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Jeff Domansky's curator insight,
October 3, 2013 4:02 PM
Valuable insight into generation Z. and how they process information.
Robin Good's curator insight,
July 14, 2013 3:14 PM
I am under the impression that content curation is being hijacked by those who are interested in making you think that, if you adopt curation most apparent traits (picking and reposting valuable content from others) you may be in for lots of benefits and a significant time-saving bonus. Rohit Barghava is the person who gave, back in 2009, one of the earliest and most appropriate descriptions for "content curation" and who also identified five key basic approaches to curating content. To this day, those articles remain milestone references for anyone interested in content curation. This week, in a post published on his blog, Rohit reminds his readers that there's an easy cure for those who can't write or create great content: curation. He writes: "Here is the best part about content curation, though. It doesn’t require you to be a writer, or a filmmaker, or an on-screen commentator. Curation is inherently behind the scenes. What it does require, though, is expertise. It requires the ability to think and collect. They are different skills sets than creation, but in a business environment..." In my experience the art of content curation, unless we refer to the ability to spot apparently interesting stuff and to pass it on to others by sharing it online, is a much more difficult and unfamiliar endevour and it requires many more skills than those required to write a simple blog post on a topic. Why? To curate content, you first need, as Rohit rightly points out, to be able to find good, relevant stuff, without having the ability to write it yourself. True. But finding and being able to "recognize" good stuff is not an innate or intuitive skill unless you have trained yourself to do it. Very few of those who want to do content curation for "content marketing" purposes, take the time to vet, read, verify and evaluate stuff before publishing it. This approach would negate the advantage they think they have gained: saving time and producing more content with little time and effort. The same is true for collecting and organizing. Saving and archiving stuff may be relatively easy, but labeling, categorizing and tagging in ways that make your collection valuable and intelligible for many others and for a long time to come is not. Morale of the story: a) Supermarket caviar costs a few bucks, but it has nothing to do, beyond appearance to the real deal. Try the real caviar and you'll know the difference. b) Who reaches the top of a mountain after a comfortable helicopter ride, does not have the same view of the guy standing next to him, who arrived there by climbin gup 4000 feet on his own feet. Though the view is the same, they see a very different panorama. c) Finding and collecting things without proper vetting, categorization, contextualization and explanation, has, little or nothing to do with content curation. It has to do with content marketing which has, as its key goal, the "...acquistion of customers". Wikipedia says: "Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers." Content Marketing Institute says: "Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action." One thing is to learn the skills of research, investigation and presentation and then get good at finding and collecting things that my customers are deeply interested in, for the purpose of saving them time while giving them valuable insight on a specific topic. Another thing is spotting apparently relevant content found online and republishing it without taking any of the time-consuming steps that a true content curator would. An increasingly common practice, fueled by many of the content curation vendors content marketing strategies. For those interested in quick results in terms of traffic, visibility and exposure, this does appear as a godsend. But the end result, over time, is more noise, as reposting content with little analysis and no added insight generates lots of more shallow and often unreliable content pointers with little or no additional value. Serious researching, analyzing, vetting and contextualizing is not easily replaced by retweeting or reposting interesting things one can find online. While in some instances, "aggregation" can bring indeed some rapid and relevant results by simply collecting and publishing news on a specific topic, all the other forms of curation identified by the author require some dedicated analysis, research and writing abilties to fully express their potential. In essence, I think that the idea that "if you can't write or do proper research you can always curate", is a pretentious and misleading proposition, which, over time, may ironically work against those adopting it. Appropriate for content marketers, not for true curators 5/10 Original post: http://www.rohitbhargava.com/2013/07/content-curation-how-to-content-marketing-creator.html (Image credit: Girl thinking by Shutterstock)
Deb Nystrom, REVELN's curator insight,
July 15, 2013 10:56 AM
A helpful post with details by curator Robin Good that makes the points about Curation. That I'm sharing this on social media via ScoopIt makes another point, especially for readers here who share interest in social media curation. ~ Deb
Robin Martin's comment,
July 15, 2013 3:34 PM
Absolutely Deb! I'm also sharing Robin's insights in my circles...great article and thanks for sharing, Robin!
Monica S Mcfeeters's curator insight,
March 30, 2014 9:18 AM
This will be helpful to share to those wondering about content curation.
Jeff Domansky's curator insight,
September 1, 2014 11:53 PM
Valuable collection of the art of curation from Robin Good.
carmen blyth's comment,
May 28, 2013 11:55 PM
Watch Thomas Campbell talk about 'Weaving Narratives in Museum Galleries' http://www.ted.com/talks/thomas_p_campbell_weaving_narratives_in_museum_galleries.html
Marco Bertolini's curator insight,
June 22, 2013 4:10 AM
Elias Morling estime que les curateurs sont comme les "dumpster divers", ces militants qui fouillent les poubelles. Et ils les appelle les "vrais influenceurs" car :
1. Les curateurs représentent un nouveau type de leadership tribal bottom up et peer-to-peer.
2. En tant que membres d'une tribu, les curateurs seront toujours plus "natives" que n'importe qui parlant de l'extérieur.
3. Au sein de la tribu, ils sont appréciés non seulement pour leurs compétences, mais aussi parce qu'ils entretiennent et développent leur propre culture.
