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Information Technology & Social Media News
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How does a company prove digital media's effectiveness?

How does a company prove digital media's effectiveness? | Information Technology & Social Media News | Scoop.it
From www.biznology.com - November 23, 2013 7:03 AM

My client's objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness.

 

...There are four stages to follow. Initiation, Integration, Intelligence, and Value Creation.

 

Every action my client takes – from answering the phone at the front desk to the most complex product installation – makes a statement about how that company values customers. These moments in time are when a brand comes to life, when promises made are either kept or broken. Jan Carlzon, former President of Scandinavian Airline Services called these instances “moments of truth”. He defined them as “any time a customer comes into contact with any aspect of your business, however remote, the customer has an opportunity to form an impression.

 

”Moments of truth, when repeatedly resulting in positive outcomes and experiences, lead to customer loyalty. Customer loyalty is a state of being that is defined by behaviors and experiences on BOTH sides of the relationship – vendor and customer – that lead to a state of value creation for both parties. Loyalty can’t be measured by repeating business alone...


Via Jeff Domansky
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malek's curator insight, November 23, 2013 7:25 AM

How to measure what's going on with your campaign. 

A lengthy article, but the job is in the details.
Ali Anani's curator insight, November 24, 2013 12:21 AM

"Moments of Truth" shape up your customers' impressions about your businesses
Gordon Kraft's curator insight, November 24, 2013 12:00 PM

Digital Media company has the ability to create your Digital image for the Interent, Social Media via video...
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[INFOGRAPHIC] 27 Proven Marketing Strategies For A Small Budget - SocialMeep

[INFOGRAPHIC] 27 Proven Marketing Strategies For A Small Budget - SocialMeep | Information Technology & Social Media News | Scoop.it
From socialmeep.com - October 13, 2013 5:43 PM
In the infographic below, digital marketing agency Crawford and O’Brien illustrates 27 marketing strategies to “double traffic in under 30 days”...

Via John van den Brink, Jeff Domansky
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Jeff Domansky's curator insight, October 13, 2013 4:42 PM

Very actionable tips for better social marketing results.
Adelyn Picciani's curator insight, October 14, 2013 10:27 AM

Good graphic with some common sense approaches.
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The Digital Marketing Trio Of 2013 [Infographic]

The Digital Marketing Trio Of 2013 [Infographic] | Information Technology & Social Media News | Scoop.it
From www.business2community.com - June 7, 2013 3:52 PM

Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each:

Social Network Marketing

As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers.

Mobile / SMS Marketing

Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing.

Content Marketing

Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.

 

This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix.


Via Lauren Moss, Brian Yanish - MarketingHits.com
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Ennio Martignago's curator insight, August 29, 2013 3:01 AM

Sociale, Mobile e… Contenuti (!!!). Il terzetto di punta dell'anno in corso (e ml'olio solo di questo)
THOMAS Gwenaëlle's curator insight, August 29, 2013 3:12 AM

Le marketing digital on aime ça 
Ubleam's curator insight, August 29, 2013 3:47 AM

So do you use the smart logo : http://pinterest.com/ubleam/
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The 5 hottest job opportunities in digital marketing

The 5 hottest job opportunities in digital marketing | Information Technology & Social Media News | Scoop.it
From www.imediaconnection.com - May 1, 2013 3:51 PM

Whether you're a recent graduate or an industry veteran, here are the emerging marketing roles that you should be eyeing if you want a secure and profitable future.

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Digital Marketing on a Shoestring

Digital Marketing on a Shoestring | Information Technology & Social Media News | Scoop.it
From www.inc.com - April 8, 2013 11:04 AM

One of the best channels for bootstrapped entrepreneurs is digital marketing. Here's how to do it right.

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25 Must Have New Social Media Conversion Tools [Infographic]

25 Must Have New Social Media Conversion Tools [Infographic] | Information Technology & Social Media News | Scoop.it
From unbounce.com - September 15, 2012 11:49 AM

Social media conversion – many of us are talking the talk, but do we really know what it means or how to achieve, and more importantly, measure it?

 

If you’re wondering how to best use social media in your business, how to reach your customers better and how to measure what you’re doing, then you’ve come to the right place.

 

I’ve collected a bunch of the best new links that will help you figure it out and implement it like a … well, whatever you want to implement it like. :)

 

Here are 25 of the best posts on social media conversion in the last couple of weeks, arranged by topic:

Marty Note
Tracking social is both art and science and the best tools understand how to mix the two. Many new to me tools here that feel worth exploring. Love the funny infographic defining each social net by how one eats bacon.


Via Martin (Marty) Smith
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Ivo Nový's comment, September 23, 2012 5:57 AM
thats great.. I like it. Thank you Martin, i.
Philip Search's curator insight, November 12, 2013 9:18 AM

Social Media explained the #Hospitality way 
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SEO Is Dead. Here's What Is Taking Its Place

SEO Is Dead. Here's What Is Taking Its Place | Information Technology & Social Media News | Scoop.it
From www.inc.com - October 31, 2013 6:24 PM
Thanks to recent Google changes, search engine optimization isn't nearly as powerful as it used to be. But that's OK--there's a better way.

Via TechinBiz
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10 Places to Invest Your Digital Marketing Budget in 2014

10 Places to Invest Your Digital Marketing Budget in 2014 | Information Technology & Social Media News | Scoop.it
From www.multifamilyinsiders.com - September 26, 2013 5:41 AM

When it comes to budgeting for your marketing spend, digital likely makes up a big part of your playbook. A vast majority of shoppers are starting their searches online, often checking 10+ different sources before choosing to do business with you.


Via Luca Naso, Charles Mungai
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Luca Naso's curator insight, September 25, 2013 11:21 AM

The article suggests 10 places where to invest.

Here are my most important 3:

 

1. Anlytics

Because you need to be sure on what is working and what isn't.

2. Listening

Because that's the foundation for (i) offering a better customer experience and (ii) generate new leads

3. People

Because if you don't have the people on your team who can execute, all the tools in the world won't do you much good.
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The Ultimate Guide To Understanding Digital Marketing [Infographic]

The Ultimate Guide To Understanding Digital Marketing [Infographic] | Information Technology & Social Media News | Scoop.it
From www.bitrebels.com - May 13, 2013 4:01 PM
Do you understand exactly what digital marketing is? It's an often misunderstood & misused term. Learn about it in this infographic that explains it well.
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Hans Börjesson's curator insight, September 27, 2013 9:50 AM

Digital marknadsföring
Progressive training's curator insight, November 18, 2013 10:25 AM

The Ultimate Guide To Understanding Digital Marketing 

 

http://goo.gl/ivsB2S

 
Roberto Nocera's curator insight, January 7, 2014 12:24 PM

Digital Marketing Infographic
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The 3 Digital Marketing Trends That Your Company Can’t Ignore

The 3 Digital Marketing Trends That Your Company Can’t Ignore | Information Technology & Social Media News | Scoop.it
From www.business2community.com - April 10, 2013 5:09 PM
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What digital marketing will look like in 5 years

What digital marketing will look like in 5 years | Information Technology & Social Media News | Scoop.it
From www.imediaconnection.com - April 2, 2013 11:24 AM

What does the future hold for digital marketing? If you're not prepared for these shocking changes, you might get left behind.

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