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50 Genius Print Ads With Brilliant Design Techniques – Design School

50 Genius Print Ads With Brilliant Design Techniques – Design School | Latest Social Media News | Scoop.it
From designschool.canva.com - September 21, 2015 4:35 AM

We are constantly exposed to advertising in our daily lives, be it online, in print, on billboards or through our television screens. In fact, research suggests we are exposed to, on average, 362 ads per day (not including brand exposures) but only 3 per cent of these will make an impression. That’s just twelve ads a day that actually engage us.

So how do you break through the advertising clutter and make a memorable advertisement for your audience or target market? First come up with a solid concept and then consider your design. Attention to layout and presentation will help your ad get noticed; but attention to concept and creativity will help your ad be remembered.

Here are fifty print ads that are creatively brilliant. They have a solid concept topped off with great design....


Via Jeff Domansky
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Thorsten Strauss's curator insight, September 24, 2015 8:02 AM

best practice: print ads. I just love creative print ads.
Mike Allen's curator insight, September 24, 2015 9:22 AM

superb demonstrations of use of psychology and design
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Instagram's First Ad Hits Feeds Amid Mixed Reviews

Instagram's First Ad Hits Feeds Amid Mixed Reviews | Latest Social Media News | Scoop.it
From mashable.com - November 3, 2013 6:14 AM
Instagram's first ad hit feeds on Friday, offering the first official glimpse at what users can expect from advertisers moving forward.
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MediaPost Publications Content Is The New Currency For Smarter Search And Smarter Marketing 06/27/2013

MediaPost Publications Content Is The New Currency For Smarter Search And Smarter Marketing 06/27/2013 | Latest Social Media News | Scoop.it
From www.mediapost.com - July 9, 2013 4:33 AM

"We are in the sunset of the age of paid advertising as the dawn of content marketing arises. Consumers are now 'ad skippers' and 'banner blind,' but consumers respond to relevant and authentic content.

 

Great brand stories, images, infographics, information, videos and even ads can be used as a new form of 'currency.'” 

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What's The Secret Recipe for Viral Content Marketing Success?

What's The Secret Recipe for Viral Content Marketing Success? | Latest Social Media News | Scoop.it
From www.seomoz.org - May 8, 2013 5:09 AM
We know that content marketing is one of the best ways to engage with audiences and potential customers online. But what happens when a business has tried content marketing and has seen few returns?

 

"What if you don’t have years; don’t have the time, energy, or budgets to create compelling content on a regular basis; or simply need to build an audience fast? The answer is this: you must create something viral; content that can spread in a way that creates massive attention. Content that will boost you above the writhing masses, and make others take notice."


Via craig daniels, ABroaderView
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craig daniels's curator insight, May 7, 2013 9:42 AM

What if you don't have years? The heck with that, what if you don't have any appreciable time at all. If your like most small businesses you need a steady stream of action and growth yesterday, the luxury of waiting for results doesn't exist for you.


Kelsey Libert lays out one of the best explanations of how content marketing may go viral, and how emotions may be the determining factor of viral success.


Libert deftly winds us through the maze of viral content marketing but beware this is not a walk through the park where you'll learn and understand everything in 5 minutes. Stick with it and you'll find lots of gems.


Step 1: Understanding the truth about your competition


Step 2: Engagement is good, but viral is better


Step 3: Understanding what it means to “go viral"


Step 4: Creating content with a viral coefficient above 1


Step 5: Decreasing viral cycle time


Step 6: The limitations of virality and the importance of audience.


Step 7: Considerations for fractal virality


Take this with you: Be Willing To Fail
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Facebook releases new targeting tool for marketers

Facebook releases new targeting tool for marketers | Latest Social Media News | Scoop.it
From www.examiner.com - March 21, 2013 5:57 AM
Facebook wants to help advertisers reach a bigger audience. The company announced on Tuesday the official rollout of Lookalike Audiences.
This new feature, whic
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Donald McClendon's curator insight, March 21, 2013 11:28 AM

Which means more stuff on your sidebar.
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Facebook Shares Jump on Upgrades

Facebook Shares Jump on Upgrades | Latest Social Media News | Scoop.it
From online.wsj.com - October 25, 2012 3:07 AM
After a slow start, Facebook's effort to squeeze more money from advertisers on mobile devices is starting to pay off. Its shares opened sharply higher Wednesday, helped by analyst upgrades.

