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These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014. Via janlgordon, Lauren Moss 
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The reason people say, "it's not what you know, it's who you know" is that human relationships are essential for getting things done. P Via janlgordon, John van den Brink, Ivo Nový
Kimberley Vico's curator insight,
November 27, 2013 6:39 PM
Your definition to Influence Marketing...! 
internetdoctor's curator insight,
March 7, 2014 9:35 AM
This is a bit of an over-simplification when it comes to influencers and marketing. Identification of the influencer is an extremely difficult task, but getting the influencer to influence for you and your business...ahhh...that may friends is the "Holy Grail".
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If you work in marketing, you may have spent a good portion of your life in meetings and status phone calls for the projects you are working on. Via janlgordon, John van den Brink
Djebar Hammouche's curator insight,
August 16, 2013 3:18 AM
Moving From a Network of Silos to Data-Driven Collaboration
Deb Nystrom, REVELN's curator insight,
November 1, 2013 11:49 AM
This illustration seems well-paired. better together, with a recent business intelligence post on this curation stream. ~ Deb
Deb Nystrom, REVELN's curator insight,
November 7, 2013 10:29 AM
The curation comments and full article are very insightful moving toward data-driven collaboration, making this one of the first articles on my curated curation "Best of the Best" news, drawing from:
Your email will NEVER be shared with or sold to others, you can unsubscribe at any time. MailChimp is a respected purveyor of high integrity email list practices. ~ Deb
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This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.
To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along How do you keep up?."
Remember:
** Platforms may change but marketing fundamentals remain the same
** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.
** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.
** Know your audience and go where you will find them. This might mean giving up on one of the major platforms. Swallow hard and do it!
** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.
** Go to a trusted source for information but be warned: Such a place may not (yet) exist.
Curated by Jan Gordon covering "Curation, Social Business and Beyond"
See article here: [http://bit.ly/VcYLb]
Via janlgordon
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Scoop.it!
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014. Via janlgordon
Siri Anderson's curator insight,
February 1, 2014 9:16 AM
Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc. 
Frederic Hohl's curator insight,
February 2, 2014 5:55 PM
What talents in digital marketing companies will look for in 2014
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janlgordon's comment,
September 7, 2013 3:50 PM
Jean Schiller - You're preaching to the choir, companies have all the social intelligence tools and technology to accomplish this. They need to be informed - investing in marketing is the old way of doing business. Investing in people to communicate your message is the new way.
's comment September 7, 2013 8:38 PM
Scalability only works with very standardized and repeatable product/services. If you are a customized job shop the scalability of direct SME interaction is limited and ultimately a money losing proposition, unless you bill for it. Think about legal or medical practices where every interaction is likely to be unique.
janlgordon's comment,
September 9, 2013 2:10 PM
Hans Heesterbeek I absolutely agree with you, thank you for your comment.
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The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible. Via janlgordon
janlgordon's comment,
June 18, 2013 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
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Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.
What talents in digital marketing companies will look for in 2014