Information Technology & Social Media News

Content marketing is a vital component of any B2B marketing strategy.

Savvy marketers devote time and money to developing various types of content, including white papers, webinars, tweets and blogs, which appeal to and engage their audiences. But are marketers getting the most out of their content?

Here are some pointers on how marketers can get the most out of their content.

A massive survey of over 1,800 internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more.

All data derived from the Pew Research Center.

Imgur is home to the web's most popular image content, curated in real time by a dedicated community through commenting, voting and sharing.

Scoop.it Study
I've often thought Slideshare was the great underutilized weapon of content marketing. Thinking that and having the data to prove are two different things.

Thanks to the team at Scoop.it we now have the data to prove what I've FELT. In an extensive study the Scoop.it team shifted my thinking on Slideshare.

Always knew Slideshare was POWERFUL SEO VooDoo because I've had several decks BLOW UP such as:

http://www.slideshare.net/martinmartysmith/storytelling-new-seo 
Absolute #1 position on "Storytelling is the new SEO" and has been top ranked for over a year.

http://www.slideshare.net/martinsellingzoe/content-marketing-network 
This deck held on for a year and has slide out of ranking now.

You don't get much more SEO competitive than "Storytelling is the New SEO" and "Content Marketing Network so personal validation supports the Scoop.it team's great work here.

The other paradigm they shifted for me today was thinking of Slideshare as an important "visual marketing" tool. Decks are LEAN, FAST and VIRAL so great ways to share and build authority and traffic. Just wish I could get my Slideshare profile styled better. Anyone know the secret sauce for that?

Great work Scoopiteers!  

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Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!

Step 1 Create a profile on all or some of the Big Six (www.Fast-brands.com/big-six) social platforms. It takes time and no-how to manage these so it’s best to start off with one or two then add as You go.

In today’s digital world, companies large and small are judged on how they communicate with customers via social media. One nasty tweet from a business owner can easily go viral and bury a company.

Blog de Educación y Tecnología. Articulos sobre innovación pedagógica y TIC, buenas prácticas educativas, recursos digitales, formación y cursos para contribuir en la construcción de la Educación del s.

It's the ultimate smackdown--which company wins the revenue race?
Twitter's IPO is all anyone can discuss at the Keurig machine.

25 Awesome Social Media Tools (Your Brand Should Be Using) [INFOGRAPHIC]

A staggering 500 million tweets are sent per day, and 80% of active users are on mobile.

Some 302 million people actively use Twitter—in myriad ways. Here are some stats about Twitter use around the globe, according to HubSpot.

The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.

See what they found at the link...

But here’s the thing: the history of social media actually goes back a lot further, and its roots can be found in blogging, Google, AOL, ICQ, the beginnings of the world wide web and, perhaps surprisingly, CompuServe. 

Facebook launched ten years ago in February 2004. Social media hasn't, doesn't and won't stay still. As Myspace rises, Friendster declines. The pattern's repeated itself a few times already, and even Google hasn't quite cracked the magic social network formula, at least not yet. The crown currently belongs to Facebook, a company that's made some big, big startup purchases on the way, although Twitter continues to pack (arguably) more influence. A whole lot has happened in the last decade, but we've tried to squeeze the more interesting parts into something a little more visual.

In the past 5 years social media growth has exploded around the globe and, as platforms such as Twitter and Facebook expand and begin to increasingly mirror and reflect “real life”, they take on many of the problems of the offline world, too.

For example: security. With millions of social media views, updates and registrations taking place literally each and every minute, the potential for identify thieves, hackers and good, old-fashioned burglars to exploit your personal information has never been greater.

Which means it’s solely your responsibility to ensure you’re protecting yourself when using these channels...

Perhaps you’re looking to maximise visibility and brand awareness of your exciting new startup, and (wisely) feel that social media could be the best and most efficient way to do this. But with Twitter, Facebook, Instagram, Pinterest and so many platforms to choose from, where do you get started?

Which network is right for you?

Help is at hand, courtesy of this infographic from Leverage, which provides a snapshot of key statistics data for Pinterest, Twitter *, Facebook, Instagram, Google+ and LinkedIn.

Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!

5 Internet Marketing Secrets
Some of these 2014 "secrets" such as ecommerce and social media may not feel very secret, but there is still plenty of "blue ocean" in them still. Ecommerce creates great content marketing support for less and less effort (to create the story) so every website should have a store now even if all they sell is their logo merchandise.

Social media is ubiquitous but not embraced. Our recent Ecommies Study of social media for top online retailers (http://bit.ly/1gATp9p ) proved many have social media accounts but few are "social businesses".

5 Secrets Blog Post on ScentTrail Marketing
http://bit.ly/IYZIo8

5 Secrets Haiku Deck
http://bit.ly/1k6uJFu

In the past few years, businesses have rushed to use social media. About 94 percent of all businesses now use some form of social media to promote their brand and engage with customers. To be successful businesses need to define their social media goals, know their online audience and have to realize that social media is a marathon not a sprint. 

What is the most popular social network and which platform is growing the fastest? Find more of the latest facts infographic and figures about social media in 2013.

Every year, in every continent around the globe, more people are using social media to interact. Nearly 1 in 4 people in the world now use social networks.

By 2016, eMarketer predicts that 2.55 billion people worldwide will use social networks. Top areas of growth? India, Indonesia, Mexico, China and Brazil.

Wishpond has put together an infographic featuring data on worldwide social-network use. Check it out to find out what parts of the world are likely to see the greatest growth.

Over the years, we studied businesses endeavoring to master social media at various stages.

Visit the link to view 3 different visual interpretations of the 7 Success Factors of Social Business Strategy…