There’s just so much to do and so little time to do it! Have you ever felt this way? Chances are high that sometime in your life as a blogger you felt this way.
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Martin (Marty) Smith's curator insight,
July 12, 2013 6:36 AM
Why Content Gets Shared
Brian Yanish - MarketingHits.com's curator insight,
July 12, 2013 11:34 PM
Marty thanks for sharing this study. In the world of online social sharing we need to rethink of the role as content providers. My thoughts on how old content media producers need to evolve. Interesting to see how newspapers, tv and radio are starting to figure out the "value added" model of internet marketing. People will pay for digital content, and the great thing for the publishers is the low cost of distribution. Online marketers have done it for years using micro websites with targeted content and now apps. I don't see why a newspapers,etc. should be any different.
The way I see it is the newspaper and their website should be the teaser to the value added content. Right now it's like they tell the story and move on, then cry the blues, no one will pay us for our content. Now if they extended the content or partnered with someone (eg health or fitness) for value added content people would pay.
The newspapers, tv, etc, need to become the advertiser of the content, instead of depending on advertisers to support the media. They have a reader base that many bloggers would love to have, but they need to rethink the connections they make with the reader.
Martin (Marty) Smith's comment,
July 13, 2013 7:23 AM
Great analysis by Brian. I go even a step further in Saving The News&Observer http://sco.lt/4rBAOH and suggest that newspapers become part of their own rehabilitation by embracing the CROWD in real time by throwing off their "we are here to guide you" ethos. The editorial-centric model is over. Brian's idea about promotion-centric is a good one, but I want more. I want these organization deep in the weeds on things so WEB marketing they can't NOT understand how DIFFERENT life is and will always be from that magic time when a newspaper could take down a President, we could only watch 4 TV channels and exciting programming was a show about a boy named Beaver :). M
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