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Rescooped by
Jesús Hernández
from Online Business Models
onto Information Technology & Social Media News |
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"What if news organizations confronted the reality that nearly all media will be 'social media' a decade hence?
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IPG Mediabrands presenta a través de un nuevo informe las principales conclusiones extraídas de la última edición del Mobile World Congress.
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A new rumor says Nothing is working on a new phone — and it might be missing the Nothing Phone 1's most unique feature.
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Una investigación interna de Facebook revela que la empresa sabe desde hace años que Instagram es una red social que propone dinámicas tóxicas a las adolescentes.
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Learn what factors influence readability and legibility in web and mobile user interfaces and check how to improve them for better user experience.
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A propósito del aniversario de la World Wide Web, analizamos pasado, presente y futuro de la red con el profesor Quelic Berga.
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SpaceX's Starlink internet service will go public once its cash flow is predictable, Elon Musk said Tuesday.SpaceX must endure...
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Online marketing has become a messy mix of direct marketing, seo, tricks, tips, code and guesswork. It’s an always-moving target and it’s mostly focused on tactics, not strategy, becaus… Via Ana Cristina Pratas
Ana Cristina Pratas's curator insight,
August 31, 2019 5:14 AM
Online marketing has become a messy mix of direct marketing, seo, tricks, tips, code and guesswork. It’s an always-moving target and it’s mostly focused on tactics, not strategy, because tactics are easy to measure.
Marketing online, on the other hand, is what happens when the work to serve our audience arrives in an electronic form. Marketing online is simply marketing–the act of making things better by making things–aided by a mouse and a keyboard.
Careful not to get stuck focusing on the wrong one. You need both, but one drives the other.
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As Uber expanded into Southeast Asia, Latin America, and the Middle East, it faced a major problem: The design that helped make it a powerhouse wasn’t as effective in these new markets.
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The idea that FaceApp is somehow exceptionally dangerous threatens to obscure the real point: All apps deserve this level of scrutiny. Via THE OFFICIAL ANDREASCY, massimo facchinetti
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¿Y si con una bombilla, además de obtener luz tuviéramos acceso a Internet de gran velocidad? Con la tecnología Li-Fi es posible, y está más cerca de lo que pensamos. Via Gumersindo Fernández
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Os comentamos las sospechas hace unos días, Twitter compró una empresa de marketing por email especializada en la personalización de contenido, y en enero compraron Summify… ahora desde el blog de Twitter confirman el lanzamiento de sus “newsletters personalizadas”. El objetivo es permitir enviar un email semanal con lo más relevante que pasa por nuestra… Via Ramon Aragon
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En el blog de Google han presentado el proyecto de una empresa que puede salvar muchas vidas. Se trata de Modoo, una startup con sede en China que ha creado el parche de monitoreo fetal más pequeño del mundo, empresa que ha ganado el premio Judge´s Choice en el Día de demostración de Google para… Via Mariano Fernandez S.
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This post lists the best video to MP3 converter and 10 free YouTube video to MP3 converters to help you quickly convert video to MP3.
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OpenAI ha decidido invertir en Figure AI, que desea apoyarse en la matriz de ChatGPT para desarrollar nuevos modelos de IA para sus robots.
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Discord switched to React Native for its Android app to ensure Android users will get new features and updates at the same time iOS users do.
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El fabricante surcoreano LG ha confirmado las especulaciones sobre el cierre de su negocio d
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User Experience Testing: What and How to Test UX in 2021 - Follow the Inkbot Design Blog for more Inspiration and Designer Tutorials.
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Insta360 presenta su diminuta cámara de acción Go 2 con tecnología de estabilización digital que te puedes poner a modo de clip en cualquier parte...
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Stolen data allegedly includes that of an unreleased version of 'The Witcher 3'....