 

Matmi â–ş

Mobile advertising is a mine field so it will be interesting to see if Facebook can maintain this rise in profits from it. As we have seen lately from Google's 'minor' blip, keeping an increasing growth from online advertising is tricky business.


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Social Media Advertising: A Complete Ad Size Cheat Sheet

Social Media Advertising: A Complete Ad Size Cheat Sheet | Latest Social Media News | Scoop.it
From blog.red-website-design.co.uk - July 21, 2015 3:08 AM

Are you considering paying for social media adverts? Want to know the correct size graphics you should use for each network?


Organic social media reach can only get you so far (especially as social networks keep trying to reduce it). Creating posts that go viral every time is near impossible so if you have an sales offer or piece of content that you need to be shared, adverts may be a route you want to go down.


The guys at Bannersnack have included ad size dimensions for Facebook, Twitter, LinkedIn, Pinterest and Google Plus in the infographic below....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 20, 2015 2:18 AM

Very helpful checklist for social ad sizes.
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How Do You Properly Compensate Content Creators When Content Curation Is The New King?

How Do You Properly Compensate Content Creators When Content Curation Is The New King? | Latest Social Media News | Scoop.it
From tarahunt.com - July 22, 2013 4:26 AM

"The curator is getting more cred for recognizing good content than the creator is for making good content."

 


Via Robin Good
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Deanna Dahlsad's curator insight, July 22, 2013 12:34 AM

Thought provoking, however, montetization of curation is still very limited. Scoop.It & others offer no means for monetization at all. Like content creation, & most everything on the net, compensation for cuation is still a giant question mark.
Monica S Mcfeeters's curator insight, July 23, 2013 7:26 AM

I've heard everyone from Jaron Lanier to Tim Berners-Lee and a number of other noteworthy tech brains bring up this topic up. How do the creators of content and innovative ideas cash in on the contributions they have made that everyone is passing along and sharing? No one wants their work and thoughts stolen and most everyone I know wants creative people to keep creating what we need and want and would like them rewarded and to be able to earn a decent living doing that. This article is about how we can make sure that happens.
corneja's curator insight, July 23, 2013 5:24 PM

Thanks for this reflexion about contents and their creators in the times of the content curation!  Sorry, I didn't intend to make a rhyme. :-/

 
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Trying to Be Hip and Edgy, Ads Become Offensive

Trying to Be Hip and Edgy, Ads Become Offensive | Latest Social Media News | Scoop.it
From www.nytimes.com - May 12, 2013 8:19 PM
Some of the biggest names in marketing have had to apologize after consumers objected to ads that hinged on race, rape and suicide.
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Is Google the Killer of Newspaper Print Ad Sales?

Is Google the Killer of Newspaper Print Ad Sales? | Latest Social Media News | Scoop.it
From paidcontent.org - April 18, 2013 3:50 AM
The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google’s ad revenues are now more than twice what the industry pulls in.

Via Robin Good, Guillaume Decugis, Simply Friday
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jalp Internet Consulting Services's comment, April 19, 2013 7:25 AM
Google transformed advs and made them accesible to SME's. So low budget marketing departments can act more easily, even if they run their campain through agances.
Guillaume Decugis's comment, April 22, 2013 11:33 AM
@Jalp: good point and an essential reason that drove this change. Not just attention but lowering the barrier to entry. Thanks!
Kitty A. Smith's comment, May 6, 2013 2:37 PM
People are always looking to place fault. Things change when something better comes along. Just because newspapers were first doesn't mean they are best. Tobacco knows time is limited, that would explain why they bought Kraft Foods!
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A Simple Breakdown of All Your Facebook Advertising Options

A Simple Breakdown of All Your Facebook Advertising Options | Latest Social Media News | Scoop.it
From blog.hubspot.com - November 27, 2012 4:09 AM

Facebook Ad or Sponsored Story? Cost per click or cost per impression? This blog post gives you the lowdown on Facebook's ever-changing advertising options . . .

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How To Motivate Customer Engagement With Your Brand

How To Motivate Customer Engagement With Your Brand | Latest Social Media News | Scoop.it
From tumblr.matmi.com - October 6, 2012 1:18 AM

“The Optathlon programme has been a resounding success and has generated millions in revenue for United Airlines.”
Extract from United’s campaign video, February 2011


Matmi is proud to have so many very happy clients – but this was a first. Not the quote so much as the fact that our client (via our American partner, Barrie D’Rozario Murphy) was so happy with the results of this campaign, they made a video about it!


Via Matmi
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