Un article inspirant de http://www.linkedin.com/in/emorling que vous pouvez lire ici : http://tribaling.com/blog/2013/05/15/curators-and-tribal-currency/
Ness Crouch's curator insight,
June 22, 2013 5:05 PM
Excellent article and video. Looking at the wonderful world of the internet and curation. The idea of curation of online content has become more and more inportant with the exponential growth of content on the world wide web. Being able to organise and manage all of the content is important.
Curation is about making good choices about what you share and putting it into a context for themselves and others. Being enthusiastic and thoughtful about what you choose is a way of showing what you are finding and sharing is signficant and worthwhile.
Finding the most interesting and valuable things and sharing that is the key. What you want and what you are interested in is important but you also need to consider your audience.
Víctor V. Valera Jiménez's curator insight,
April 20, 2013 2:12 PM
Otra nueva herramienta (aún en fase beta) para crear nuestra revista online, similar a Paper.li, Scoop.it o Flipboard. Presenta los contenidos que hayamos preseleccionado previamente de una manera visual y agradable en un formato de lectura muy recomendable para tablets.
Robin Good's curator insight,
March 9, 2013 5:00 AM
Nancy Messieh on MakeUseOf has a good introductory article for those interested in find out more about personal content sharing and content curation. If you are new to these topics and are wondering what picking out good content and sharing it with others truly involves, this article showcases four different approaches and seven tools that can be used to get your feet wet. From RSS to link bundles, Storify, Clipboard, Annotary, Pinterest and Scoop.it this is a very basic but nonetheless useful introduction to these approaches and tools. Informative. 6/10 Full article: http://www.makeuseof.com/tag/curation/
janlgordon's comment,
June 17, 2012 3:53 PM
Thank you for this Robin, it's greatly appreciated. It's exciting to watch and be a part of all this change, I'm sure you agree:-)
Robin Good's comment,
June 18, 2012 2:28 AM
Yes Jan... I don't know exactly what you are referring to, but this the only sure thing we have today: this is time of fast and continuous change... so I am certainly enjoying the ride.
On another note: I would humbly suggest to consider posting shorter stories, especially when you are also pointing to the original, as what I am looking for from you, is not a rehash of what's in the article - outside of a 1-3 para excerpt - but the reasons why you are recommending it. You are already doing both, but it is overwhelming for me. Too much stuff, and I haven't even seen the original yet. I would also gently mute some of the visual noise you create by heavily formatting with asterisks, bolds and big font sizes. In my case that doesn't help much. It actually hinders my ability to rapidly scan and check whether you have something good there. I suggest to limit greatly the formatting options you use and to highlight only what is really relevant, because when too many things are highlighted, bolded, asterisked, none has any more an effect on me. It's like a crowd screaming: who do you help? :-)
tara's curator insight,
June 23, 2020 12:01 AM
Curations happen among all types of people AND in all types of environments. Human networking is one of the most powerful tools that can go beyond physical interaction and in turn be utilized in further industries.
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Stefano Principato's curator insight,
November 22, 2013 9:47 AM
Define what formula works best for your business by continually testing, optimizing and listening to your audience to better inform the content you’re creating. The formula for success when it comes to content is different for every business, which is why there is often trial and error involved when it comes to communicating with your audience.
4JustToday's curator insight,
August 2, 2013 3:28 PM
200 word editorial is a real challenge for a coupon blogger. Thanks for the great article!
wanderingsalsero's comment,
August 3, 2013 12:33 AM
It's nice to finally see somebody validate the use of curation for SEO purposes.
AlGonzalezinfo's curator insight,
August 15, 2013 9:53 AM
Excellent scoop by Robin Good on a relevant and important article for Content Curators.
GIBS Information Centre / GIBSIC's curator insight,
June 17, 2013 5:52 AM
GIBS IC - serving current awareness
XYEYE's comment,
June 17, 2013 10:32 AM
My favorite in the promotional materials that are being touted as as content but really is just multiple page pdf's of utter bull sales marketing of them selling something! Talk about useless garbage clogging the airways!
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
March 25, 2013 4:44 PM
Thanks! Gracias!
AlGonzalezinfo's curator insight,
March 26, 2013 7:33 AM
Great scoop Robin! The timing could not have been better!!!
Thanks!
Rosie Peel's curator insight,
June 8, 2013 3:07 AM
This is very insightful when creating an effective, authentic and reliable curation collection. It is resources like this one that I feel will benefit others in their teaching and learning journey.
Dorothy Minor's curator insight,
July 8, 2013 3:29 PM
This infographic provides insight into showing how to enhance learning. Critical thinking is an important skill in today's world. Students need encouragement in taking ownership of their own learning. We can find ways to encourage students from this link.
Daniel Jimenez Zulic's curator insight,
August 3, 2013 12:04 PM
Ya en el esquema se ve como ir mejorando la practica, seleccion y calificacion de los sitios y contenidos.
Mike Ellsworth's comment,
October 10, 2012 10:23 PM
Mala, thanks for the reScoop and many thanks to Robin Good for the crazy good mindmap!
Mike Ellsworth's comment,
October 10, 2012 10:23 PM
Mala, thanks for the reScoop and many thanks to Robin Good for the crazy good mindmap!
sanhdyuhjue's curator insight,
January 4, 2013 8:23 PM
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Russell Webster's comment,
June 18, 2012 3:18 AM
Wouldn't be without this, I have the mobile version on my Android phone too. It syncs across different machines which is great.
I use it for Blog ideas, funnies, etc. |
Looks promising and pretty for curation.
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