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Content marketing can do it all — just not all at once, on its own, or without a conscious strategy. Via Josh Javier 
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"(...) mobile and its apps have cemented their position as the top media channel and grabbed more time spent from the average American consumer. (...)" More: http://flurrymobile.tumblr.com/post/127638842745/seven-years-into-the-mobile-revolution-content-is? Via massimo facchinetti
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Content Marketing is all the rage, and deservedly so, as it can help you build your reputation and visibility online. For many publishers, though, the benefits do not come quickly enough. They try a few things, don’t see the immediate benefits, and then they stop. The problem is often that they don’t scale their efforts properly. Having a strategy for achieving scale is essential to success. In today’s post, I will show three ways to do that.
Whatever it is that you do, there are going to be some people who know you. If you have started the process of building your reputation in your industry, some of these people are going to think highly of you. When you publish a piece of content, they may share it to their social media networks, or they may reference it (link to it) in content that they publish. Of course, these links may give you direct traffic and are good for SEO, and that’s great!
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![Viral Content [INFOGRAPHIC] | Social Media Today | Information Technology & Social Media News | Scoop.it](https://img.scoop.it/FfPXdqAy7ceWJ8biRE0EVTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Sharing plays a vital role in information discovery and management. So how do you tap into this behavior and get your content in front of as many people as possible?
We share more content from more sources with more people more quickly and more often than ever before. That’s quite a mouthful, but it’s true. This sharing activity is not about engaging with content but with other people, with content as the primary vehicle for that engagement. Sharing plays a vital role in information discovery and management. So how do you tap into this behavior and get your content in front of as many people as possible? Most people join social networks to they can interact with people they know, not with a brand. Social media fosters a group/herd mentality — you learn from and are recognized by your peers, and you rely on them for a sense of belonging. The vast majority of social media sharing is motivated by selfishness — sharing something funny or informative improves your social capital, which is the esteem others have for you and your reputation. The New York Times Customer Insight Group’s study, The Psychology of Sharing, set out to determine what motivates people to share content online. They found that we share to: Bring valuable and entertaining content to othersDefine ourselves to othersGrow and nourish relationshipsMarket causes or brandsAchieve self-fulfillment
Richard Baxter's curator insight,
March 4, 2014 1:18 PM
What makes us share content? The answer is the holy grail but this gives some good pointers
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Are you looking to shorten the sales cycle for your business in 2014? Are you looking to take more of a strategic approach to marketing that can be analyzed and measured? Would you be interested in reducing your lead generation costs by 62% in 2014?
Actually, content marketing is nothing new, in fact, John Deere started using content marketing in 1895 when he published a magazine called The Furrow. The goal of the magazine was to seen as a resource for their customers.
The Furrow had educational content and focused on teaching farmers how to be more fruitful business owners. The magazine now has a 1.5 million circulation in 40 countries and 12 different languages.
Well, I could sit here and write my opinions or I could share some numbers (proof) with you. Here you go… Via Jeff Domansky, Brian Yanish - MarketingHits.com
Jeff Domansky's curator insight,
December 15, 2013 10:20 AM
Need proof that inbound marketing works? Take note of these content marketing strategies.
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Content marketing is definitely on the hot list of buzzwords these days Via TechinBiz
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Get answers to the questions you were too embarrassed to ask about using LinkedIn.
A lot of great questions came up during the webinar that we didn't have time to answer, and it turns out, a lot of you had the exact same questions. So, we compiled them all and, well, that's why you're reading this blog post.
All those weird questions you had about LinkedIn are about to be answered -- and please, share any other questions you have about the platform in the comments.... Via Jeff Domansky
Jeff Domansky's curator insight,
November 2, 2013 11:02 AM
Sometimes "basics" posts are invaluable. Amanda Sibley's is one of them. Great LinkedIn tips. 9/10
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You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing. While both blog post and case studies are useful sources of information about content marketing, they’re generally focused on how small and large businesses are utilizing this marketing technique.