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How 5G will combine with cloud computing to make smart cities of the future more beneficial to residents and industries alike. Via massimo facchinetti
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Chip allowing Brain-Computer Communication to come 'before the end of next year' - Elon Musk Via TechinBiz
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At DARPA's Electronics Resurgence Initiative 2019 in Michigan, Intel introduced a new neuromorphic computer capable of simulating 8 million neurons. Neuromorphic engineering, also known as neuromorphic computing, describes the use of systems containing electronic analog circuits to mimic neuro-biological architectures present in the nervous system. Scientists at MIT, Perdue, Stanford, IBM, HP, and elsewhere have pioneered pieces of full-stack systems, but arguably few have come closer than Intel when it comes to tackling one of the longstanding goals of neuromorphic research — a supercomputer a thousand times more powerful than any today. Case in point? Today during the Defense Advanced Research Projects Agency’s (DARPA) Electronics Resurgence Initiative 2019 summit in Detroit, Michigan, Intel unveiled a system codenamed “Pohoiki Beach,” a 64-chip computer capable of simulating 8 million neurons in total. Intel Labs managing director Rich Uhlig said Pohoiki Beach will be made available to 60 research partners to “advance the field” and scale up AI algorithms like spare coding and path planning. “We are impressed with the early results demonstrated as we scale Loihi to create more powerful neuromorphic systems. Pohoiki Beach will now be available to more than 60 ecosystem partners, who will use this specialized system to solve complex, compute-intensive problems,” said Uhlig. Pohoiki Beach packs 64 128-core, 14-nanometer Loihi neuromorphic chips, which were first detailed in October 2017 at the 2018 Neuro Inspired Computational Elements (NICE) workshop in Oregon. They have a 60-millimeter die size and contain over 2 billion transistors, 130,000 artificial neurons, and 130 million synapses, in addition to three managing Lakemont cores for task orchestration. Uniquely, Loihi features a programmable microcode learning engine for on-chip training of asynchronous spiking neural networks (SNNs) — AI models that incorporate time into their operating model, such that components of the model don’t process input data simultaneously. This will be used for the implementation of adaptive self-modifying, event-driven, and fine-grained parallel computations with high efficiency.
Via Philippe J DEWOST
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Intel plans to make its digital brain chip, code-named Loihi, available to researchers in 2018, in a bid to put its hardware into cutting-edge AI applications. Will your PC be next?
Intel is reportedly preparing to fabricate “Loihi,” a self-learning “brain chip” that mimics how the human intellect functions, as a foundation for further developments in artificial intelligence. Named after an active undersea volcano south of the island of Hawaii, Intel said in a statement Monday that Loihi includes a total of 130,000 silicon “neurons” connected with 130 million “synapses,” the junctions that in humans connect the neurons within the brain. The Loihi chip, which Wiredreported will be manufactured next month on Intel’s 14-nm process technology, will be shared with leading universities and research institutions next year in a bid to advance AI development, Intel said.
Coincidentally, Microsoft said that it, too, is working on ways to develop new avenues for alternative computing, including manufacturing actual chips and systems, as well as developing software to power quantum computers. Intel’s Loihi doesn’t employ quantum techniques, but it has a similar goal: Instead of trying to “brute force” its way into a solution, as traditional chips do, Loihi tries to mimic the parallel structure of the human brain to arrive at those same answers much more efficiently. Intel said it believes the Loihi chip could be used autonomously, A Loihi-powered medical device, for example, could determine what a “normal” heart rate was and therefore be able to figure out when an abnormal heart condition presented itself. Intel emphasized that its chip is intended to “self-learn,” teaching itself the answers to problems, using its digital array of synthetic neurons and synapses. Each “neuromorphic core” includes a learning engine that can be programmed to adapt. “As AI workloads grow more diverse and complex, they will test the limits of today’s dominant compute architectures and precipitate new disruptive approaches,” Michael Mayberry, corporate vice president and managing director of Intel Labs, wrote in a blog post. Via Dr. Stefan Gruenwald
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El ejercicio y entrenamiento físico son más que necesarios para que nuestro cuerpo se sienta en forma, pero no siempre se cuenta con el tiempo necesario para asistir al gimnasio. Por ello, hemos preparado un listado con las mejores alternativas para hacer ejercicio desde la comodidad de tu casa. Ejercicios en casa Comenzamos con una… Via Mariano Fernandez S.
