How to Find New Competitive Knowledge in Social Media | Latest Social Media News | Scoop.it
Buzz used to be an intangible — something you just felt. No longer.

"Buzz volume" is one of the metrics offered by a new generation of social-media-based tools that are transforming the way corporations gather intelligence about customers and competitors. "Consumer sentiment" is another: You can now get a reading on how customers are feeling about your products or services, your customer service, or your prices.

Via Gust MEES