What most sources of information about this topic don’t touch on is whether or not content marketing is a good fit for personal branding. The answer to that question is not only is it a good fit, but if you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing. Let’s go over four different reasons why this strategy works so well: Via Jeff Domansky
Jeff Domansky's curator insight,
October 19, 2013 10:24 AM
Can content marketing help build your personal brand? Absolutely! 
Ali Anani's curator insight,
October 20, 2013 12:22 AM
personal branding or whatever branding this is a must read 
Hanin Abu Al Rub's curator insight,
October 20, 2013 4:38 AM
If you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing
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Curation is sometimes confusing.
Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.
I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation.
Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are really going to learn from their advice. Via Jeff Domansky
KC Beck's curator insight,
October 3, 2013 12:21 PM
Curation is key. There truly is a science to curation. Perhaps it is worthwhile to read these steps to ensure you are doing it well.
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![Content Marketing Is The New SEO [Infographic] | Information Technology & Social Media News | Scoop.it](https://img.scoop.it/JzVjU7xf9A9vD3Ss5QPKATl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
We hear a lot about content marketing these days. It is a phrase a lot of folks throw around to make themselves sound smarter but not many folks understand or Via massimo facchinetti, Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
September 15, 2013 6:07 AM
The Who, What, Where, When, Why and How of content marketing in a sleek infographic. Use it with your CFO to justify funding the "new SEO".
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Social media marketing is about engaging with your customer, listening to their wants, and being able to really respond to your consumer as authentically as you can. It is not about pushing them your products, bombarding them with too much information, or ignoring them when they want to connect.In an article I recently wrote about How to Use Twitter to Drive Traffic to your Blog. It outlined 12 best practices on how to tweet to generate clicks and engagement.
In this post, I will show you 8 worst practices on Twitter, and what common mistakes to avoid at all costs.Get your business trending on Twitter – for all the right reasons.Here are nine fixable methods of how not to tweet.... Via Jeff Domansky, PUBLICIDAD, REDES y MERCADEO de los Negocios
Jeff Domansky's curator insight,
July 18, 2013 1:22 PM
This is a useful list common mistakes for newbies and a great reminder for experienced users of Twitter.
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Robin Good's curator insight,
July 14, 2013 3:14 PM
I am under the impression that content curation is being hijacked by those who are interested in making you think that, if you adopt curation most apparent traits (picking and reposting valuable content from others) you may be in for lots of benefits and a significant time-saving bonus. Rohit Barghava is the person who gave, back in 2009, one of the earliest and most appropriate descriptions for "content curation" and who also identified five key basic approaches to curating content. To this day, those articles remain milestone references for anyone interested in content curation. This week, in a post published on his blog, Rohit reminds his readers that there's an easy cure for those who can't write or create great content: curation. He writes: "Here is the best part about content curation, though. It doesn’t require you to be a writer, or a filmmaker, or an on-screen commentator. Curation is inherently behind the scenes. What it does require, though, is expertise. It requires the ability to think and collect. They are different skills sets than creation, but in a business environment..." In my experience the art of content curation, unless we refer to the ability to spot apparently interesting stuff and to pass it on to others by sharing it online, is a much more difficult and unfamiliar endevour and it requires many more skills than those required to write a simple blog post on a topic. Why? To curate content, you first need, as Rohit rightly points out, to be able to find good, relevant stuff, without having the ability to write it yourself. True. But finding and being able to "recognize" good stuff is not an innate or intuitive skill unless you have trained yourself to do it. Very few of those who want to do content curation for "content marketing" purposes, take the time to vet, read, verify and evaluate stuff before publishing it. This approach would negate the advantage