'Social-Business', 'Social-Networking' in Information Technology & Social Media News

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Six ways to create great content in just 15 minutes a day

From www.businessesgrow.com - June 13, 2012 6:43 PM

Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!

Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.

Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!

Preparation

Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...

How to Automate Your Social Activities | Social Media Examiner

From www.socialmediaexaminer.com - April 19, 2012 7:03 PM

Find out how Ifttt can help simplify your social media marketing. Connect your online accounts to create triggered events with if this, then that feature.

Are you looking to simplify management of your social activities? If so, then Ifttt is for you.

Don’t be put off by Ifttt’s crazy name. This is one handy tool that you should definitely know about.

Ifttt stands for “If this, then that,” which is a very basic way of explaining the site’s whole premise.

With very little effort on your part, Ifttt will connect your online accounts and services to create triggered events. After setting a trigger from one service, you can create a task to be activated automatically when the trigger goes off.

Via Martin Gysler

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lelapin's comment May 5, 2012 6:15 AM

ifttt is great, I use it a lot myself (running 11 scripts at the moment to feed either one of social platforms I'm on); can hardly cope with heavy traffic though (one specific script, feeding a Facebook page with tweets, stopped functionning after only one week due to many tweets).

Rescooped by Jesús Hernández from BUSINESS and more

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6 Ways to Acquire New Customers via Social Media

From mashable.com - April 4, 2012 7:51 AM

Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? That's seems be the question from everyone in business! [note mg]

We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.

Different brands have different challenges when it comes to customer acquisition: “If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day,” says Lisa D’Aromando, social media community manager at Equinox. Whether you’re a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web...

Via Martin Gysler

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The Benefits of Expanding Your Business Into A Global Market

From anisesmithmarketing.com - February 12, 2012 7:58 AM

The global market and the new online tools open new doors to all marketers in the world. To know how use it is a must and a chalenge for all marketers today and gives so many possibilities to break some limits. This post contain a very interesting approach about this subject [note Martin Gysler]

The biggest change that has happened in the last fifteen years is the monumental growth in technology. This has played a huge role in changes for students, individuals and organizations. The most drastic change has happened within organizations, as they have had to adapt the entire organization to technological changes. Changes such as this can sometimes be quite a challenge, especially when things change at such a fast pace as the growth of technology within the past few years.

Businesses and Business Managers can view these technology changes as obstacles or opportunities. These changes should be viewed as opportunities that will be both beneficial to current employees and the entire organization.

Via Martin Gysler

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5 Reasons Why Brands Should Integrate Google+ With Their Paid Search

From groupmnext.com - May 30, 2012 6:18 PM

With the connection of AdWords to Google+ Pages via Social Extensions, Google is enticing advertisers to build a presence on the site.

As expected, Google continues to advance its efforts to make Google+ a success as it further integrates the social platform into its core products to encourage adoption and increase activity. With the recent connection of AdWords to Google+ Pages via Social Extensions, Google is enticing AdWords advertisers to build a strong presence on the social site.

By enabling Social Extensions, consumers will be able to see all recommendations a brand has received, whether they are viewing a paid ad, a search result or your Google+ Page. There are currently two types of Social Extensions: Personal and Basic. Personal shows you the number of people within your Google+ Circle who have +1’d your landing page or your Google+ Page, while Basic shows how many people across the web have +1’d your page.

6 Ways To Find Out If You Are On The Google List Of Blacklisted Sites

From www.makeuseof.com - April 6, 2012 9:07 PM

This question should interest every entrepreneur and someone who is active in one way or another on social media. These different options will give you the necessary support. [note mg]

Imagine that you’ve spent years building a business and growing a website. You launch a promotion to email a list of potential customers with exciting new opportunities to save lots of money by doing business with you. Did you email too many people, or did you email the wrong people? Did someone turn you in as a “spammer” to one of the many spammer blacklist organizations out there?

Everyone hates real spammers, and the last thing you want to do is get labeled as one. That’s one kind of blacklist. The other kind is worse – the search engine blacklist. That’s the one that is basically a death sentence for your site because Google and other search engines stop crawling your site or even listing it in search results. No blacklist is good to get, because ISP’s and many content filtering services access Internet blacklists to figure out not only what email to block, but also what websites to block or to mark as potentially dangerous.

How do you know you’re on the Google List or any other database of blacklisted sites?

Via Martin Gysler, ABroaderView

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Rescooped by Jesús Hernández from SOCIAL MEDIA, what we think about!

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Building Awesome Relationships For Links, Likes, and Love

From www.seomoz.org - March 31, 2012 12:09 PM

A comprehensive article on the subject and perfect for a Saturday or you've maybe a bit more time to read ... :) [note mg]

Link building isn't really link building. It's relationship building. Links are just the proof of the relationship, as are the tweets, likes, sales… relationship building is link building. Your social graph is your linkerati.

Tom Critchlow encapsulates this with one of these Distilled Pro Tips:

Here's a few tactics and strategies to build and leverage relationships that lead to links, likes, sales and more. Outreach is for tomorrow. Relationships are for life. Let's go!...