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Scoop.it!
When we began ArCompany over a year ago, we all had the vision of building a company that takes consumer expectations and behaviour today, combine it with the Via janlgordon 
Scoop.it!
The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers. Via janlgordon
Josette Williams's curator insight,
July 5, 2013 4:33 PM
This content powerfully points out the massive shift that has happened in marketing today. Is your company adapting? 
Richard Stadler's curator insight,
July 8, 2013 4:33 AM
The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come... |
Scoop.it!
Customer Loyalty and Advocacy are Not Interchangeable Concepts - A loyal customer is not necessarily an advocate... Via janlgordon
janlgordon's comment,
July 10, 2013 1:12 PM
Todd Akira Morikawa Thank you for sharing, very much appreciated!
snappstare's curator insight,
July 13, 2013 7:12 AM
fairly obvious, but always good to remind ourselves of the factors between loyalists and advocates of a brand 
Trish Sadar's comment,
August 23, 2013 9:33 AM
Thank you for your insights! Donna, whether we are talking about a library or any other business. I think that it all depends on who my customers are. Who are they, what is important to them, and how can I add value. How can we as a business adapt, evolve, and respond to what our customer need from us. The art of story telling helps us to communicate in a way that we not only reach the minds of our audience...we also connect emotionally.
Scoop.it!
At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the... Via janlgordon
Michelle Gilstrap's curator insight,
May 26, 2013 11:10 AM
This is a very cool way to show e-commerce and how some companies are making the connection with their customer.
janlgordon's comment,
June 18, 2013 3:02 PM
Michelle Gilstrap I'm happy you found it useful, sorry I'm late in responding but better late than never, thank you!
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This fascinating article from Arc Blog takes a look at where we've been in 2013 and how technology will transform the way we live and connect with information through technology. Great insights and ideas to get you thinking about how you might leverage these opportunities for your business.
Here are some highlights;
The Promise of 2013 was fulfilled:
"2013 came in like a lamb but it did not disappoint. It most definitely is roaring into 2014 at full force".
This article talks about the "fascinating look at the percolation of events that draw more and more significance from the rise of consumer awareness and its impending impact on business and its operations".
"The ultimate future is the the way you connect people to your life and how you connect to information" Examples discussed are:
Hummingbird, Bitcoin, Google Glass, iBeacon the shopping in-store App from Apple.
Their are pros and cons but overall, our lives will never be the same, exciting things coming our way in 2014!.
Selected by Jan Gordon for Curatti covering Curation, Social Busness and Beyond
Read full article here: [http://bit.ly/1fKs29i]
Image: Newslettercartoon.com