they think they have gained: saving time and producing more content with little time and effort. The same is true for collecting and organizing. Saving and archiving stuff may be relatively easy, but labeling, categorizing and tagging in ways that make your collection valuable and intelligible for many others and for a long time to come is not. Morale of the story: a) Supermarket caviar costs a few bucks, but it has nothing to do, beyond appearance to the real deal. Try the real caviar and you'll know the difference. b) Who reaches the top of a mountain after a comfortable helicopter ride, does not have the same view of the guy standing next to him, who arrived there by climbin gup 4000 feet on his own feet. Though the view is the same, they see a very different panorama. c) Finding and collecting things without proper vetting, categorization, contextualization and explanation, has, little or nothing to do with content curation. It has to do with content marketing which has, as its key goal, the "...acquistion of customers". Wikipedia says: "Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers." Content Marketing Institute says: "Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action." One thing is to learn the skills of research, investigation and presentation and then get good at finding and collecting things that my customers are deeply interested in, for the purpose of saving them time while giving them valuable insight on a specific topic. Another thing is spotting apparently relevant content found online and republishing it without taking any of the time-consuming steps that a true content curator would. An increasingly common practice, fueled by many of the content curation vendors content marketing strategies. For those interested in quick results in terms of traffic, visibility and exposure, this does appear as a godsend. But the end result, over time, is more noise, as reposting content with little analysis and no added insight generates lots of more shallow and often unreliable content pointers with little or no additional value. Serious researching, analyzing, vetting and contextualizing is not easily replaced by retweeting or reposting interesting things one can find online. While in some instances, "aggregation" can bring indeed some rapid and relevant results by simply collecting and publishing news on a specific topic, all the other forms of curation identified by the author require some dedicated analysis, research and writing abilties to fully express their potential. In essence, I think that the idea that "if you can't write or do proper research you can always curate", is a pretentious and misleading proposition, which, over time, may ironically work against those adopting it. Appropriate for content marketers, not for true curators 5/10 Original post: http://www.rohitbhargava.com/2013/07/content-curation-how-to-content-marketing-creator.html (Image credit: Girl thinking by Shutterstock) 
Deb Nystrom, REVELN's curator insight,
July 15, 2013 10:56 AM
A helpful post with details by curator Robin Good that makes the points about Curation. That I'm sharing this on social media via ScoopIt makes another point, especially for readers here who share interest in social media curation. ~ Deb 
Robin Martin's comment,
July 15, 2013 3:34 PM
Absolutely Deb! I'm also sharing Robin's insights in my circles...great article and thanks for sharing, Robin!
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Marty - some valid points here, but I distrust post that tell me no one size fits all and then tries to get me to wear one size. I also distrust polls that are set up to have a clear easy winner (as theirs is). Read my notes before reading the piece. Via Martin (Marty) Smith
Martin (Marty) Smith's comment,
June 15, 2013 3:59 PM
Great comment Daniel. Nice Scoops too. Thanks, Marty
Sean Ryan O'Neill's curator insight,
June 16, 2013 6:51 AM
Excellent read, including the comments which followed.
Martin (Marty) Smith's comment,
July 10, 2013 7:16 PM
Had an interesting follow on conversation with Jan Gordon about the question of how much. MORE is an important idea because you can't analyze feedback on content you don't create and publish. More can also be a turnoff for some, but the way we consume content along with everything else is changing. Instead of reading everything all the way through we dip in and dip out. Twitter and other social nets are either leading or reinforcing this ADD-like behavior. Well let's not judge it. It is what it is. No one READS anymore we scan so MORE scanable content in more places is good. Even BAD content is valuable since its creator learns NOT to create that kind of content, but ONLY if they publish. If a team "Sistine Chapels" their content waiting for a perfection that will never arrive they kill feedback needed to thrive.
