Information Technology & Social Media News

A staggering 500 million tweets are sent per day, and 80% of active users are on mobile.

Some 302 million people actively use Twitter—in myriad ways. Here are some stats about Twitter use around the globe, according to HubSpot.

Via Lauren Moss, Stefano Principato, massimo facchinetti

A massive survey of over 1,800 internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more.

All data derived from the Pew Research Center.

Via Lauren Moss, Charles Mungai

Facebook launched ten years ago in February 2004. Social media hasn't, doesn't and won't stay still. As Myspace rises, Friendster declines. The pattern's repeated itself a few times already, and even Google hasn't quite cracked the magic social network formula, at least not yet. The crown currently belongs to Facebook, a company that's made some big, big startup purchases on the way, although Twitter continues to pack (arguably) more influence. A whole lot has happened in the last decade, but we've tried to squeeze the more interesting parts into something a little more visual.

Via Lauren Moss

In the past few years, businesses have rushed to use social media. About 94 percent of all businesses now use some form of social media to promote their brand and engage with customers. To be successful businesses need to define their social media goals, know their online audience and have to realize that social media is a marathon not a sprint. 

Via Lauren Moss

Social media is one of those things that businesses of all sizes know that they need to do, but they are not really sure how to do it, where they can find the time to do it, or if they are willing to pay someone else to do it.

Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith

One of the challenges many website owners have is creating natural or quality back-links from sites with good reputations. One of the first things you should do is submit your site to Security Veri...

Via Lauren Moss, Philippe Trebaul, John van den Brink, Gladys Pintado

We know that social media so pervasive that it affects many aspects of our lives, but this infographic thoroughly examines the impact that social media has made. 

Created by the folks at My Life, this infographic charts the shift in power in the music industry as well as the fact that brand posts on Facebook reach their target audience within half-an-hour. 

Other tidbits include the fact that 89% of employers have hired people through LinkedIn, and that professors also use social media to educate their students. 

View some highlights of the infographic at the article link or view it in its entirety here.

Via Lauren Moss, massimo facchinetti

Thinking of tweeting about an upcoming holiday? Don’t. Thinking of sharing a photo of your latest grand purchase? Don’t. Thinking of checking in at the airport before your vacation? Don’t.

Via Gust MEES, ABroaderView

Social media marketing is a great way to reach out to your loyal customers and find new leads. Check out the infographic below to discover the benefits of advertising on social networks and some advanced tips for bolstering your brand.

Via Lauren Moss, Jim Doyle

Social’s on the move. Welcome to the city hall that never sleeps—where people are more likely to tweet about a pothole or support bike lanes on Facebook than go to a city council meeting.

 

City governments that want to keep a finger on the pulse of their transit arteries don’t need an invitation. They just need to know how to listen, which will help them figure out the life of the connected commuter, as depicted in our graphic with IBM.

Via Lauren Moss, massimo facchinetti

Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge.

We obviously can’t be online all day, even for those of us who are social media managers or strategist. But how do you know when to best reach your audience? There are a couple different ways to determine when your audience is online: view the infographic and visit the article link for insights and takeaways...

Via Lauren Moss, Jose Maria Hernandez Montes, massimo facchinetti

As it turns out, social media and search go hand-in-hand...

From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something.

For marketers, understanding the searches that lead to improved engagement is critical.

To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for.

Via Lauren Moss, John van den Brink

The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.

See what they found at the link...

Via Lauren Moss, Charles Mungai

Imgur is home to the web's most popular image content, curated in real time by a dedicated community through commenting, voting and sharing.

Via Salah ALhaj Ahmed, Martin (Marty) Smith, Ivo Nový

In the past 5 years social media growth has exploded around the globe and, as platforms such as Twitter and Facebook expand and begin to increasingly mirror and reflect “real life”, they take on many of the problems of the offline world, too.

For example: security. With millions of social media views, updates and registrations taking place literally each and every minute, the potential for identify thieves, hackers and good, old-fashioned burglars to exploit your personal information has never been greater.

Which means it’s solely your responsibility to ensure you’re protecting yourself when using these channels...

Via Lauren Moss

Every year, in every continent around the globe, more people are using social media to interact. Nearly 1 in 4 people in the world now use social networks.

By 2016, eMarketer predicts that 2.55 billion people worldwide will use social networks. Top areas of growth? India, Indonesia, Mexico, China and Brazil.

Wishpond has put together an infographic featuring data on worldwide social-network use. Check it out to find out what parts of the world are likely to see the greatest growth.

Via Lauren Moss

An infographic detailing which states have the most identity fraud complaints, the most popular strategies used, and some ways to protect yourself.

Via Gust MEES, TheSoulfulEMU

This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?

 

In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:

• Awareness (e.g., search engine rank for target keywords,  social metrics such as likes and followers);• Consideration (longer average visit duration, social shares); and• Conversion (increased conversion rate, growth in newsletter subscriptions).

In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”

Read more at the article link...

Via Lauren Moss, Alessandro Rea, Martin (Marty) Smith

The progression of social networking has created some mind blowing statistics and metrics when it comes to what goes on within social media in a day.

 

This infographic, Social Media In A Day, contains statistics and metrics from 10 different popular social networking services, presented in a way that makes it easy to grab key statistics.

For example, on Facebook alone there are 2.7 billion (yes, billion) likes each day...

Via Lauren Moss, Ivo Nový

This is a fantastic infographic about the psychology of influence.

 

No matter how much technology advances, the triggers behind human behavior remain the same. With the right planning you can use psychology to increase conversions and improve your bottom line.

Via Ivo Nový

Social media marketing is a great way to reach out to your loyal customers and find new leads. Check out the infographic below to discover the benefits of advertising on social networks and some advanced tips for bolstering your brand.

Via Lauren Moss, malek

It’s about time you give some love to Google+, a social media platform set to attract more people not only because of its new dressed up interface, but also by the recent features added.

 

Google+ is obviously betting big on photos as it launches its ability to “auto awesome” images uploaded to it. Its mobile app came through with its refreshing updates as well. All in all, it has been a very active month for Google+ and the new wave of features is projected to increase its social networking share.

Now here’s an infographic ready to turn anyone who’s willing to make the jump an instant Google+ savvy user.

Via Lauren Moss, massimo facchinetti

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.

This infographic breaks down ways that social media influences the visibility of your website in search results, including:

 

Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website
Via Lauren Moss, Brian Yanish - MarketingHits.com