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Does Klout Have Enough Clout?

Does Klout Have Enough Clout? | Information Technology & Social Media News | Scoop.it
From www.businessinsider.com - September 15, 2013 12:19 PM

A startup hits adolescence.

Marty Note
Great post here about the middle years of a startp. What is life like when the kleig lates are off and the struggle to make money is on in earnest. Growth can be a great or horrible thing.

Klout has now experienced both sides of the growth coin (good and horribale). The question remains - does Klout have enough clout to make it? Jury is out, but I hope so since it is the best tool we have to know if your content is making progress out there in the north forty of the social web.


Via Martin (Marty) Smith
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GreatBusinessContent's curator insight, September 15, 2013 11:04 AM

If you think you start your small business using the same ideas and systems one year later think again!  A business model needs room and time to mature and grow.  

 

Read this article about Klout - what struck me is what they call the adlolesence stage.
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Got Klout? How TO Increase your Brand’s Online Influence

Got Klout? How TO Increase your Brand’s Online Influence | Information Technology & Social Media News | Scoop.it
From blog.kissmetrics.com - March 28, 2013 11:21 PM
Stage right: Klout. Designed to cut through the commotion, Klout provides a platform to identify industry experts and keep track of the topics you care about.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 28, 2013 9:39 PM

Does anyone question the importance of social influence now. A few weeks ago I wrote Why Your Klout Score Matters (http://scenttrail.blogspot.com/2013/03/why-your-klout-score-matters.html ).

Important? Beyond important in a Social, Mobile tinee of connection, trust and influence.
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What's Really Going on With Klout & Why it's Important to Your Business [infographic]

What's Really Going on With Klout & Why it's Important to Your Business [infographic] | Information Technology & Social Media News | Scoop.it
From www.business2community.com - July 12, 2012 4:33 AM

My friend Mark Bartikoski brought this article and infographic to my attention. It was posted on Business 2 Community..

 

Whether we like it or not, Klout is here to stay, brands use it to find influencers who will in turn become advocates, companies use it when they're interviewing perspective employees and many of our peers pay attention to it too.

 

Once scrutinized for its methods and criticized as being nothing more than an online zodiac, Klout has nevertheless secured its place in the social media...

 

Included in this piece is a tip sheet to help you raise your score.

 

How does Klout measure your score?

 

**The number of people you influence + how much you influence them + how influential they are = your Klout Score

 

What goes into your score?

 

**Retweets and mentions

 

**Comments, wall posts and likes

 

**Tips, to-do's, done

 

**Comments, shares, +1s

 

Each user gets 5 +K each day to distribute to other users they consider influential

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read article and see infographic + tip shee

                   

:Infographic by: RM Sorg WallStreetBranding

 

Read article and see infographic here: [http://bit.ly/NhrOaZ]


Via janlgordon, malek
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janlgordon's comment, July 11, 2012 3:45 PM
John van den Brink
Thank you for kind words, I really appreciate you and your wonderful support!
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La medición de la influencia social: Klout.com, Peerindex, Alianzo o Kred

La medición de la influencia social: Klout.com, Peerindex, Alianzo o Kred | Information Technology & Social Media News | Scoop.it
From www.novaigrup.com - May 7, 2013 11:08 AM
Existen diferentes plataformas que miden la influencia social, por ejemplo Klout.com, Peerindex.com, Alianzo.com, Kred.com o Twitterscore.info, este último sólo para Twitter.

Via Novaigrup, Lydia Gracia
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Five Types of Social Media Influencers [graphic matrix]

Five Types of Social Media Influencers [graphic matrix] | Information Technology & Social Media News | Scoop.it
From socialmediatoday.com - January 26, 2013 8:25 AM
What makes a good influencer? “Influence” is a concept difficult to evaluate since it refers to both subjective and objective values, resulting in a measurement of:

Via Ken Morrison, Martin (Marty) Smith, roberto toppi, Jimi Paradise, Jim Lerman, Julie Lindsay, Jimun Gimm
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Liza Loop's curator insight, January 23, 2013 9:16 PM

This looks like a good model for future oriented teaching roles.
Vicky Wason's comment January 24, 2013 12:58 PM
I will share this matrix with my business students at the University of Utah and get their comments. Thanks for sharing.
Neli Maria Mengalli's curator insight, January 28, 2013 8:30 AM

Influencers on social media are either passionate individuals who turn out to be specialists or professionals involved who use Web 2.0 tools as part of their work. They take advantage of their presence on social networks for personal gain or as representative (or ambassador) a brand, company or organization.
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Influence: What Are Tools Like Klout Really Measuring?

Influence: What Are Tools Like Klout Really Measuring? | Information Technology & Social Media News | Scoop.it
From therealtimereport.com - April 5, 2012 10:41 AM

A very interesting comparison of several measurement tools and what they really measure. [note mg]

 

For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions.

 

But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential?

 

It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence.

 

Read more: http://therealtimereport.com/2012/04/03/influence-what-are-tools-like-klout-really-measuring/


Via Martin Gysler
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Stephen Dale's curator insight, April 14, 2014 11:56 AM

Social reputation and social influence are becoming as important (if not more important) than your paper-based CV and your real-world network. But can they be empirically measured, and if so, what does your score actually mean? This article gives an overview of some of the products/services that purport to give you an influence score. Whether you take it seriously is entirely up to you!
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