for your business right now. If you want do so, follow the step-by-step lesson from Jeff Bullas, useful. [note Martin Gysler]
Pinterest is booming. The site grew to 26.7 million unique visitors last month. This rapid growth has drawn businesses, especially retailers, to expand their presence on the site. Pinterest has just announced Pinterest pages for business.
My, those folks over at Pinterest have been busy! In the space of a few short weeks, users have been surprised by 3 new rollouts – verification of Pinterest accounts, the introduction of secret boards and now, the ability to create business pages. Read more at http://www.jeffbullas.com/2012/11/19/how-to-setup-your-brand-new-pinterest-business-page/#WwA4iTuFL9G0rkP1.99 Via Martin Gysler
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Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!
Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.
Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!
Preparation Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...
Read more: http://bit.ly/LEiFKi Via Martin Gysler
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![Personal Branding With Social Media [Infographic] | Information Technology & Social Media News | Scoop.it](https://img.scoop.it/izFYTgQ7hN96Basmi9jQoTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Personal Branding With Social Media Infographic via Chris Voss
Why having the right social media tools matter:
"Social media tools have the tremendous power to put you in contact with thousands of people in order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together.
It's important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build.
Selected by Jan Gordon covering "Content Curation, Social Busines and Beyond"
See full infographic here: [http://bit.ly/JMXlS0] Via janlgordon
Cheri Ruiz's curator insight,
June 11, 2017 11:33 AM
This is simple easy to navigate infographic on how to successfully brand yourself on various social media sites. A good basis to look at when starting to personal brand!
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This question should interest every entrepreneur and someone who is active in one way or another on social media. These different options will give you the necessary support. [note mg]
Imagine that you’ve spent years building a business and growing a website. You launch a promotion to email a list of potential customers with exciting new opportunities to save lots of money by doing business with you. Did you email too many people, or did you email the wrong people? Did someone turn you in as a “spammer” to one of the many spammer blacklist organizations out there?
How do you know you’re on the Google List or any other database of blacklisted sites?
Read more: http://www.makeuseof.com/tag/8-ways-find-google-list-blacklisted-sites/ Via Martin Gysler, ABroaderView
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A comprehensive article on the subject and perfect for a Saturday or you've maybe a bit more time to read ... :) [note mg]
Link building isn't really link building. It's relationship building. Links are just the proof of the relationship, as are the tweets, likes, sales… relationship building is link building. Your social graph is your linkerati.
Tom Critchlow encapsulates this with one of these Distilled Pro Tips:
Here's a few tactics and strategies to build and leverage relationships that lead to links, likes, sales and more. Outreach is for tomorrow. Relationships are for life. Let's go!...
Read more: http://mz.cm/Hx9RWB Via Martin Gysler
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The global market and the new online tools open new doors to all marketers in the world. To know how use it is a must and a chalenge for all marketers today and gives so many possibilities to break some limits. This post contain a very interesting approach about this subject [note Martin Gysler]
The biggest change that has happened in the last fifteen years is the monumental growth in technology. This has played a huge role in changes for students, individuals and organizations. The most drastic change has happened within organizations, as they have had to adapt the entire organization to technological changes. Changes such as this can sometimes be quite a challenge, especially when things change at such a fast pace as the growth of technology within the past few years.
Businesses and Business Managers can view these technology changes as obstacles or opportunities. These changes should be viewed as opportunities that will be both beneficial to current employees and the entire organization.
Via Martin Gysler
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Social media is a source of endless discussion. With the advent of new tools and / or platforms every day, keep up has become a challenge. But some among the many are the undisputed leaders and decide largely on what will be the future. This slide presentation may give us interesting information on the trends and what might we expect in 2012 and beyond. [note Martin Gysler]
Social networking is the #1 activity online. Even though Google gets the most visitors, Facebook is where most of us are spending our time. And it’s not just about Facebook anymore. We are spending a lot of time on LinkedIn, YouTube, Tumblr and Twitter. While there are some clear major players in the social space, the social media universe continues to expand and 2011 was a banner year for the idea of an "Interest Graph."
In 2011, we saw Google launching Google+ and Pinterest grewing at an astounding rate. Facebook launched "Timeline" and "frictionless sharing" with partners like the much anticipated Spotify. Facebook also acquired design companies and the team behind Gowalla, showing the company’s intent to provide a consistent experience across devices and becoming a more prominent player in the mobile space.
Via Martin Gysler
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What’s Game Good For?
That’s pretty hard to digest as a something you can say to a decision maker! However, if we break it down further we can start to get at some core ideas that should help. Play and sport are all activities or tasks. Played is not a strong word in the corporate world. It conjures images of nerds playing quake after hours on the corporate network. So instead, how about we use completed.
