Information Technology & Social Media News
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Information Technology & Social Media News
Mobile Marketing and Technology are my passions.... those are the ones I can confess ;-)
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7 Steps To Market Definition

7 Steps To Market Definition | Information Technology & Social Media News | Scoop.it
No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.

Via Martin (Marty) Smith
John Michel's curator insight, December 6, 2013 10:06 PM

A great article reminding us all that Smaller is bigger in business, and smaller is not all over the map; it's highly focused.

Lori Wilk's curator insight, December 6, 2013 10:40 PM

There is power in focus and it makes it easier for the consumers to identify you company with the one thing you do best. Consumers are so overwhelmed with messages that having a clear message about what your company does helps you to stand out#brand#influence#marketing

Kimberley Vico's curator insight, February 11, 2014 7:40 PM

Essentials to find a niche for your success.... follow the 7 steps!

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How to launch a startup without knowing a line of code

How to launch a startup without knowing a line of code | Information Technology & Social Media News | Scoop.it
Tal Raviv is the co-founder of Ecquire. This post was originally published on OnStartups.



There is an unspoken rule: to launch a startup, you need to build a product, and to ...

Via THE OFFICIAL ANDREASCY, Martin (Marty) Smith
Dennis Staples's curator insight, January 15, 2014 2:37 PM

Knowing how to get your project coded is as important as knowing how to code!

 

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Bootstrapping a Startup - Business Exchange

Bootstrapping a Startup - Business Exchange | Information Technology & Social Media News | Scoop.it

Since long time you would like to start your own business, but it's the lack of finance is holding you back. Here's an article that will give you the information needed to make it through the bootstrap. An amazing post for everyone who want create their own startup. [note mg]

 

Bootstrapping a startup refers to starting a small business by funding it yourself or through customer receipts -- without getting any external investment. Companies that go the bootstrapping route have their own set of challenges to overcome. This topic covers the latest news and trends on bootstrapping a startup, including best practices for success.

 

Bootstrapping a Startup is part of Business Exchange, suggested by Anita Campbell. This topic contains 894 news and 374 blog items. Read updated news, blogs, and resources about Bootstrapping a Startup. Find user-submitted articles and reactions on Bootstrapping a Startup from like-minded professionals.

 

Read more: http://bit.ly/LtituQ


Via Martin Gysler
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The Recession is A Great Time to Start a Business

The Recession is A Great Time to Start a Business | Information Technology & Social Media News | Scoop.it

Are you ready for the fight?

 

Recessions are created for people who want follow this trend... why wouldn't you make your own trend and start your own business? An excellent post with some interesting insights and examples. [note mg]

 

Recessions are the perfect time to start a business: FedEx, Microsoft, Burger King and even GE were started during the recessions the U.S. has experienced over the last century and a half. If you’ve been thinking about starting a new business, the fact that the economy is down should not stop you. In fact, there are many reasons why the national economic situation should encourage you to start a new business now.

 

You Have Motivation...

 

Read more: http://bit.ly/L9RTWH


Via Martin Gysler
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Why Startups Fail - 20 Top Reasons Gleaned from 32 Startup Failure Post-Mortems

Why Startups Fail - 20 Top Reasons Gleaned from 32 Startup Failure Post-Mortems | Information Technology & Social Media News | Scoop.it

An analysis of 32 startup failure post-mortems to identify the top 20 reasons for startup failure. Learn how you can avoid failure through these lessons.


Via Flavian Mihai, Robin Good
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5 Quick & Easy Content Marketing Tips For SMBs & Startups

5 Quick & Easy Content Marketing Tips For SMBs & Startups | Information Technology & Social Media News | Scoop.it

Here are the content marketing tips for #startups and #smbs shared in this post:

1. Create content before, during and after events.

2. Support great posts about you by writing about them.

3. Don't SELL, CURATE instead.

4. Create content with an eye toward what you want.

5. Tools matter.

http://scenttrail.blogspot.com/2013/11/5-quick-easy-content-marketing-tips.html ;


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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Why content creators need #RiteTag to add reach with #SSO not #SEO

Why content creators need #RiteTag to add reach with #SSO not #SEO | Information Technology & Social Media News | Scoop.it
events seminars workshops social media marketing, analytics tools, social network service, seo, social media tools...

Via OsakaSaul
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Whom Should You Hire at a Startup? (Attitude Over Aptitude)

Whom Should You Hire at a Startup? (Attitude Over Aptitude) | Information Technology & Social Media News | Scoop.it

Startups.We know the mantra: Team matters. Is this philosophy exaggerated? Overrated? Cliché? No. Team is the only thing that matters.

 

Whatever you’re working on now, the half-life of innovation is so rapid now that your product will soon be out-of-date. Your existence is irrelevant unless you continue rapid innovation. Your ability to keep up is dependent on having a great team of differing skills. Individuals don’t build great companies, teams do.

 

The nature of the Internet and global knowledge is such that even if you’ve stumbled on to a super interesting area of innovation there will be many teams tackling the same problem at exactly the same time. If you develop something novel that catches a spark you’ll have the world gunning for you over night. In this globally connected world product leads disappear in nano-seconds.

 

Read more: http://bit.ly/J6aoLM


Via Martin Gysler
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Questions To Ask Yourself Before You Start Your Own Business

Questions To Ask Yourself Before You Start Your Own Business | Information Technology & Social Media News | Scoop.it

How do you go about starting a new business? Ask yourself these simple questions before you take the plunge. This makes sense and you will save time later.  [note MG]

 

It is generally agreed that we need more business start-ups. Small businesses are engines for economic growth, innovation and employment. We need more entrepreneurial activity and that means more individuals taking the dangerous, difficult and courageous decision to start their own business. How do you go about starting a new business? Well obviously you need a good idea. Once you have one I recommend that you ask yourself these questions:

 

Read more: http://www.lifehack.org/articles/management/ten-questions-to-ask-yourself-before-you-start-your-own-business.html


Via Martin Gysler, J Lynn Lock
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How To Create a Million-Dollar Business In a Weekend: Noah Kagan

How To Create a Million-Dollar Business In a Weekend: Noah Kagan | Information Technology & Social Media News | Scoop.it

Excerpted from the article: "Noah Kagan built two multi-million dollar online businesses before turning 28. 

 

Mr. Noah has quite the start-up resume.

He was employee #30 at Facebook, #4 at Mint, had previously worked for Intel (where he frequently took naps under his desk), and had turned down a six-figure offer from Yahoo.

 

...Noah’s helped create Gambit, an online gaming payment platform and a multi-million dollar business; and AppSumo, loved by entrepreneurs and moms everywhere...

 

The purpose of this post is simple: to teach you how to get a $1,000,000 business idea off the ground in one weekend, full of specific tools and tricks that Noah has used himself.

 

He will be your guide…"

 

....

 

"I’m going to suggest is that you start with a much simpler essence of your product over the course of a weekend, rather than wasting time building something for weeks… only to discover no one wants it."

 

Here the key steps:

 

Step 1: Find your (profitable) idea

 

Step 2: Find $1,000,000 worth of customers

 

Step 3: Assess your customer’s value

 

Step 4: Validate your idea

 

Read the full article (full examples and references) here: http://www.fourhourworkweek.com/blog/2011/09/24/how-to-create-a-million-dollar-business-this-weekend-examples-appsumo-mint-chihuahuas/ 

 

(Curated by Robin Good)


Via Robin Good
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