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Content marketing is crucially important in many niches and for many business models. But you already know that, and you probably know what kind of content you need. If you don't, I'd suggest going back through my previous posts. You might find one or two that can give you the basis you'll [...] Via Joan Stewart, Os Ishmael, massimo facchinetti
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Content marketing is a vital component of any B2B marketing strategy. Savvy marketers devote time and money to developing various types of content, including white papers, webinars, tweets and blogs, which appeal to and engage their audiences. But are marketers getting the most out of their content? Here are some pointers on how marketers can get the most out of their content. Via Nicolas COZZOLINO, Ivo Nový
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For B2B buyers, brand content and third-party content play critical roles in helping them make purchase decisions. Throughout the purchase cycle, B2B buyers at all levels within the organization consume, share, and discuss both brand content and third-party content and rely heavily on it for vendor selection and product and services selection. A new study from Chief Marketing Officer (CMO) Council and NetLine Corporation found that online content is highly influential for B2B buyers. The study surveyed executives from 30 different industries and found that three needs drive B2B buyers to actively seek out content to support specific decisions. Nearly two out of three B2B buyers (62%) seek out content to learn about new market developments and industry practices, while nearly the same number of people (60%) seek out content to discover new solutions that could address specific needs. Just over one in two B2B buyers (52%) seek out content to address a project that is already in progress (or about to commence) for their companies.... Via Jeff Domansky
Jeff Domansky's curator insight,
March 31, 2014 11:19 AM
Learn how B2B buyers use third-party and brand content throughout the three primary steps of the purchase decision funnel.
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Here are a hundred and one (yes, 101!) of the top blogs and websites that you should be reading, if you aren’t already. They cover a variety of topics and they are purposely not segregated by topic. Just because you don’t think you may need to read a blog about social media or content doesn’t mean you shouldn’t be looking at it. So get to it.... Via Jeff Domansky, C-Marketing, massimo facchinetti, Jose Cabanas
Jeff Domansky's curator insight,
November 6, 2013 8:52 AM
Great list of 101 inbound marketing blogs, and growing, from Jasmine Henry. 
Geary Morales's curator insight,
November 6, 2013 4:14 PM
Inbound Marketing? Why work harder trying to appeal to potential clients through outbound marketing...
when you can strategize to compel your target markets to not only proactively reach out to you, but also do it with a sense of urgency! 
Nathalie Prinet-Houairi's curator insight,
January 16, 2014 12:24 PM
Scan thru to select the few based on your direct interests. Otherwise overwhelming for my taste
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There are now over 150 million active Instagram users so by applying a smart photo marketing strategy you have the potential of making great gains for your brand.
Now that Instagram supports videos up to 12 seconds long the sky is the limit when it comes to Instagram marketing and building your brand on Instagram. Enjoy the infographic below which shares four reasons why Instagram is so powerful and five smart Instagram marketing strategies: Curate, Snap, Hashtag, Engage, and Repeat. Via Jeff Domansky
Jeff Domansky's curator insight,
November 11, 2013 11:58 AM
Tips for content marketing on Instagram. 
Chris Jones's curator insight,
November 11, 2013 5:50 PM
Instagram is really catching on for marketers. Here's a guide to get you started! #Instagram 
Terry Dunlop's curator insight,
November 12, 2013 2:04 PM
Another media that hits millions of users. If it fits your expertise and skills, its a no brainer. Use it, master it, make it work for your online business.
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This post was fun to write. I spent the morning writing about the importance of thinking digital first. This post shares 5 tips about the care and feeding of possibly your most important asset - your network of support, advocacy and content. If your content network isn't the most important thing no one really thinks about very often I don't know what is. Via Martin (Marty) Smith
Brian Yanish - MarketingHits.com's curator insight,
November 9, 2013 12:56 PM
Totally agree with Marty, each of these Scoopers uses Scoop.it to build their readership. That's right they are using Other Peoples Content (OPC) that they curate to build their own following and traffic to their channels be it a website or social network. 
Jack Varnell's curator insight,
June 14, 2015 3:00 PM
Thanks for this list... I must be doing something right. All were in my network. Even the incomparable @KarenDietz !
