Information Technology & Social Media News

Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each:

Social Network Marketing

As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers.

Mobile / SMS Marketing

Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing.

Content Marketing

Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.

 

This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix.

Via Lauren Moss, Brian Yanish - MarketingHits.com

As it turns out, social media and search go hand-in-hand...

From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something.

For marketers, understanding the searches that lead to improved engagement is critical.

To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for.

Via Lauren Moss, John van den Brink