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Some reports state that social indicators (shares, retweets, +1’s) are already more important than incoming links.
This isn’t exactly news, as we’ve seen Google systematically destroy search manipulators for the past couple of years. While it isn’t exactly headline material, it does show that the future of search is a blend between traditional organic search and social media.
Read More: http://socialmediatoday.com/agreen1019/1328926/future-seo-social-graph-search-google-plus
Via Antonino Militello, Martin (Marty) Smith
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Social Dominance & New SEO
I wrote Storytelling is the New SEO (http://www.slideshare.net/martinmartysmith/storytelling-new-seo ) because we play for shares. If we play for shares some content, the content capable of generating shares, is more important than other content.
This is especially true in the case of "social search" or Facebook's new "graph search" that moves technical SEO to the backseat as social search drives the car. Because when you are in a car looking for pizza you don't care about technical SEO. You care about what tastes good :).
If that is the case, then the WAY we generate content needs to change. We need to CURATE more since our curation sends the "we are listening and care about someone's take other than our own" signal and because we can test with curation and then confirm with creation.
Storytelling is the new SEO has almost 7,000 views so it struck a nerve. The nerve it struck is our attempts at understanding the new SEO, the more social SEO the SEO dominated by social signals.