Information Technology & Social Media News
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How to Automate Your Social Activities | Social Media Examiner

How to Automate Your Social Activities | Social Media Examiner | Information Technology & Social Media News | Scoop.it
Find out how Ifttt can help simplify your social media marketing. Connect your online accounts to create triggered events with if this, then that feature.

 

Are you looking to simplify management of your social activities? If so, then Ifttt is for you.

 

Don’t be put off by Ifttt’s crazy name. This is one handy tool that you should definitely know about.

 

Ifttt stands for “If this, then that,” which is a very basic way of explaining the site’s whole premise.

 

With very little effort on your part, Ifttt will connect your online accounts and services to create triggered events. After setting a trigger from one service, you can create a task to be activated automatically when the trigger goes off.

 

 


Via Martin Gysler
lelapin's comment May 5, 2012 6:15 AM
ifttt is great, I use it a lot myself (running 11 scripts at the moment to feed either one of social platforms I'm on); can hardly cope with heavy traffic though (one specific script, feeding a Facebook page with tweets, stopped functionning after only one week due to many tweets).
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6 Ways to Acquire New Customers via Social Media

6 Ways to Acquire New Customers via Social Media | Information Technology & Social Media News | Scoop.it

Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? That's seems be the question from everyone in business! [note mg]

 

We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.

 

Different brands have different challenges when it comes to customer acquisition: “If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day,” says Lisa D’Aromando, social media community manager at Equinox. Whether you’re a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web...

 

Read more: http://mashable.com/2012/03/29/customer-acquisition-social/


Via Martin Gysler
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24 SEO Experts Discuss Links vs. Tweets

24 SEO Experts Discuss Links vs. Tweets | Information Technology & Social Media News | Scoop.it

SEO is the magic word that is often the difference between a business that is concluded or who is lost to another company that is better positioned in search tools like Google, Yahoo, and so on.

 

Check out what the top SEO Experts in the industry think about links as opposed to tweets! This is also a great list of the top SEO Experts.

 

The top SEO experts give us their views on these three issues:

 

Question #1: Because of the way people share content today, do you think the impact on rankings links have will start to decrease?

 

Question #2: Do you think tweets and other social shares will ever have the kind of impact on rankings that links have today?

 

Question #3: Would you rather have a link to a blog post from an authoritative blog, or would you rather have the post tweeted by a highly authoritative figure?


Via Martin Gysler
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6 Ways To Find Out If You Are On The Google List Of Blacklisted Sites

6 Ways To Find Out If You Are On The Google List Of Blacklisted Sites | Information Technology & Social Media News | Scoop.it

This question should interest every entrepreneur and someone who is active in one way or another on social media. These different options will give you the necessary support. [note mg]

 

Imagine that you’ve spent years building a business and growing a website. You launch a promotion to email a list of potential customers with exciting new opportunities to save lots of money by doing business with you. Did you email too many people, or did you email the wrong people? Did someone turn you in as a “spammer” to one of the many spammer blacklist organizations out there?


Everyone hates real spammers, and the last thing you want to do is get labeled as one. That’s one kind of blacklist. The other kind is worse – the search engine blacklist. That’s the one that is basically a death sentence for your site because Google and other search engines stop crawling your site or even listing it in search results. No blacklist is good to get, because ISP’s and many content filtering services access Internet blacklists to figure out not only what email to block, but also what websites to block or to mark as potentially dangerous.

 

How do you know you’re on the Google List or any other database of blacklisted sites?

 

Read more: http://www.makeuseof.com/tag/8-ways-find-google-list-blacklisted-sites/


Via Martin Gysler, ABroaderView
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40 Social Media Curation Sites and Tools

40 Social Media Curation Sites and Tools | Information Technology & Social Media News | Scoop.it

Last month I shared 40+ networks that you could consider depending on your niche or interests. As part of my commitment to this community, I shared that I will expand on this list througout 2012. So here is the first addition to that build! The topic- Curation!I thought I would focus on curation because a) I have a favorite site and b) there has been a lot of “press” on Pinterest as a curation tool and as a result I thought the timing was right. However before I list the sites lets talk curation.

 

What is social media curation?

 

Today, with the exponential growth of social networks and blogs, it can be overwhelming searching for information on the internet. As a result, the act of filtering, selecting, reviewing and providing commentary with a perspective on an article, or collection of articles, have become increasingly important. This is known as social media curation. Recently, I had posed the question : What is a social media curator” on Linkedin.

 

Read more: http://socialmediapearls.wordpress.com/2012/01/22/40-social-media-curation-sites-and-tools/


Via Shirley Williams (appearoo.com/ShirleyWilliams), Martin Gysler
Robin Good's comment, January 22, 2012 7:33 AM
Hi Shirley, thank you for sharing this valuable list of tools. It is much appreciated and can be indeed used by many people.

I have taken permission to add my little contribution to it as it is becoming not easy for most people to identify the type of tools they may be needing.

http://socialmediapearls.wordpress.com/2012/01/22/40-social-media-curation-sites-and-tools/#comment-583

Thanks again Shirley for your good work!
Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, January 22, 2012 9:26 AM
Thanks Everyone for this feedback. Just wonderful.

Robin- absolutely appreciated the feedback. I did visit all the sites to ensure that they were still in operation however missed some very important details. So thank you so much for providing the clarification needed. :))
Carey Leahy's comment, January 22, 2012 6:56 PM
Martin you need to do a little of what the article says - add your own perspective! I read the info and thought you had written it until I went to the link.
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HOW TO Post Your Tweets At Optimal Times

HOW TO Post Your Tweets At Optimal Times | Information Technology & Social Media News | Scoop.it

Ever wondered what your truly best times to Tweet are? Knowing when you can reach most of your friends and followers can have a huge impact. We found that it can increase the number of clicks by 200%, double your retweets and considerably increase your Klout score.

 

So, over the past few weeks, we over here at Buffer sat down with the team from SocialBro and brainstormed a solution for you.

 

SocialBro is a wonderful Social Media dashboard that gives you a huge amount of information about your Twitter account. Personally I have been very successful understanding more where my followers are from, whom I engage with the most and much more...

 

Read the full article: http://blog.bufferapp.com/how-to-post-your-tweets-at-optimal-times


Via Martin Gysler
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