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Marketing with content is NOT the same thing as content marketing. Learn the difference and eight steps to content marketing – Content Marketing Institute Via massimo facchinetti
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If you are wondering what the future of news may really look like, my advice is to give a very good read to this fantastic article.
In it, Nicco Mele and John Wihbey report the sad state of the news industry and illustrate the facts that indicate an alternative, high-value path that can be taken for the future. The tracks are already there, paved by some pioneering orgs and by a bunch of small individual personalities on the web.
This article distills the very own business and development approach I have been using since 2008, when I have decided to move away from depending on Google-based advertising revenues and toward the creation of a service dedicated specifically to develop information-based micro-businesses focusing on individual personalities.
Here, from a ton of interesting content I have excerpted 10 key thoughts that stand out for me as being fully representative of the new model that is emerging for the future of the news business (curators, subject-mater experts, individual with a real expertise read closely).
1) ...terrifying signs of the decline of the news industry.
...three of America’s most esteemed papers for sale — The Boston Globe, the Chicago Tribune, and the Los Angeles Times...
2) News revenue remains overwhelmingly dependent upon advertising, but the radical connectivity of the Internet has greatly diminished both the scale of newspapers’ reach as well as the value of advertising.
3) What if journalists became like your doctor, dentist, or teacher — people who provide a valuable service to you, and whose name, voice, and personality are more intimate? ...The question then becomes how to create a social presentation layer that wraps around news — preserving the integrity of the product but updating its interface to fit with human behavior in the digital age.
4) Without an identity, much journalistic content will increasingly be swept around the Internet in an anonymous blur of sharing and finding through networks, with little regard for the source or the labors taken to produce that news.
5) ...re-design the newspaper to be a platform for talent across multiple media. ......what if news outlets decided to flip their model, so that the editorial staff was not subservient to the brand, but the “brand” became a platform for talent?
6) ...outlets, like Boing Boing, are making money largely based on the brands of several smart, interesting personalities. Many of the “blogging networks” are built around aggregating traffic across different online personalities. One could name dozens of examples where a single blogger or news personality is driving substantial traffic. ...we’re already likely to see a “new dance between top talent and media brands,”... “If brands are successful at assembling enough talent,” ... “they’ll succeed because they provide easy entry points for us consumers.”
7) The future of news organizations is a lot of [diversfied] revenue sources — maybe as many as 30 or 40 — and none of them account for a substantial stake of the organization’s income.
8) In March of 2008, Kevin Kelly famously put forth the theory of 1,000 true fans as a potential future for music. Find 1,000 dedicated enthusiasts willing to pay you $100 a year for your music, and then you don’t have to worry about selling albums.
9) Why are more journalists not doing the same — and creating more kinds of editorial products to sell — while cultivating a paying fan base?
With the decline of trust and loyalty in large institutions, it is increasingly hard to imagine people in the coming decades subscribing because of loyalty to an institutional Big Media entity. Yet it’s easy to imagine them wanting to fund several people whom they trust to bring them information they care about.
10) ...research to date shows that the average news consumer is a creature of habit, circling back to the same two to four big websites to get their news. But this will not continue in perpetuity... “Elite” news consumers — ... already organize their consumption this way, around key Twitter and RSS feeds, following lists of personalities they like or admire. The broader public will ultimately begin to shift in this direction.
Milestone. Must-read article. Insightful. Inspiring. Well-documented. 10/10
Full article: http://www.niemanlab.org/2013/04/the-end-of-big-media-when-news-orgs-move-from-brands-to-platforms-for-talent/
Well, you can start thinking about it... what is coming out of this for you... personally and company-wise...
this space is fair fizzing, and the pace of change and creative destruction is - if anything - continuing to accelerate ...