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Information Technology & Social Media News
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Mobile Marketing and Technology are my passions.... those are the ones I can confess ;-)
Curated by
Jesús Hernández
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Scoop.it!
Robin Good: If you are interested i understanding how most people utilize and move between the use of their smartphone or tablet, to their desktops or TV screens and viceversa, this elegantly illustrated feature by Google, will definitely provide you with some new insight and some relevant data.
"Today 90% of our media consumption occurs in front of a screen. As consumers balance their time between smartphones, tablets, PCs and Televisions, they are learning to use these devices together to achieve their goals."
"...some insights from our latest research:
-> 90% of consumers begin a task on one device and then complete it on another device.
-> Smartphones are by far the most common starting point for this sequential activity.
-> TV no longer commands our full attention.
-> TV strategy should be closely aligned and integrated with the marketing strategies for digital devices.
In essence: "While consumers are using more than one device simultaneously, content viewed on one device can trigger specific behavior on the other.
Recommended. Both for the info as well as for its presentation and design approach. 9/10
Presentation Study - Report: http://www.thinkwithgoogle.com/insights/library/studies/the-new-multi-screen-world-study/
Infographic: http://www.thinkwithgoogle.com/insights/library/infographics/multi-screen-world-infographic/
Interactive PDF: http://services.google.com/fh/files/misc/multiscreenworld_final.pdf
Highly recommended: http://www.thinkwithgoogle.com/insights/featured/new-multi-screen-world-insight/
(Found via Alessio Carciofi)
Via Robin Good 
Joan Stewart's curator insight,
December 26, 2012 7:35 AM
Joan Stewart: Nice scoop from Robin Good, Google is adding new app designs on an ongoing basis, easy diagram to follow what is happening with TV and Mobile mainly, they appear to be the focus.
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Este informe (en inglés) indaga sobre las opiniones de los padres cuyos hijos pertenecen a una generación móvil, desde niños en edad preescolar hasta estudiantes de la escuela secundaria.
¿Cómo perciben los padres el valor de los dispositivos móviles, qué piensan de su uso con objetivos educativos y de recreación, qué opinan de las posibilidades que brindan los móviles?
En vista del creciente interés en el M-Learning por parte de instituciones educativas, y en la expansión de los modelos de BYOD ("Trae tu propio dispositivo"), los padres pueden llegar a ser aliados clave en este nuevo campo de aprendizaje.
Good to have some help sometimes!