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Content marketing can do it all — just not all at once, on its own, or without a conscious strategy. Via Josh Javier 
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Are you looking to shorten the sales cycle for your business in 2014? Are you looking to take more of a strategic approach to marketing that can be analyzed and measured? Would you be interested in reducing your lead generation costs by 62% in 2014?
Actually, content marketing is nothing new, in fact, John Deere started using content marketing in 1895 when he published a magazine called The Furrow. The goal of the magazine was to seen as a resource for their customers.
The Furrow had educational content and focused on teaching farmers how to be more fruitful business owners. The magazine now has a 1.5 million circulation in 40 countries and 12 different languages.
Well, I could sit here and write my opinions or I could share some numbers (proof) with you. Here you go… Via Jeff Domansky, Brian Yanish - MarketingHits.com
Jeff Domansky's curator insight,
December 15, 2013 10:20 AM
Need proof that inbound marketing works? Take note of these content marketing strategies.
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El Inbound Marketing consta de 4 fases que ejecutadas de forma coordinada permiten captar clientes rápidamente. Te explicamos cuáles son. Via Eva Sanagustin
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Marteq's curator insight,
May 21, 2013 10:58 AM
And there are 150 tweetable stats to share as well: just click through to the post. We've already scooped this report, but if you haven't review it yet, this deck leaves you with no more excuses!!
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Inbound marketing can help small B2Bs compete with big ones
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Make marketing easier and faster by downloading these 11 inbound marketing templates. They'll help you publish tweets, design ebooks, and report on it all after. Via Eva Sanagustin
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![7 Formas de enamorar a tus clientes con el Inbound Marketing [Infografía] | Information Technology & Social Media News | Scoop.it](https://img.scoop.it/oNJghGoRgyfP_w1KgOW4lzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Descubre en nuestra infografía sobre Inbound Marketing 7 formas en las que puedes enamorar a tus clientes.
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![The 45 Inbound Marketing Terms You Should Know [Glossary] | Information Technology & Social Media News | Scoop.it](https://img.scoop.it/lHDCYUBBwf2_FhwVhl5u3jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
...So we thought it was time to create a blog post that could serve as an inbound marketing glossary.
Now, I'm no math whiz, but when you try to make a glossary based on a topic with sub-categories that could be their own glossaries, well -- that’s a lot of gloss. So instead of throwing hundreds of terms at you from all those other glossaries, I narrowed this one down to the top 45 terms that are imperative to anyone learning inbound marketing. Yes, there will be debate on the imperative-ness of these terms. Yes, I did volunteer to write this seemingly daunting post. Yes, let’s start this darn glossary already.... Via Jeff Domansky, Nathalie Prinet-Houairi
Jeff Domansky's curator insight,
September 27, 2013 1:11 AM
Excellent resource. Get all the definitions you need to know to be fluent in inbound marketing speak.... 
Nathalie Prinet-Houairi's curator insight,
September 27, 2013 8:40 AM
Utile, la moitié marche en français aussi
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En este articulo intento identificar de una manera descriptiva las diferentes piezas claves para la composición del puzle de esta estrategia de marketing... Via Lydia Gracia
's comment June 13, 2013 5:24 AM
Lydia gracias por tu comentario y reflexión.
Tal como tú dices el artículo está enfocado más a un proceso de atracción pensando que para consolidar la acción se tienen que establecer acciones relacionales. El tema que planteas, yo personalmente creo que para las empresas, las redes sociales generalistas (Facebook, Twitter, LikedIn,...), no pueden cumplir las necesidades que estas requieren, para mantener un canal de comunicación y de mejora de las relaciones de colaboración entre ellas. Las que si van cumplirlo según mi parecer, son las redes sociales corporativas, o de sectores de actividad. Últimamente he visto varios proyectos y artículos que hablan de ello, te ajunto algunos: http://blog.zyncro.com/2013/05/27/redes-sociales-corporativas-crecimiento-lineal-de-personas-y-exponencial-de-talento/ http://pauhortal.net/blog/un-nuevo-proyecto-adaptar-aprender-y-crear/ Scoop.it, creo que puede ser una plataforma en la que puede ayudar mucho al desarrollo de este tipo de plataformas. Un saludo. 
Lydia Gracia's comment,
June 13, 2013 5:31 AM
Exacto, y en ello estoy. Gracias por tus comentarios Jordi y por el enlace, que voy a incluir ya mismo en mi tematica de inteligencia Competitiva. un abrazo!
Daniel Moreno's curator insight,
January 12, 2014 4:03 PM
Una mirada interesante a esta variación del marketing.
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Check out the most interesting findings from the 2013 State of Inbound Marketing Report.
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Meeting Marketing Objectives Through the Laws of Attraction with Inbound Marketing Via Eva Sanagustin
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