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Finding new and different ways to market yourself can be difficult. Fortunately, one effective way is through social media. Read on to learn of how to leverage the power of social media to your advantage. Whether you have a traditional or online business, these tips should help you get started.... Via Jeff Domansky, Brian Yanish - MarketingHits.com
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Learn about 10 content marketing tools' features, capabilities and case studies for content creation, distribution and measurement....
When I was at Content Marketing World a few weeks ago, I moderated a presentation by last year’s “Content Marketer of the Year”, Joe Chernov from Kinvey, who presented on a substantial project he undertook regarding content marketing tools.
The presentation and accompanying slide deck possessed several key characteristics of the most successful content: Thoughtful, structured, empathetic with the audience, uniquely and creatively packaged. It also includes case studies for each tool.Joe made a point to not focus on the most popular content marketing tools like, Outbrain, Zuberance, InboundWriter, Kapost, Compendium, SkyWord or Curata. Rather, he focused on a collection of tools that warrant attention outside of the mainstream content marketing mix.... Via Jeff Domansky
Shelley Kotzé's curator insight,
October 10, 2013 4:57 AM
Content Marketing is vital for any company who is online. Here are some great points on how to make your content marketing easier! 
malek's curator insight,
October 10, 2013 6:50 AM
No matter how many tools you know, there's always new one you never heard of. I'll take it for our "Thanks Giving" Canadian version. Thank you Jeff
Ali Anani's curator insight,
October 11, 2013 12:25 AM
Quite interesting. I advise exploring the ten tools as they are educational and of interest
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![The 45 Inbound Marketing Terms You Should Know [Glossary] | Information Technology & Social Media News | Scoop.it](https://img.scoop.it/lHDCYUBBwf2_FhwVhl5u3jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
...So we thought it was time to create a blog post that could serve as an inbound marketing glossary.
Now, I'm no math whiz, but when you try to make a glossary based on a topic with sub-categories that could be their own glossaries, well -- that’s a lot of gloss. So instead of throwing hundreds of terms at you from all those other glossaries, I narrowed this one down to the top 45 terms that are imperative to anyone learning inbound marketing. Yes, there will be debate on the imperative-ness of these terms. Yes, I did volunteer to write this seemingly daunting post. Yes, let’s start this darn glossary already.... Via Jeff Domansky, Nathalie Prinet-Houairi
Jeff Domansky's curator insight,
September 27, 2013 1:11 AM
Excellent resource. Get all the definitions you need to know to be fluent in inbound marketing speak....
Nathalie Prinet-Houairi's curator insight,
September 27, 2013 8:40 AM
Utile, la moitié marche en français aussi
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This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?
In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess: • Awareness (e.g., search engine rank for target keywords, social metrics such as likes and followers);• Consideration (longer average visit duration, social shares); and• Conversion (increased conversion rate, growth in newsletter subscriptions).In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?” Read more at the article link... Via Lauren Moss, Alessandro Rea, Martin (Marty) Smith
Digital Marketing - WSI France's curator insight,
April 24, 2014 5:33 AM
Comment mesurer votre marketing de contenu? La réponse avec cette infographie 
Carlos Bisbal's curator insight,
June 19, 2014 1:36 PM
¿Como medir el éxito del marketing de contenidos? #infografia #infographic #marketing
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![The Content Marketing Mix [INFOGRAPHIC] - Pardot | Information Technology & Social Media News | Scoop.it](https://img.scoop.it/O_yF6ziY-e7r607T4Gr_cTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
As the proliferation of the web continues to create more independent and informed consumers, sales and marketing teams have had to evolve their strategies to cater to a generation of consumers that no longer wish to be “sold” to. Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
July 16, 2013 9:56 AM
Working on a business plan for a suite of publishing tools called SpinSnip and found this post and graphic from the inbound marketing team at Pardot (didn't know they were purchased by SalesForce...interesting) helpful.
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The major search engines are focusing on creating the best relevant content. Investing in original quality content creation is absolutely essential to SEO success in nowadays search environment.
Via Ivo Nový
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