Rules Can Be Starting Points Next, rules. We all have rules, but it is not something you hear people talking about in businesses. Instead, we could say parameters or guidelines. All projects have parameters or guidelines...
Read more: http://osakabentures.com/2012/01/gamification-motivation-and-engagement/ Via Martin Gysler
Renato Xavier - www.renatoxavier.com's comment,
January 26, 2012 9:28 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate
OsakaSaul's comment,
January 27, 2012 1:43 AM
Thanks, everyone, for rescooping my guest blogger's article. We have over 1,500 pageviews, much thanks to YOU all! By the way, see osakabentures.com, let me know if you'f like to guest post, with instant Google Search conection and link to your own blog/profile. @osakasaul
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Ever wondered what your truly best times to Tweet are? Knowing when you can reach most of your friends and followers can have a huge impact. We found that it can increase the number of clicks by 200%, double your retweets and considerably increase your Klout score.
So, over the past few weeks, we over here at Buffer sat down with the team from SocialBro and brainstormed a solution for you.
SocialBro is a wonderful Social Media dashboard that gives you a huge amount of information about your Twitter account. Personally I have been very successful understanding more where my followers are from, whom I engage with the most and much more...
Read the full article: http://blog.bufferapp.com/how-to-post-your-tweets-at-optimal-times Via Martin Gysler
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Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic. Via janlgordon
Lydia Gracia's curator insight,
February 26, 2014 8:45 AM
Magnifique infographie sur le pourquoi du comment de la Curation de Contenus dans une stratégie de Branding.
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As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan?
This is a very complex question. So to help answer it, I looked at a few companies with brands that might not be natural fits for a social media presence. Adult diapers. Coal. Hazardous waste clean-up. Playing cards.
Let’s explore this important question by taking a romp through some unusual case studies that stretch the boundaries of social media marketing thinking. Via Martin Gysler
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![Social Network Tribes Gaining Momentum - The Latest Findings [Infographic] | Information Technology & Social Media News | Scoop.it](https://img.scoop.it/7qx3sBNHd-d36997Tmdqzzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This piece is by Jeff Bullas and infographic by Go-Gulf.com
Intro:
There is one thing we do know and that the era of one social network that fits all is gone. The social network tribes are splintering onto different social media platforms because they now have real choice.
What you'll find in the infographic is demographics, monthly visitors on each network, who's on what network
So Who is Using What?
Here are a few findings on 5 major social networks:
Time spent by Average Social networking user per month
**Facebook 405 minutes
**Pinterest 405 minutes
**Twitter 89 minutes
**Linkedin 21 minutes
**Google+ Why You Shouldn't Ignore G00gle+ Updated information
There are lots of links to other articles about social networking in this piece that will give you more data on demographics
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read article and see infographic here: [http://bit.ly/LUujhk] Via janlgordon
Beth Kanter's comment,
July 5, 2012 6:14 PM
This post caught my eye the other too .. thanks for curating it
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With the connection of AdWords to Google+ Pages via Social Extensions, Google is enticing advertisers to build a presence on the site.
As expected, Google continues to advance its efforts to make Google+ a success as it further integrates the social platform into its core products to encourage adoption and increase activity. With the recent connection of AdWords to Google+ Pages via Social Extensions, Google is enticing AdWords advertisers to build a strong presence on the social site.
By enabling Social Extensions, consumers will be able to see all recommendations a brand has received, whether they are viewing a paid ad, a search result or your Google+ Page. There are currently two types of Social Extensions: Personal and Basic. Personal shows you the number of people within your Google+ Circle who have +1’d your landing page or your Google+ Page, while Basic shows how many people across the web have +1’d your page.
Read more: http://bit.ly/KUBskC Via Martin Gysler
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Find out how Ifttt can help simplify your social media marketing. Connect your online accounts to create triggered events with if this, then that feature.
Are you looking to simplify management of your social activities? If so, then Ifttt is for you.
Don’t be put off by Ifttt’s crazy name. This is one handy tool that you should definitely know about.
Ifttt stands for “If this, then that,” which is a very basic way of explaining the site’s whole premise.
With very little effort on your part, Ifttt will connect your online accounts and services to create triggered events. After setting a trigger from one service, you can create a task to be activated automatically when the trigger goes off.
Via Martin Gysler
's comment May 5, 2012 6:15 AM
ifttt is great, I use it a lot myself (running 11 scripts at the moment to feed either one of social platforms I'm on); can hardly cope with heavy traffic though (one specific script, feeding a Facebook page with tweets, stopped functionning after only one week due to many tweets).
