Information Technology & Social Media News
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Information Technology & Social Media News
Mobile Marketing and Technology are my passions.... those are the ones I can confess ;-)
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How To Build A Social Media Marketing Funnel [INFOGRAPHIC]

How To Build A Social Media Marketing Funnel [INFOGRAPHIC] | Information Technology & Social Media News | Scoop.it
How can you use social media to boost your brand?

Via Brian Yanish - MarketingHits.com, donhornsby, Martin (Marty) Smith
Brianne Mellon's curator insight, May 7, 2014 10:44 AM

How to use social media to boost your brand. Good visuals! This post really speaks for itself. 

EZSelect's curator insight, May 7, 2014 2:34 PM

Very good layout showing who's using which social media channels.

Luis Cano's curator insight, May 25, 2014 6:35 PM

Social media marketing funnel...

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Facebook vs LinkedIn [infographic]

Facebook vs LinkedIn [infographic] | Information Technology & Social Media News | Scoop.it
Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.

Via Georgina Lester, Mark Gittos, Martin (Marty) Smith
Nicoletta Gay's curator insight, March 29, 2014 3:47 PM

The standard answer usually is: Facebook is for B2C while LinkedIn is for B2B. It is actually more complex than that.    

Victor Juarez's curator insight, March 31, 2014 5:55 PM

Facebook or  Linkedin? Mejor las dos pero si hay que elegir...

Dawn Jensen's curator insight, April 8, 2014 5:59 PM

For those who are looking to see how they would reach a potential client or prospect, here's a great way to see top-tiered social networks side by side.

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The Future of Marketing | Visual.ly Infographic

The Future of Marketing | Visual.ly Infographic | Information Technology & Social Media News | Scoop.it
Optimal Targeting’s CEO David Konigsberg shares his insights on the future of marketing with this new metaphysically inclined infographic. It effect

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, September 6, 2013 10:12 AM

Great Infographic and I bet at least half right :). M

AlGonzalezinfo's curator insight, September 6, 2013 1:31 PM

Another great Scoop David!  I will take the test later and report my results  :)

Robin Martin's curator insight, September 14, 2013 11:53 AM

Right Marty...great infographic! Thanks for the scoop!

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The Content Marketing Mix [INFOGRAPHIC] - Pardot

The Content Marketing Mix [INFOGRAPHIC] - Pardot | Information Technology & Social Media News | Scoop.it
As the proliferation of the web continues to create more independent and informed consumers, sales and marketing teams have had to evolve their strategies to cater to a generation of consumers that no longer wish to be “sold” to.

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, July 16, 2013 9:56 AM

Working on a business plan for a suite of publishing tools called SpinSnip and found this post and graphic from the inbound marketing team at Pardot (didn't know they were purchased by SalesForce...interesting) helpful. 

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Infographic: What Drives Social Media Searches and Engagement?

Infographic: What Drives Social Media Searches and Engagement? | Information Technology & Social Media News | Scoop.it

As it turns out, social media and search go hand-in-hand...


From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something.

For marketers, understanding the searches that lead to improved engagement is critical.

To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for.


Via Lauren Moss, John van den Brink
Joe Wise's curator insight, May 21, 2013 5:33 PM

Helpful in knowing which clients will need you to pull content out of thin air for them >

Ramzi Mouakassa's curator insight, May 22, 2013 7:06 AM

Not a surprise at all that the top 5 searched topics socially are (1) Technology / Scoial Media, (2) Fitness, Health, & Sports, (3) Music, (4) F&B, & (5) Travel... I think that this one dropped Movies / Cinema for sure

Michelle Gilstrap's curator insight, May 22, 2013 12:37 PM

Ever wonder what people are searching for? This infographic will open your eyes. If you have a small business, you might want to be on the social media that can get this type of search by consumers.

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Social Business Trends 2014 [INFOGRAPHIC]

Social Business Trends 2014 [INFOGRAPHIC] | Information Technology & Social Media News | Scoop.it
Imgur is home to the web's most popular image content, curated in real time by a dedicated community through commenting, voting and sharing.

Via Salah ALhaj Ahmed, Martin (Marty) Smith, Ivo Nový
Martin (Marty) Smith's curator insight, April 1, 2014 12:58 AM

File this infographic under "stats to help sell social to the c level" and good luck.

Tomas Trejbal's curator insight, April 1, 2014 2:36 AM

Social Business Trends 2014...

StrutturaFine | pl's curator insight, April 4, 2014 12:33 PM

Numeri, tendenze, stats | il #Mobile su tutto

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Content Marketing Is The New SEO [Infographic]

Content Marketing Is The New SEO [Infographic] | Information Technology & Social Media News | Scoop.it

We hear a lot about content marketing these days. It is a phrase a lot of folks throw around to make themselves sound smarter but not many folks understand or


Via massimo facchinetti, Martin (Marty) Smith
Martin (Marty) Smith's curator insight, September 15, 2013 6:07 AM

The Who, What, Where, When, Why and How of content marketing in a sleek infographic. Use it with your CFO to justify funding the "new SEO".

Emmanuel 'Manny' Gigante's curator insight, September 20, 2013 3:56 PM

SEO WHAT????

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How to Measure Content Marketing Success | Infographic

How to Measure Content Marketing Success | Infographic | Information Technology & Social Media News | Scoop.it

This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?

 

In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:

• Awareness (e.g., search engine rank for target keywords,  social metrics such as likes and followers);• Consideration (longer average visit duration, social shares); and• Conversion (increased conversion rate, growth in newsletter subscriptions).

In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”

Read more at the article link...


Via Lauren Moss, Alessandro Rea, Martin (Marty) Smith
tonic ATX's curator insight, April 7, 2014 10:32 AM

Love this graphic on measuring content:

Digital Marketing - WSI France's curator insight, April 24, 2014 5:33 AM

Comment mesurer votre marketing de contenu? La réponse avec cette infographie

Carlos Bisbal's curator insight, June 19, 2014 1:36 PM

¿Como medir el éxito del marketing de contenidos? #infografia #infographic #marketing

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Content Marketing : The Game [Infographic]

Content Marketing : The Game [Infographic] | Information Technology & Social Media News | Scoop.it

Source : Socialears


Via Frédéric DEBAILLEUL, William Deckers, malek, Ricard Lloria, Aida
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Growth of digital marketing in 2013 [Infographic]

Growth of digital marketing in 2013 [Infographic] | Information Technology & Social Media News | Scoop.it
This Infographic explains the expected growth in various areas of digital marketing for 2013

Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's curator insight, March 31, 2013 3:12 PM

Good infogrpaphic about continued grwoth of digital marketing in 2013.