Information Technology & Social Media News
131.0K views | +0 today
Follow
Information Technology & Social Media News
Mobile Marketing and Technology are my passions.... those are the ones I can confess ;-)
Your new post is loading...
Your new post is loading...
Rescooped by Jesús Hernández from Entrepreneur Bookstore
Scoop.it!

What is Influence Marketing and Why is it So Important to Your Business

What is Influence Marketing and Why is it So Important to Your Business | Information Technology & Social Media News | Scoop.it
The reason people say, "it's not what you know, it's who you know" is that human relationships are essential for getting things done. P

Via janlgordon, John van den Brink, Ivo Nový
janlgordon's comment, November 15, 2013 3:41 PM
John van den Brink, Thank you!
Kimberley Vico's curator insight, November 27, 2013 6:39 PM

Your definition to Influence Marketing...!

internetdoctor's curator insight, March 7, 2014 9:35 AM

This is a bit of an over-simplification when it comes to influencers and marketing.  Identification of the influencer is an extremely difficult task, but getting the influencer to influence for you and your business...ahhh...that may friends is the "Holy Grail".  

Rescooped by Jesús Hernández from Curation, Social Business and Beyond
Scoop.it!

Top Social Internet Retailers [Infographic]

Top Social Internet Retailers [Infographic] | Information Technology & Social Media News | Scoop.it

Via janlgordon
janlgordon's comment, January 15, 2013 9:20 PM
Hi Jesse Soininen Thanks for your comment, I like what you said as well, this picture is definitely worth a thousand words!
janlgordon's comment, January 15, 2013 9:21 PM
Hi Brian Shields - thanks so much for your comment here. Very interesting information on this infograph for sure!
Rescooped by Jesús Hernández from Curation, Social Business and Beyond
Scoop.it!

Social Network Tribes Gaining Momentum - The Latest Findings [Infographic]

Social Network Tribes Gaining Momentum - The Latest Findings [Infographic] | Information Technology & Social Media News | Scoop.it

This piece is by Jeff Bullas and infographic by Go-Gulf.com

 

Intro:

 

There is one thing we do know and that the era of one social network that fits all is gone. The social network tribes are splintering onto different social media platforms because they now have real choice.

 

What you'll find in the infographic is demographics, monthly visitors on each network, who's on what network

 

So Who is Using What?

 

Here are a few findings on 5 major social networks:

 

Time spent by Average Social networking user per month

 

**Facebook 405 minutes

 

**Pinterest  405 minutes

 

**Twitter        89 minutes

 

**Linkedin       21 minutes

 

**Google+         Why You Shouldn't Ignore G00gle+

                               Updated information

 

There are lots of links to other articles about social networking in this piece that will give you more data on demographics

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read article and see infographic here: [http://bit.ly/LUujhk]


Via janlgordon
Beth Kanter's comment, July 5, 2012 6:14 PM
This post caught my eye the other too .. thanks for curating it
Rescooped by Jesús Hernández from Storytelling, Social Media and beyond
Scoop.it!

Your Story is Your Brand - Empower Employees and Customer Advocates to Carry the Message

Your Story is Your Brand - Empower Employees and Customer Advocates to Carry the Message | Information Technology & Social Media News | Scoop.it

Via janlgordon
janlgordon's comment, September 7, 2013 3:50 PM
Jean Schiller - You're preaching to the choir, companies have all the social intelligence tools and technology to accomplish this. They need to be informed - investing in marketing is the old way of doing business. Investing in people to communicate your message is the new way.
Russ Merz, Ph.D.'s comment September 7, 2013 8:38 PM
Scalability only works with very standardized and repeatable product/services. If you are a customized job shop the scalability of direct SME interaction is limited and ultimately a money losing proposition, unless you bill for it. Think about legal or medical practices where every interaction is likely to be unique.
janlgordon's comment, September 9, 2013 2:10 PM
Hans Heesterbeek I absolutely agree with you, thank you for your comment.
Rescooped by Jesús Hernández from Curation, Social Business and Beyond
Scoop.it!

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up | Information Technology & Social Media News | Scoop.it

This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.

 

To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along  How do you keep up?."

 

Remember:

 

** Platforms may change but marketing fundamentals remain the same

 

** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.

 

** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.

 

** Know your audience and go where you will find them. This might mean giving up on one of the major platforms.  Swallow hard and do it!

 

** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.

 

** Go to a trusted source for information but be warned: Such a place may not (yet) exist.

 

Curated by Jan Gordon covering "Curation, Social Business and Beyond"

 

See article here: [http://bit.ly/VcYLb]

 


Via janlgordon