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Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? That's seems be the question from everyone in business! [note mg]
We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.
Different brands have different challenges when it comes to customer acquisition: “If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day,” says Lisa D’Aromando, social media community manager at Equinox. Whether you’re a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web...
Read more: http://mashable.com/2012/03/29/customer-acquisition-social/ Via Martin Gysler
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![Social Demographics: Who's Using Today's Biggest Networks [INFOGRAPHIC] | Information Technology & Social Media News | Scoop.it](https://img.scoop.it/MIH1ZF-VRUP5VfihKpACOTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
In case you missed this from Mashable last week, great information on 845 million active users on social networks.
**More than 66% of adults are connected to one or more social media platforms, but who exactly are these people? Via janlgordon
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Last month I shared 40+ networks that you could consider depending on your niche or interests. As part of my commitment to this community, I shared that I will expand on this list througout 2012. So here is the first addition to that build! The topic- Curation!I thought I would focus on curation because a) I have a favorite site and b) there has been a lot of “press” on Pinterest as a curation tool and as a result I thought the timing was right. However before I list the sites lets talk curation.
What is social media curation?
Today, with the exponential growth of social networks and blogs, it can be overwhelming searching for information on the internet. As a result, the act of filtering, selecting, reviewing and providing commentary with a perspective on an article, or collection of articles, have become increasingly important. This is known as social media curation. Recently, I had posed the question : What is a social media curator” on Linkedin.
Read more: http://socialmediapearls.wordpress.com/2012/01/22/40-social-media-curation-sites-and-tools/ Via Shirley Williams (appearoo.com/ShirleyWilliams), Martin Gysler
Robin Good's comment,
January 22, 2012 7:33 AM
Hi Shirley, thank you for sharing this valuable list of tools. It is much appreciated and can be indeed used by many people.
I have taken permission to add my little contribution to it as it is becoming not easy for most people to identify the type of tools they may be needing. http://socialmediapearls.wordpress.com/2012/01/22/40-social-media-curation-sites-and-tools/#comment-583 Thanks again Shirley for your good work! 
Shirley Williams (appearoo.com/ShirleyWilliams)'s comment,
January 22, 2012 9:26 AM
Thanks Everyone for this feedback. Just wonderful.
Robin- absolutely appreciated the feedback. I did visit all the sites to ensure that they were still in operation however missed some very important details. So thank you so much for providing the clarification needed. :)) 
Carey Leahy's comment,
January 22, 2012 6:56 PM
Martin you need to do a little of what the article says - add your own perspective! I read the info and thought you had written it until I went to the link.
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SEO is the magic word that is often the difference between a business that is concluded or who is lost to another company that is better positioned in search tools like Google, Yahoo, and so on.
Check out what the top SEO Experts in the industry think about links as opposed to tweets! This is also a great list of the top SEO Experts.
The top SEO experts give us their views on these three issues:
Question #1: Because of the way people share content today, do you think the impact on rankings links have will start to decrease?
Question #2: Do you think tweets and other social shares will ever have the kind of impact on rankings that links have today?
Question #3: Would you rather have a link to a blog post from an authoritative blog, or would you rather have the post tweeted by a highly authoritative figure? Via Martin Gysler
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Everyone says play bigger, grow; keep expanding. But is all growth and development good, or even necessary?
I’ve learned that there’s no guarantee that growth will make a difference in your business. You can have more people on your list, and no one actually buying. You can have more traffic, and only crickets in your comments section.
There’s a big difference between growth that’s meaningful and growth that’s hollow. The difference is depth.
A lot of people say you need 1,000 true fans. I think that’s a good, tangible goal to aim for.
For our purposes, “True Fans” are defined as: People that buy everything you create. When you announce the launch of a product, creation, or offer, they are actively waiting for you to release it. They refresh the “coming soon” page. They comment on every post. They tell everyone they can about what you do. 1,000 is good because it’s a number that we can wrap our minds around. It seems like a stretch, but it also seems doable. You can convert one true fan a day if you’re really on your game. Via Martin Gysler
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This illustration seems well-paired. better together, with a recent business intelligence post on this curation stream. ~ Deb
The curation comments and full article are very insightful moving toward data-driven collaboration, making this one of the first articles on my curated curation "Best of the Best" news, drawing from:
I'll be using the new ScoopIt & MailChimp service to deliver a list of 6-8 Best of the Best items monthly via email to those who let me know their interests via DebNystrom@Reveln email and/or signing up on Reveln Tools..
Your email will NEVER be shared with or sold to others, you can unsubscribe at any time. MailChimp is a respected purveyor of high integrity email list practices.
~ Deb