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Information Technology & Social Media News
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Mobile Marketing and Technology are my passions.... those are the ones I can confess ;-)
Curated by
Jesús Hernández
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Raphaele & Justine's curator insight,
March 25, 2013 5:24 AM
Avec 56% d'augmentation des dépenses dans les médias sociaux, les entreprises doivent soigner leurs objectifs et le suivi des résultats
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Customer retention calls for a different content strategy
SUMMARY: B2B marketers are paying more attention to customer retention and should adjust their campaigns to that specific purpose, Ardath Albee writes. Content marketing should encourage the embrace and use of the purchased product, and help customers find more value in it. Probe them for their expansion plans and potential problems with the product or service, and give even the smallest customers the attention they need and deserve.
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Inbound marketing can help small B2Bs compete with big ones
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Two new Twitter tools have been released that are perfect for B2B marketers to gauge a Twitter presence and alter it in order to boost engagement and interest.
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Panagiotis Kamasia 's curator insight,
March 10, 2013 10:42 AM
A well-run social media strategy and program at your company is like running a passenger rail system.
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This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.
To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along How do you keep up?."
Remember:
** Platforms may change but marketing fundamentals remain the same
** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.
** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.
** Know your audience and go where you will find them. This might mean giving up on one of the major platforms. Swallow hard and do it!
** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.
** Go to a trusted source for information but be warned: Such a place may not (yet) exist.
Curated by Jan Gordon covering "Curation, Social Business and Beyond"
See article here: [http://bit.ly/VcYLb]
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